Ipshita Chatterjee

Developed and implemented strategic initiatives that resulted in positive impact for diverse clients within the Brand, Sports & Entertainment and Pharma, Health & Wellness practices. Worked with clients such as Himalaya Wellness Company, MedGenome, Wipro Consumer Care & Lighting, Licious, and Britannia amongst others.

• Owned content creation & distribution (press releases, social media, event materials), ensuring consistent brand voice.
• Spearheaded integrated communications plans for events, initiatives, and launches, achieving objectives through strategic storytelling.
• Managed client accounts independently, providing strategic counsel and exceeding expectations.
• Built strong media relationships, securing consistent positive coverage.
• Mentored junior team members, contributing to their professional growth.

Contributed to a mobile app designed to empower and educate adolescent girls and young women in Eastern and Southern Africa about HIV prevention.

• Developed impactful concept notes and participated in development planning, leveraging research and communication skills to ensure app effectively addresses their needs.

Authored research paper on " The role of social media in China's Public diplomacy" for The Chennai Center for China Studies investigating the impact of censorship and targeted campaigns on international messaging.

Interpreted crucial conversations in Hindi and Bengali between migrant workers from India and Bangladesh and empowering representatives of Better Work Jordan, a flagship program of the ILO and IFC.

Responsible for editing the work of in-house and freelance writers.

• Drove collaborative content creation, partnering with writers to develop high-quality pieces and format them for optimal audience engagement.
• Worked as liaison between writers and clients, as well as with the management team.
• Contributed to hiring and recruiting processes by creating databases for the HR team.
  

Delivered impactful digital campaigns for key clients Air India, Gobuzzinga, and Dominoes, leveraging expertise in social media (Twitter, Facebook) and blog content to increase brand awareness, engagement, and conversion rates.

Worked with the Media desk of the channel.

• Honed social media management skills learning best practices for audience engagement and content strategy across Twitter, Facebook, and YouTube.
• Gained valuable production experience as a production assistant for "Citizen Journalist", developing communication, problem-solving, and script writing proficiency.

Master of Arts in International Studies - 2.9/4 GPA

Student placement coordinator.

Bachelor of Arts in Journalism and Mass Communication

Specialization in Public Relations.

International Baccalaureate Diploma.