Intesab Husain
Mumbai
Summary
Experienced Digital Marketing Specialist with over 14 years of expertise in building and executing digital strategies that drive brand growth. I've worked with clients across industries, helping them improve their online presence and boost customer engagement. Skilled in using data-driven insights to make smart decisions and lead cross-functional teams. Proven success in managing SEO, PPC, social media, and eCommerce campaigns while growing businesses and enhancing web performance.
Overview
17
17
years of professional experience
Work History
Digital Marketing Director
Valuepitch E Technologies Pvt. Ltd
Navi Mumbai
04.2020 - Current
- Verify24x7: Helped the company grow by 30% in monthly revenue during the lockdown by launching new products that strengthened our presence in the background verification industry.
- B2BTesters: Played a key role in growing this startup from 2 employees to 120+ and driving annual revenue to $47k/month in just one year. Managed everything from hiring to business development.
- Testing24x7: Launched a SaaS-based software testing product that generated strong interest during its beta phase. Although it required some technological updates, it attracted a solid number of early clients.
- Tags24x7: Took forward our CEO’s mission of providing 1,000 jobs in rural India by launching a Data Annotation Service for AI companies. We achieved a monthly turnover of $15k/month before the business was impacted by changes in the market, like the release of OpenAI's GPT-4o.
- CrimeScan: Helped launch this legal tech company aimed at the BFSI and Fintech sectors. Successfully drove lead generation, and the business is now being handled by a dedicated sales team.
- GrowWithCanvas: Leading the launch of this growth platform for founders, which has been well-received by the market. We are seeing positive feedback and are on track for success as we scale the business.
Co-founder & Director of Media Planning & Buying
Inking Ideas
Mumbai
04.2018 - 05.2020
- Planned and executed digital marketing campaigns to meet key objectives.
- Developed a strategic framework to set and evaluate campaign goals.
- Defined metrics, measured, analyzed, and improved campaign performance using reports.
- Leveraged market research and audience insights for creative segmentation and targeting.
- Focused on growth hacking for lead generation and brand building.
- Identified new channels to optimize ROI and increase revenue.
- Tracked website performance across paid and organic mediums using Google Analytics.
- Managed day-to-day campaigns, ensuring design and technical solutions met quality standards.
Head - Media Planning & Buying
Everymedia Technologies Pvt. Ltd
Mumbai
02.2017 - 03.2018
- Managed 360-degree media investments for sectors like Automobile, Travel, BFSI, CSR, Fashion, Entertainment, and Politics.
- Oversaw media investments across Google, Yahoo, Bing, FB, Insta, Twitter, YouTube, and LinkedIn, along with programmatic, affiliates, and direct buys.
- Marketed over 50 movies across various verticals.
- Managed media campaigns worth INR 2.5 cr per month.
- Increased agency top-line revenue by 25% month-on-month through optimization.
Manager - Paid Media
Resultrix
Mumbai
10.2016 - 01.2017
- Managed performance-driven biddable campaigns for HDFC Ergo, Standard Chartered, and ICICI Prudential.
- Oversaw media spends of INR 1.6 crore per month.
Senior Manager - Performance Marketing
IDEATELABS
Mumbai
03.2015 - 09.2016
- Conduct lead planning and strategy development with the marketing team.
- Handle delivery and monitoring of SEM and PPC campaigns.
- Prepare performance analysis reports and suggest recommendations.
- Write and present monthly SEM reports.
- Track site activity and performance using Google Analytics.
- Perform competitor SEO research.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and analyze competitor advertising links.
- Research and implement search engine optimization recommendations.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Optimize copy and landing pages for search engine marketing.
Search Manager
iBraine - Digital Marketing Services
Mumbai
07.2014 - 02.2015
- Manage SEM channel performance, including P/L, forecasting, and budgeting.
- Track and optimize PPC campaigns across multiple search engines.
- Develop keyword strategies and collaborate on ads and landing page content.
- Oversee campaign planning, budgeting, and daily performance reviews.
- Conduct keyword research and optimize copy, metrics, and bidding strategies.
- Drive revenue and conversion through A/B testing and PPC strategies.
- Identify KPIs and performance improvement opportunities.
- Collaborate on SEO implementation and site optimization.
- Develop an international SEM strategy for targeted regions.
Senior Search Consultant
Yrals
Mumbai
05.2014 - 10.2014
- Plan, manage, and execute Paid Search (PPC) campaigns, including account setup, strategy development, and ongoing management.
- Utilize reporting, analytics, and trend tools like Google Analytics to monitor campaign performance and make data-driven decisions.
- Oversee day-to-day client communications related to paid search, ensuring alignment with best practices, strategy plans, and presentation decks.
- Track and monitor PPC trends, best practices, and techniques to optimize campaign performance, account spending, and identify growth opportunities.
- Proactively research and resolve campaign issues, providing actionable solutions to improve outcomes.
- Coach and collaborate with PPC Coordinators to ensure effective strategy execution and ongoing campaign management.
Sr. Account Manager
Metier Media Pvt. Ltd
Mumbai
06.2012 - 04.2014
- Managed SEM, SEO, SMO, and email marketing campaigns for clients across various sectors: Insurance, Health, Travel, Entertainment, and E-commerce.
- Directed media planning and buying strategies for top clients, ensuring optimized media spends.
- Promoted clients via leading platforms and publishers like Yahoo, Rediff, Facebook, Twitter, LinkedIn, Google Display Network, Zee News, TOI, ET, India Today, and Business Today.
- Focused on delivering high-impact campaigns that increased brand visibility and customer engagement.
SEO Manager
Pammvi Group of Companies
Mumbai
08.2011 - 05.2012
- Managed comprehensive digital marketing processes, incorporating SEO and SEM practices alongside Email and Mobile Apps Marketing.
Intern Digital Marketing
Learning Catalyst
Mumbai
03.2011 - 08.2011
- Assisted in developing and executing digital marketing strategies.
Equity Dealer
Motilal Oswal Securities Ltd
Mumbai
02.2010 - 03.2011
- Equity Dealer at Motilal Oswal Securities Ltd
Equity Dealer
BP Equities Pvt Ltd
Mumbai
01.2008 - 01.2010
- Equity Dealer at BP Equities Pvt Ltd
Education
B. Com - Commerce
Shridhar University
01.2013
HSC - Commerce
Clara's Collage of Commerce
01.2006
SSC - Science
BHS School
01.2004
Skills
- Digital marketing
- Brand building & management
- 360 degree digital strategy
- Organic/paid search marketing
- Display & mobile advertising
- Affiliate marketing
- Social media marketing
- Ecommerce & analytics
- Strong leadership
- Project management
- Analytical skills
- Problem solving
- Entrepreneurial spirit
- Media buying
- Media planning
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Pay per click (PPC)
- Social media optimization (SMO)
- Web design and development
- Google AdWords
- Bing Adcenter
- Facebook marketing
- Business development
- Performance marketing
- Lead generation
- Growth hacking
- Market research
- Audience insights
- Campaign planning and execution
- Metrics analysis and reporting
- ROI optimization
- Google Analytics
- Competitor analysis
- SEO best practices
- Content creation and programming
- International SEM strategy
- Paid search (PPC) campaign management
- Website analytics
- Link building strategy
- Email marketing
- Mobile apps marketing
- Client servicing
- On-page optimization
- Off-page optimization
- Social bookmarking
- Blogging
- Article posting
- Press release
- Equity dealing
Languages
Hindi
First Language
English
Proficient (C2)
C2
Accomplishments
- Awarded by Digital Disruptor trophy by Valuepitch
- Awarded as Above and Beyond Performer by B2BTesters
Timeline
Digital Marketing Director
Valuepitch E Technologies Pvt. Ltd
04.2020 - Current
Co-founder & Director of Media Planning & Buying
Inking Ideas
04.2018 - 05.2020
Head - Media Planning & Buying
Everymedia Technologies Pvt. Ltd
02.2017 - 03.2018
Manager - Paid Media
Resultrix
10.2016 - 01.2017
Senior Manager - Performance Marketing
IDEATELABS
03.2015 - 09.2016
Search Manager
iBraine - Digital Marketing Services
07.2014 - 02.2015
Senior Search Consultant
Yrals
05.2014 - 10.2014
Sr. Account Manager
Metier Media Pvt. Ltd
06.2012 - 04.2014
SEO Manager
Pammvi Group of Companies
08.2011 - 05.2012
Intern Digital Marketing
Learning Catalyst
03.2011 - 08.2011
Equity Dealer
Motilal Oswal Securities Ltd
02.2010 - 03.2011
Equity Dealer
BP Equities Pvt Ltd
01.2008 - 01.2010
B. Com - Commerce
Shridhar University
HSC - Commerce
Clara's Collage of Commerce
SSC - Science
BHS School
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