INDRAJIT PAKRASI

• Driving business development by acquiring new clients and fostering long-term relationships
• Spearheading client pitches, creating performance marketing and social media strategies, and ensuring their successful implementation
• Acquiring new clients, contributing to significant revenue growth for the client's business, including ROAS, and expanding the agency's portfolio, contributing to an increase in revenue for the agency.
• Developing and implementing effective performance marketing and Social strategies, increasing sales, followers, and engagement.
• Conceiving and implementing integrated marketing communication plans that maintained brand consistency, maximized effectiveness, and measurable objectives, and executed customer relationship management strategy
• Producing precision-targeted marketing communications backed by data, analysis and reports
• Utilizing data to understand buying motivators & influences in creating unique and differentiated marketing & advertising solutions designed to expand thecustomer base and increase revenue
• Assisted in managing complete agency operations, including resource allocation,project management, and quality control

• Led brand profitability initiatives and contributed to top-line growth through strategic marketing efforts
• Managed go-to-market strategies for new product launches, ensured successful market penetration and brand recognition
• Repositioned the brand within one year, resulting in an increased market
• share and customer loyalty
• Managed branded retail rollouts, social media marketing, and the development and execution of offline and digital campaigns
• Supervised media strategy, planning, and buying, ensured optimal reach and engagement for marketing campaigns
• Creation of A&P AOP
• Created and executed strategies for M-Paisa, achieving revenue targets and expanding the product's user base
• Collaborated with departmental leaders to establish organizational goals and strategic plans, fostered a unified approach to business growth.

Achievements

• All Campaigns rolled out contributed to more than 80% of revenue achievement Increased Facebook followers from 1.8 Mn to 2.3 Mn, making Roshan the highest-followed FB page in Afghanistan
• Rolled out lucky draw campaign with impact of 8 Mn AFN ($85k) incremental revenue
• Introduction of chat bot for customer care
• Complete process change and alignment to drive efficiency

• Handling all the marketing KPIs like Brand Health Track, Visibility, FANS (Footfall, AVB and Bill count)
• Creating new consumption occasions with a P&L focus. Preparing marketing plans and strategies in sync with business plans, annual marketing calendar along with all the stakeholders
• Planning & Managing annual budget through regular reviews of spends to meet marketing goals and respond to industry trends and dynamics
• Developing strategies for New store launches along with media planning and activation
• Develop and execute go-to-market strategies, for different Promotional/Product /CategoryCampaign to achieve the sales target and business objectives
• Worked with Perennial (A Canadian based retail design firm) on new store designs and execution
• Analysis of Weak Stores, and work on special focused plans to strengthen the stores

Achievements

• Rolled out 26 hyper and super formats successfully of which over 22 were EBITDA positive
• Launched ‘ Wednesday' property which gave incremental INR 50 Crores per annum Stabilized nonfood category (Home), resulting in annualized 9% growth on a value of INR36 crores
• Launched anew apparel brand, which included aninstore change of brand & design, activation and launch event

• Communication and brand strategy for each circle in East Responsible for contributing to top line of the business
• Brand Track Index , increase in brand scores
• All ATL,BTL and activations across all circles in East
• New product roll outs with a clear communication strategy
• Managing creative, Media and OOh agencies
• Retail visibility – inshop and outshop
• Budget and control of marketing spends for East Circles Brand MIS

Achievements:

• Launch of Kolkata, West Bengal, Assam and North East circles.
• Idea Big Bangla Music Awards, a televised event for the first time.
• Rural initiatives with brand van activity across 200 plus towns
• Retail POSM norm and audit application for effective usage of POSM in markets