Indranil Das
Bangalore
Summary
Experienced business leader specializing in driving revenue growth and operational efficiency. Successfully scaled key categories at Unacademy, contributing over 100Cr yearly revenue. Proven track record of implementing cost-saving measures and leading strategic initiatives to achieve sustained top-line growth. Expertise in marketing strategy, team leadership, and partnership development.
Overview
9
9
years of professional experience
Work History
Director of Marketing
Interview Kickstart
03.2024 - Current
- Spearhead the creation, management, and optimization of campaigns across Facebook, Twitter, Instagram, and YouTube, driving increased engagement and brand visibility.
- Formulate and execute a robust social media marketing strategy, significantly boosting brand awareness and user engagement across key platforms.
Associate Director, Business Growth
Unacademy
Bangalore
04.2021 - Current
- Scaled up three key categories (Bank, Railway, SSC) from inception to contribute over 100Cr yearly revenue, while simultaneously leading a team of 25+ members directly and overseeing 60+ dotted reporting relationships.
- Implemented cost-saving measures, reducing monthly expenditure from 16.9cr to 4.4cr
- Achieved sustained top-line growth and positive EBITDA, positioning the initiative as highly successful at Unacademy
- Expected YoY revenue growth of 10%
- Led the ideation and execution of Unacademy's largest Learning Festival, generating massive top-of-funnel leads and achieving heightened conversion rates
- Through the targeted acquisition strategy focused on geographical cohorts, achieved the highest new revenue among all Unacademy categories by bringing in new educators and iconic brand partnerships
- Exploring the consumer journey, improved conversion rates by enhancing marketing creatives and simplifying app onboarding
- Achieved a consistent 15% quarterly revenue growth in the last 3 quarters
- Research User trends and built the most successful offline and online Go-To-Market strategies for our products called Unacademy Plus and Uncademy Iconic, gathering 150K+ new active users, over a month.
Senior Manager, Business
Unacademy
Bangalore
04.2020 - 03.2021
- Developed category marketing calendars that fueled growth and increased operational efficiency for the performance marketing team, resulting in a close to 100% increase in ROAS
- Sustained category rating above 4.2/5, cut user escalation response time by 60% to 36-48 hours from 72.
Senior Category Lead
Unacademy
Bangalore
04.2019 - 03.2020
- Revamped free content, leveraged YouTube, and created a 100M monthly views distribution, achieving a 60%+ in-app viewership increase.
Category Lead
Unacademy
Bangalore
11.2018 - 03.2019
- Led a team of 5 and created the entire value offering for the government exams category pre-subscription model launch, curating batches, courses, and test series with 150+ educators and offline coaching center referrals.
Associate Category Lead
Unacademy
Bangalore
03.2018 - 10.2018
- Established educator partnership process in collaboration with the co-founder, onboarding over 30 top YouTubers
- Negotiated acquisition deals, leading to 35-40 million monthly in-app views.
Inside Sales Manager
Simplilearn
Bangalore
08.2016 - 03.2018
- Grew Simplilearn's digital marketing vertical by 50% YoY and expanded the business to B2B, closing two key accounts and doubling overall category revenue.
Sales and Partner Manager
Bangalore
08.2015 - 06.2016
- Established sales channels in Kerala, Andaman & Nicobar, and Sri Lanka, achieving 100% quarter-on-quarter revenue growth.
Senior Solutions Executive
Zenpower Technologies Pvt. LTD
02.2015 - 08.2015
- Provided technical consultation to a global consumer base, consistently recognized as the 'Best Performer.'
Education
B.E. Mechanical -
VTU
01.2014
Master Diploma in product design and analysis -
CADD Institute
01.2014
Skills
- Marketing Strategy
- Revenue Growth
- Market Analysis
- Sales Management
- Digital Marketing
- Business Development
- Data Analysis
- CRM Tools
- Budget Management
- Leadership
Hobbies and Interests
- Travel
- Music
Languages
English
First Language
Hindi
Proficient (C2)
C2
Bengali
Intermediate (B1)
B1
Timeline
Director of Marketing
Interview Kickstart
03.2024 - Current
Associate Director, Business Growth
Unacademy
04.2021 - Current
Senior Manager, Business
Unacademy
04.2020 - 03.2021
Senior Category Lead
Unacademy
04.2019 - 03.2020
Category Lead
Unacademy
11.2018 - 03.2019
Associate Category Lead
Unacademy
03.2018 - 10.2018
Inside Sales Manager
Simplilearn
08.2016 - 03.2018
Sales and Partner Manager
08.2015 - 06.2016
Senior Solutions Executive
Zenpower Technologies Pvt. LTD
02.2015 - 08.2015
B.E. Mechanical -
VTU
Master Diploma in product design and analysis -
CADD Institute
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