Art, Craft and Culture Exploration, Trekking, Street and Landscape Photography, Adventure Sports
Indranil Roy
New Delhi
Summary
Results-oriented marketing strategist with 7+ years of experience in digital marketing, brand strategy, and content development. Adept at creating and executing innovative marketing campaigns that drive brand growth and customer engagement. Proven success in leading cross-functional teams, leveraging data-driven insights, and positioning brands for long-term success across diverse industries including FMCG, hospitality, education, Automobile, fashion, healthcare, mobile, construction equipment, and retail.
Overview
10
10
years of professional experience
Work History
Social Media Manager
Syrup Technologies
New Delhi
02.2025 - Current
- Strategically lead and manage the digital presence of premium consumer brands, such as Jaisalmer Gin, Continental Tires, Magic Moments Vodka, and Living Ikon Vodka, ensuring consistent growth in brand equity, engagement, and recall across platforms.
- Develop and execute brand-specific content calendars, campaign ideas, and topical creatives aligned with industry trends and brand voice.
- Lead client communication and presentation of digital plans, performance reports, and campaign recommendations.
- Collaborate with influencers and content creators to drive engagement, reach, and brand narrative through curated partnerships.
- Oversee inter-team coordination between design, strategy, and media buying teams to ensure timely and seamless execution of campaigns.
- Monitor KPIs and campaign analytics to fine-tune performance and guide data-driven decisions.
- Drive topical ideation and trend-mapping to keep brand content fresh, relevant, and engaging.
- Maintain quality control across all digital touchpoints to ensure brand consistency and storytelling depth.
Marketing Strategist
Emporiom Digital
10.2023 - 12.2024
- Boosted online engagement by 20-34% on multiple platforms through the implementation of impactful digital campaigns for clients such as Vi-John, Ananda Dairy, and Wavecity.
- Enhanced brand awareness and cultivated customer allegiance through the successful execution of the 'Ab Waqt Hai Dikhne Ka' manifesto campaign for Vi-John.
- Drove the Father's Day joint effort between Vi-John and Radio Mirchi, delivering a 40% surge in customer engagement.
- Led cross-functional teams to ensure seamless execution of campaigns across digital, social, and traditional media platforms.
- Planned advertising campaigns for online, print and other mediums.
- Developed and delivered presentations to internal and external stakeholders.
Digital Marketing Manager
Crossword PR
02.2022 - 09.2023
- Developed and executed digital marketing plans for leading brands such as 145 east, Sikkim Tourism, BB Schools, Om Books publication, and Baby Trunk resulting in increased online visibility
- Effectively implemented content strategies that led to a notable increase in brand engagement rates for clients like 145 East.
- Developed crisis communication plans to safeguard brand integrity for Key Events
- Collaborated with creative teams to develop innovative content strategies that resonated with target audiences.
Digital Media Marketer
Meena Bazaar
08.2020 - 01.2022
- Effectively spearheaded the establishment and administration of Aumre private label's digital platform, generating a 28% increase in sales within the first quarter.
- Created compelling content strategies that increased brand visibility by 40% on social media platforms.
- Developed strategies for increasing engagement on social media channels.
- Managed relationships with influencers to promote products or services.
- Monitored online conversations about the brand and responded appropriately.
- Assisted in creating promotional materials such as brochures, flyers, posters.
- Optimized website content for SEO purposes to ensure visibility of the brand online.
Senior Maven
Windchimes Communication
02.2018 - 12.2019
- Led the successful launch of Organic India's digital wellness campaign.
- Successfully enhanced social media engagement by effectively overseeing digital marketing initiatives for renowned brands including ITC Hotels, Organic India, and Fiama.
- Performed online reputation management activities by monitoring reviews and ratings across all platforms.
Quality Analyst
Concentrix
04.2015 - 01.2018
- Consistently maintained high standards in quality assurance, ensuring client satisfaction and project success.
- Provided thorough documentation on all quality control activities and results.
- Trained personnel on proper use of tools, equipment, materials, and software used for quality assurance purposes.
Education
Diploma in Digital Marketing -
Digital Vidya
Bachelor of Business Administration (BBA) -
West Bengal University of Technology
Skills
- Digital Marketing Strategy
- Brand Strategy & Repositioning
- Creative Strategy
- Content Marketing & Development
- Campaign Planning & Execution
- Market Research Analysis
- Customer Segmentation
- Marketing Campaigns
- Team Leadership & Cross-functional Collaboration
- Crisis Communication & Reputation Management
- Hootsuite
Tools:
Accomplishments
- Won the Business World Merit Award for Ananda's Holi campaign, recognized for creative and impactful execution.
- Work was featured on Afaqs for the Yoga Day concept created for Vi-John.
Hobbies:
Trekking, Adventure Sports, Street Photography, Exploring Cultures
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Interests
Languages
Bengali
Native language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Timeline
Social Media Manager
Syrup Technologies
02.2025 - Current
Marketing Strategist
Emporiom Digital
10.2023 - 12.2024
Digital Marketing Manager
Crossword PR
02.2022 - 09.2023
Digital Media Marketer
Meena Bazaar
08.2020 - 01.2022
Senior Maven
Windchimes Communication
02.2018 - 12.2019
Quality Analyst
Concentrix
04.2015 - 01.2018
Diploma in Digital Marketing -
Digital Vidya
Bachelor of Business Administration (BBA) -
West Bengal University of Technology
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