Indira Kangjam
Campaign Manager
Gurgaon,Haryana
Summary
Experienced Campaign and Media Planner with a strong track record of identifying and capitalizing on trends in digital and print media distribution. Utilizes proven statistical analysis techniques to quickly and accurately identify potential clients. Committed to enhancing the advertising appeal and profit generation of digital, social, and print media content through effective sales strategies, media planning, and account management. Additionally, brings a background as a dedicated social worker with expertise in leading educational initiatives, implementing sanitation projects, and providing crisis support. Skilled in community organizing, program management, and fostering empathy. Seeking a role that allows to leverage these skills and make a meaningful contribution to a cause.
Overview
17
17
years of professional experience
2
2
Certifications
Work History
Social Worker
Volunteer Work
05.2024 - Current
- Led children's education programs to improve access to quality education for marginalized children
- Did campaigns to raise funds for kids' education in the relief camps of Manipur.
- Implemented community-based sanitation projects to address public health concerns and improve living conditions.
- Provided crisis counseling and support to individuals affected by conflict and trauma
- Collaborated with local partners to develop and implement sustainable community development initiatives.
- Enhanced educational opportunities by volunteering as teaching assistant in the relief camps of Manipur
- Supported clients and families with empathy and compassion during difficult times.
- Educated families on available community resources, connecting them with essential services such as housing assistance, financial aid, or healthcare providers.
- Collaborated with multidisciplinary teams to ensure appropriate care coordination and resource allocation for the stake holders
- Ability to effectively interact and build relationships with people from diverse backgrounds.
- Ability to identify and address complex challenges faced by vulnerable communities.
- Experience in advocating for the rights and well-being of marginalized populations.
- Demonstrated ability to work effectively in challenging and uncertain environments.
Media Planning and Campaign Manager
Times Internet Ltd - Times Of India Group
07.2011 - Current
- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact
- Fostered relationships with multiple teams, aligning company-wide efforts to optimize media throughput
- Identified and monitored KPIs for new and existing digital media properties and prepared performance analysis reports
- Oversaw digital billing processes for content creators and media management personnel
- Handled client-facing business opportunities, developing media content plans for top hotel brands such as Park Hyatt, ITC, Leela, Mariott, and multiple food chains - like Dominos, Pizza Hut, and Biryani By Kilo.
- Increased brand awareness through creation of innovative print and digital productions for multiple TOI publications.
- Boosted overall brand awareness by consistently delivering innovative campaigns that resonated with target audiences.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Supported reputed NGOs to raise funds through print media.
Account Manager
Kinobeo Software Ltd.- Mydala.com
11.2009 - 07.2011
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
- Educated clients on new products or services to increase customer engagement with brand
- Analyzed key competitors to respond to competitive threats
- Developed pipeline to monitor sales progress and boost company revenue
- Collected customer feedback and made process changes to exceed customer satisfaction goals
- Verified staff excellence by implementing updated and continuous training initiatives such as online modules, interactive programs, and language labs for new joiners and onboarding sessions
- Maintained ongoing schedule and documentation for all reporting procedures.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Provided comprehensive reporting on account performance, enablin stake holders to make data-driven decisions about future investments.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Developed customized account plans for clients to help them achieve their business goals.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Streamlined internal processes for better efficiency in account management tasks.
- Improved overall team productivity by implementing best practices in organization and time management.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
- Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
Senior Sales Advisor and Cashier
Mother care (Shoppers Stop Limited)
11.2007 - 11.2009
- Led sales team to exceed quarterly sales goals
- Monitored sales team performance and provided constructive feedback
- Reported sales data to upper management for review
- Provided exceptional customer service to foster client loyalty and satisfaction
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Maintained secure cash drawers, promptly resolving discrepancies in daily totals.
- Exceeded sales targets consistently by utilizing strong prospecting and closing skills.
- Streamlined internal processes for better efficiency in managing sales pipeline and order fulfillment.
- Conducted market research to identify opportunities for growth within existing territories or expansion into new regions.
Education
Bachelor in Arts -
Nagaland Open University
Skills
Administrative Oversight
Policy analysis
Competitor research
Resourcefulness
Compliance
Schedule Management
Community Outreach
Crisis Intervention
Empathy building
Referrals and networking
Active Listening
Public speaking
Certification
Certified Yoga Trainer - By Ministry of Ayush. Govt of India, 06/01/22
Languages
English
Hindi
Manipuri
Interests
Social work, Cooking, Travelling and Reading
Software
Salesforce, Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
Timeline
Social Worker
Volunteer Work
05.2024 - Current
Certified Yoga Trainer - By Ministry of Ayush. Govt of India, 06/01/22
04-2022
Women in Goverment Fellowship- By Femme First Foundation
04-2020
Media Planning and Campaign Manager
Times Internet Ltd - Times Of India Group
07.2011 - Current
Account Manager
Kinobeo Software Ltd.- Mydala.com
11.2009 - 07.2011
Senior Sales Advisor and Cashier
Mother care (Shoppers Stop Limited)
11.2007 - 11.2009
Bachelor in Arts -
Nagaland Open University
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