Led Sales Operations and Salesforce CRM administration, managing data integrity, user administration, lead lifecycle, campaign management, dashboards, and executive reporting
Designed and optimized lead assignment processes, improving operational efficiency and ensuring timely distribution of sales opportunities across global teams
Administered enterprise sales and marketing platforms, including Salesforce, HubSpot, ZoomInfo, Crunchbase, LinkedIn Sales Navigator, and Lusha, driving user adoption and platform optimization
Developed scalable research frameworks and executed qualitative and quantitative market research across ANZ, EMEA, UK, and North America to support business growth
Conducted market, competitive, account, and prospect research, delivering actionable insights for Sales, Marketing, Product, and Executive Leadership
Performed market sizing, industry segmentation, Total Addressable Market (TAM), and opportunity analysis to identify high-growth accounts and target markets
Researched technology landscapes, including Cloud, DevOps, AI/GenAI, Data Engineering, AEM, and Digital Transformation, to support strategic business development
Developed industry intelligence across BFSI, SaaS, Healthcare, Manufacturing, Supply Chain, Oil & Energy, Retail, Telecom, and iGaming to support strategic account planning.
Led, coached, and mentored a high-performing team of research analysts, driving productivity, quality, and continuous process improvement
Partnered with cross-functional leaders to align research, sales operations, and go-to-market strategies with revenue growth objectives
Created executive-level company profiles, competitive analysis, and account intelligence reports to strengthen sales engagement and strategic planning
Automated reporting and established CRM data governance standards, providing leadership with real-time visibility into pipeline performance, lead management, and key operational KPIs
Sr. Research Analyst
Binary Semantics Ltd
Gurgaon
11.2013 - 05.2016
Worked as Sr. Research Analyst with Knowledge & Information Management Services (KIMS) team
Gathering raw information from a broad range of resources; organizes, analyses and synthesizes the findings into an appropriate end product / report
Preparing table of contents, scope and determining feasibility for a particular project/report, based on research objective
Identifying the major drivers, restraints, key trends and opportunities of the market, as per the research objective
Conduct Porter's Five Forces Analysis and SWOT Analysis for clients
Study of competitive landscape, product portfolios' & risk analysis and presented findings, conclusion & recommendations to client
Responsible for client support-queries, communication and presentation
Sales Support Executive (Pre Sales)
Emtec Software India Pvt. Ltd
Bangalore
04.2012 - 10.2013
Collaborated with Client Directors to identify, develop, and convert business development opportunities into revenue-generating engagements
Leveraged internal and external networks to generate new opportunities and build strong relationships with key stakeholders
Engaged with senior executives at client organizations to identify strategic opportunities and support business growth initiatives
Supported sales teams during critical engagements by providing insights, proposal support, and strategic inputs to drive deal closures
Managed end-to-end RFP/RFI processes, including proposal responses, Statements of Work (SOW), response customization, and submission tracking
Coordinated with Sales and Operations teams to ensure accurate, timely, and high-quality proposal submissions within strict deadlines
Analyzed competitive intelligence, market trends, and industry insights to develop strong value propositions and identify growth opportunities
Conducted company, industry, process, and solution research to support business development, market expansion, and strategic planning
Designed surveys, analyzed primary and secondary research data, and created presentations to deliver actionable business insights.
Developed long-term client relationship strategies by maintaining effective communication and identifying future partnership opportunities
Education
MBA - Information System Management
University of Petroleum & Energy Studies
Dehradun, Uttarakhand
05-2011
B.TECH - Computer Science
IEC College of Engineering & Technology
Gr. Noida, Uttar Pradesh
05-2008
Skills
Microsoft Office: Word, Excel, PowerPoint
Salesforce CRM administration
Lead lifecycle management
Market research methodologies
Data analysis
Team leadership
Industry trend analysis
Customer relationship management (CRM)
Business development understanding
Google drive
Certification
ChatGPT and GPT-4 LLM Guide- Prompt Engineering for Everyone
2 Days Generative AI Mastermind
Introduction to Generative AI
3-hours Advanced Excel Workshop
SAP BI Training from Aminno Software, Bangalore
Disclaimer
I declare that the details above are correct and true to the best of my knowledge.