Indrasen Birendra Singh
Mumbai
Summary
Dynamic and performance-driven business professional with high integrity, a strong work ethic and great leadership skills. Meticulous and resourceful Business Manager with proven success in leading successful teams, controlling budgets, networking to drive growth initiatives and marketing to maximise brand outreach for 18 years in the pharmaceutical industry.
Overview
18
18
years of professional experience
Work History
Zonal Business Manager
Wallace Pharmaceutical PVT Limited
04.2022 - Current
- Managing team of 5 Second Line Managers, 14 First Line Managers and 70 Medical Sales Representatives covering Mumbai, Maharashtra, Gujarat, MP and CG in India.
- Monitoring fieldwork activities and implementing company strategies.
- Plan direct and measure activities of sales team across regions in different aspects related to sales.
- Create & monitor the implementation of organizational policies and procedures about sales.
- Regulate the strategic planning related to the establishment of new products.
- Guide sales team in building relationships with key opinion leaders and key business leaders across region.
- Interact regularly with regional sales team and working with sales operations team across region.
- Creating annual operating plan and outlining the targets for sales across regions.
- Working with marketing department to create new customer communication and exploring new ways of reaching out to customers and sales team.
- Training internal sales and support team on various services and processes.
- Steering efforts for enhancing revenue and product market share across regions.
- Interacted with customers and vendors with utmost professionalism to solve issues and challenges.
- Generated daily operational and sales reports for corrective action or continuous improvement.
- Oversaw hiring and recruitment, employee motivation and training.
Regional Manager
Wallace Pharmaceutical PVT Limited
10.2018 - 03.2022
- Managed team of 3 Area Business Managers and 15 Medical Sales Representatives covering Entire Mumbai in India. Specialities met - Rheumatologist, Orthopaedicians, Consulting Physicians.
- Plan direct and measure activities of sales team across regions in different sales-related aspects.
- Create and monitor implementation of organizational policies and procedures for sales.
- Regulate strategic planning related to establishment of new products.
- Guide sales team in building relationships with key opinion leaders and key business leaders across region.
- Interact regularly with regional sales team and work with sales operations team across region.
- Creating annual operating plan and outlining targets for sales across regions.
- Working with marketing department to create new customer communication and exploring new ways of reaching out to customers and sales team.
- Training internal sales and support team on various services and processes.
- Steering efforts for enhancing revenue and product market share across regions.
- Earned recognition for being top region to earn highest sales and service satisfaction ratings.
- Organised and conducted recruiting events, explaining incentives and opportunities for enlistees.
Regional Manager
Pharmanova Specialties
03.2018 - 10.2018
- Managed team of 3 Area Business Managers and 10 Medical Sales Representatives covering Entire Mumbai in India. Specialities met - Gynaecologists, Consulting Physicians, General Practitioners.
- Plan direct and measure activities of sales team across regions in different sales-related aspects.
- Create and monitor implementation of organizational policies and procedures for sales.
- Regulate strategic planning related to establishment of new products.
- Guide sales team in building relationships with key opinion leaders and key business leaders across region.
- Interact regularly with regional sales team and work with sales operations team across region.
- Creating annual operating plan and outlining targets for sales across regions.
- Working with marketing department to create new customer communication and exploring new ways of reaching out to customers and sales team.
- Training internal sales and support team on various services and processes.
- Steering efforts for enhancing revenue and product market share across regions.
- Earned recognition for being top region to earn highest sales and service satisfaction ratings.
- Organised and conducted recruiting events, explaining incentives and opportunities for enlistees.
Regional Manager
Viilbery Healthcare
06.2016 - 03.2018
- Managed team of 3 Area Business Managers and 10 Medical Sales Representatives covering Half Mumbai(Central Down) in India. Specialities met - General Practitioners, Physicians, Gynaecologists, Surgeons, Orthopaedics, ENTs, Paediatricians, Dentists, and Chest Physicians.
- Plan direct and measure activities of sales team across regions in different sales-related aspects.
- Create and monitor implementation of organizational policies and procedures for sales.
- Regulate strategic planning related to establishment of new products.
- Guide sales team in building relationships with key opinion leaders and key business leaders across region.
- Interact regularly with regional sales team and work with sales operations team across region.
- Creating annual operating plan and outlining targets for sales across regions.
- Working with marketing department to create new customer communication and exploring new ways of reaching out to customers and sales team.
- Training internal sales and support team on various services and processes.
- Steering efforts for enhancing revenue and product market share across regions.
- Earned recognition for being top region to earn highest sales and service satisfaction ratings.
- Organised and conducted recruiting events, explaining incentives and opportunities for enlistees.
Area Business Manager
Unichem Lab. Ltd.
01.2014 - 06.2016
- Managed team of 6 Medical Sales Representatives covering Central and Harbour part of Mumbai in India. Specialities met - General Practitioners, Physicians, Surgeons, Orthopaedics, ENTs, Paediatricians, Dentists, Chest Physicians, and Dermatologists.
- Regulate and execute daily operations of fieldwork to meet business goals in assigned territory.
- Identify potential customers to explore new opportunities to generate business.
- Develop strong working relationships with potential customers for new business opportunities within assigned territory.
- Assist in interviewing, recruiting and training of sales representatives.
- Develop marketing plans and implement strategies to achieve sales target and increase brand visibility within assigned area.
- Performs market research to study consumer behaviour, latest trends and competitor activities to make brand promotion strategy.
- Train staffs on daily responsibilities, brand promotion and customer service activities for in clinic effectiveness and social effectiveness.
- Develop sales presentations, proposals or other sales aids to illustrate benefits & USPs of products over competitors.
- Develop new customers to generate new business.
- Create and maintain technical product knowledge to explain features of products to customers and to effectively resolve their queries during discussions.
- Address customer issues and queries in accurate and timely manner.
- Develop, engage and monitor activities of channel partners to ensure distribution of products on time.
- Managing employees and resources to achieve specific functional and organisational goals.
- Continuously monitored operations within areas managed, ensuring business processes run smoothly, efficiently and effectively.
Area Business Manager
Alkem Lab. Ltd.
11.2012 - 01.2014
- Managed team of 4 Medical Sales Representatives covering Central part of Mumbai in India. Specialities met - General Practitioners, Physicians, Gynaecologists, Surgeons, Orthopaedics, ENTs, Paediatricians, Dentists, and Chest Physicians.
- Manage daily operations of fieldwork to meet business goals.
- Identify and contact potential customers to explore new opportunities.
- Develop strong working relationships with potential clients for new business opportunities within assigned area.
- Assist in interviewing, recruiting and training of medical sales representatives.
- Develop marketing plans and strategies to achieve sales target and increase brand visibility within assigned area.
- Performs market research to study consumer behaviour, latest trends and competitor activities.
- Train staffs on daily responsibilities, brand promotion and customer service activities.
- Develop sales presentations, proposals or other sales aids to illustrate benefits & USPs of products over competition.
- Continue to maintain rapport with customer post sales. Check for opportunities to resolve problems and to provide ongoing support.
- Develop and maintain technical product knowledge to explain features to prospects or customers and to effectively resolve their queries during discussions.
- Address customer issues and queries in accurate and timely manner.
- To submit daily, weekly & monthly work data & sales progression report.
- Assess market conditions and competitors' activities and develop awareness or intelligence of upcoming projects and Government activities and market trends.
- Engage and monitor activities of channel partners to ensure distribution of products on time.
- Formulate sales goals for year for separate product lines and monitor sales numbers to ensure adherence to plans. Escalate and suggest corrective actions in case of de-growth or non-compliance with sales targets.
- Conducted in-depth investigations into business operations, identifying areas for development and improvement, acting on them appropriately.
- Generated daily operational and sales reports for corrective action or continuous improvement.
Area Business Manager
Zydus Cadila Healthcare PVT. Ltd.
04.2010 - 11.2012
- Managed team of 6 Medical Sales Representatives covering Central, Thane, Navi Mumbai and Raigad part of in India. Specialities met - Cardiologist, Diabetologist, Consulting Physicians and General Practitioners.
- Regulate and execute daily operations of fieldwork to meet business goals in assigned territory.
- Identify potential customers to explore new opportunities to generate business.
- Develop strong working relationships with potential customers for new business opportunities within assigned territory.
- Assist in interviewing, recruiting and training of sales representatives.
- Develop marketing plans and implement strategies to achieve sales target and increase brand visibility within assigned area.
- Performs market research to study consumer behaviour, latest trends and competitor activities to make brand promotion strategy.
- Train staffs on daily responsibilities, brand promotion and customer service activities for in clinic effectiveness and social effectiveness.
- Develop sales presentations, proposals or other sales aids to illustrate benefits & USPs of products over competitors.
- Develop new customers to generate new business.
- Create and maintain technical product knowledge to explain features of products to customers and to effectively resolve their queries during discussions.
- Address customer issues and queries in accurate and timely manner.
- Develop, engage and monitor activities of channel partners to ensure distribution of products on time.
- Managing employees and resources to achieve specific functional and organisational goals.
- Continuously monitored operations within areas managed, ensuring business processes run smoothly, efficiently and effectively.
Business Officer
Zydus Cadila Healthcare PVT. Ltd.
01.2008 - 03.2010
- Worked as Medical Representative covering Mumbai. Specialities met - Cardiologist, Diabetologist, Consulting Physicians and General Practitioners.
- Identifying and establishing new business.
- Demonstrating or presenting products to healthcare staff including doctors, nurses and pharmacists.
- Develop and maintain product knowledge to explain USPs to customers and effectively resolve their queries during discussion.
- Assess market conditions and competitors' activities and develop awareness of upcoming products, Government activities and market trends.
- Increase product awareness, answer queries, provide advice and introduce new products.
- Maintaining detailed records of customers and sales data.
- Attending and organising trade exhibitions, conferences and meetings.
- Understand, execute and report on marketing plans and discuss sales strategies with line managers and execute the strategies to achieve sales targets.
- To do surveys of competitors at retail level and check availability of products.
- To maintain and develop relations with channel partners.
- Engage and monitor activities of channel partners to ensure distribution of products on time.
- Formulate sales goals for year for separate product lines and monitor sales numbers to ensure adherence to plans. Escalate and suggest corrective actions in case of de-growth or non-compliance with sales targets.
- Identified and cultivated relationships with prospects to promote product lines and solutions.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
Education
Bachelor of Science - Information Technology
University of Mumbai
Mumbai01.2007
HSC - undefined
Maharashtra State Board
Mumbai01.2004
SSC - undefined
Maharashtra State Board
Mumbai01.2001
Skills
- Business plan development
- Leadership and team building
- Sales planning and implementation
- Operations management
- Strategies and goals
- Sales trend forecasting
- Team building and motivation
- Staff training and development
- Retail knowledge
- Team player
- Problem-solving
- Multi-tasking
- Computer-savvy
Languages
English
Hindi: First Language
Timeline
Zonal Business Manager
Wallace Pharmaceutical PVT Limited
04.2022 - Current
Regional Manager
Wallace Pharmaceutical PVT Limited
10.2018 - 03.2022
Regional Manager
Pharmanova Specialties
03.2018 - 10.2018
Regional Manager
Viilbery Healthcare
06.2016 - 03.2018
Area Business Manager
Unichem Lab. Ltd.
01.2014 - 06.2016
Area Business Manager
Alkem Lab. Ltd.
11.2012 - 01.2014
Area Business Manager
Zydus Cadila Healthcare PVT. Ltd.
04.2010 - 11.2012
Business Officer
Zydus Cadila Healthcare PVT. Ltd.
01.2008 - 03.2010
HSC - undefined
Maharashtra State Board
SSC - undefined
Maharashtra State Board
Bachelor of Science - Information Technology
University of Mumbai