Fashion
Summary
As a recent graduate in psychology and philosophy with a diverse background in digital marketing, event management, and brand strategy, I am seeking a challenging opportunity in the creative industry. With experience in assisting in the production of Advertising films, social media management, business development, and executing programs, I have developed a diverse skill set that enables me to thrive in a dynamic and fast-paced environment. My passion for fashion, luxury brands, and advertising coupled with my attention to detail, creative problem-solving skills, and ability to work collaboratively make me a valuable addition to this industry
Overview
2
2
years of professional experience
1
1
Certificate
1
1
Language
5
5
years of post-secondary education
Work History
Business Development Executive
SOCIAL MEDIA DISSECT
Mumbai
02.2022 - 12.2022
- Companies worked with/pitched to VU, Amazon, Adidas, Flipkart, Grand Hyatt, Hyatt Regency, Zevi, Revert Spaces, Leviosa
- Created pitch presentations with cross-functional input and presented to 25+ clients to acquire new business
- Recommended effective business strategies for brand building based on benchmarking and competitive analysis
- Managed client communication and facilitated collaborations through email for a variety of projects, including an NFT project called Desi Baby Club
- Directed and oversaw creative aspects of Aleena Gandhi's YouTube channel and social media platforms, including leading brainstorming sessions for content ideas and coordinating photoshoots.
Jr. Digital Marketing Strategist
BRANDLOCK Remote
06.2021 - 08.2021
- Successfully executed a targeted email marketing campaign, drafting and sending over 400 personalised cold emails to potential clients
- Generated 4+ promising leads in the span of 2 months, showcasing a talent for cultivating relationships with potential customers
- Played a pivotal role in the planning and strategizing of the brand’s social media presence, increasing their following by 10k in a short period of time
- Brainstormed and executed innovative lead-generating ideas, resulting in a notable increase in customer engagement and sales
Production and Direction Intern
JIO CREATIVE LABS
Mumbai
04.2021 - 07.2021
- Assisted as an Assistant Director on 4 advertising films for multiple brands, ensuring they were executed seamlessly and aligned with the client’s vision
- Developed comprehensive Pre Production Meeting decks and campaign pitch decks, providing clients with a clear understanding of the creative concept, visual approach, and overall production plan
- Conducted talent scouting efforts, shortlisting and selecting top performers to feature in the films, and coordinated with makeup and costume artists, art directors and talents to ensure a seamless production process
Social Media Manager
CHROME STATIONARY
Mumbai
01.2021 - 03.2021
- Spearheaded the management of the company’s Instagram page, ensuring the page was up-to-date and engaging for followers
- Developed and designed visually appealing and informative creatives using Canva, ensuring they aligned with the company’s brand identity and message
- Devised and executed a comprehensive media plan to guide the company’s social media strategy, ensuring the content was optimised for maximum reach and engagement
Marketing Intern- Campus Ambassador Program
THE JURNI
10.2020 - 01.2021
- Played an instrumental role in planning and executing a successful program, ensuring it was well-organised and delivered desired results
- Conducted thorough recruitment efforts, interviewing over 250 candidates, to identify top talent and ensure the program’s success
- Provided leadership, guidance and mentorship to a team of over 200 ambassadors, coordinating their efforts to achieve the program’s goals
- Leadership and Activities
Education
Bachelor of Arts - Psychology & Philosophy
07.2020 - 05.2023
Relevant Coursework: Consumer Behavior, Marketing Psychology, Philosophy of Media & Fashion
HSC - Arts
07.2018 - 05.2020
Skills
Communication
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
Marketing Skills Certification
Timeline
Business Development Executive - SOCIAL MEDIA DISSECT
02.2022 - 12.2022
Jr. Digital Marketing Strategist - BRANDLOCK Remote
06.2021 - 08.2021
Production and Direction Intern - JIO CREATIVE LABS
04.2021 - 07.2021
Social Media Manager - CHROME STATIONARY
01.2021 - 03.2021
Marketing Skills Certification
10-2020
Marketing Intern- Campus Ambassador Program - THE JURNI
10.2020 - 01.2021
Jai Hind College - Bachelor of Arts, Psychology & Philosophy
07.2020 - 05.2023
Jai Hind College - HSC, Arts
07.2018 - 05.2020
Affiliations
SHOUTT’19 INTERCOLLEGIATE FEST Mumbai
Informals Committee January 2019 – November 2019
- Volunteered for SHOUTT cultural festival, developing event management and communication skills while coordinating activities for attendees
- Collaborated with diverse teams to ensure seamless execution of events and gained experience in working under pressure
- Demonstrated leadership by motivating and leading teams towards common goals, fueling a passion for marketing and event management
IIMUN Mumbai
Organising Committee of the Kolkata Conference June 2018 – November 2018
- Utilised strong communications and outreach skills to reach out to over 400 schools in Kolkata and onboarded more than 200 schools for the event
- Coordinated and managed various amenities for the event, including caterers and the DJ, building my skills in event management and coordination
- Demonstrated strong leadership skills by conducting orientations for 20+ schools in Kolkata, speaking to principals and teachers about the event helped me build my skills in public speaking and leadership
Interests
Art
Cinema
Music
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