Ipsita Debnath
Summary
Adept at transforming market challenges into opportunities, I spearheaded product marketing at Leoforce LLC, achieving over $37M in MRR within 35 days of launch. My expertise in data analysis and storytelling, coupled with a knack for partnership development, has consistently enhanced product positioning and client relationships, leading to a 72% increase in operational efficiency.
Overview
18
18
years of professional experience
Work History
Global Director - Product Marketing & BI
Leoforce LLC
02.2018 - Current
- Diversified product portfolio, with flexible integration, from a single-platform enterprise SaaS product to three different product lines, catering to mid-market and enterprise clients.
- Successfully launched three on-demand service portfolios catering to multiple verticals.
- Created a go-to-market strategy for the two new product portfolios and achieved over $24M in MRR within 35 days of launch.
- Created a go-to-market strategy for the new on-demand service portfolio and achieved over $37M in MRR within 35 days of launch.
- Deployed a product roadmap and P&L framework that tracked development, partnership, and investment, enabling a 72% increase in efficiency and reducing a 68% redundancy.
- Research, product strategy, and user interface study for new features and portfolio.
- Single-handedly developed a business research wing with industry, competitor, product, and market research and published quarterly thought leadership research reports.
- Hosted, presented and participated in industry webinars.
- Used strong issue-resolution and communication skills to cultivate and strengthen lasting client relationships.
- Established and monitored performance metrics to measure effectiveness of global operations.
Program Manager
Kaiser Permanente
12.2016 - 01.2018
- Personalization and optimization strategy for kp.org and mobile platforms
- Discovery, ideation, execution through different environments, and analysis of campaigns (A/B testing, MVT) through Adobe Marketing Cloud - competitive analysis.
- Develop SEO-friendly product collateral for the competition, such as customer stories, webinars, data sheets, solution guides, FAQs, etc.
- Work with the QA team to ensure high-quality performance testing and product quality.
- Analyze success metrics using analytical tools (Analytics for Adobe Target, Analytics).
- Build effective relationships between different stakeholders, including Marketing, Content, Product Owners, IT, Front-End Development, and Operations.
- Conducted risk assessments, developing and implementing risk management strategies to minimize impact on program objectives.
VE Digital Communication
University of California Los Angeles
10.2015 - 11.2016
- Manage the inbound marketing system, including campaign development and data analysis.
- Attained the monthly fundraising goal through communication and membership. Efforts resulted in a 25% hike in signups.
- Organized Hammer events, book readings, and film screenings, and developed subsequent marketing collaterals for each event.
- Built content for the web, community, and social media properties.
Senior Consultant
Freelance
08.2014 - 10.2015
- Product and marketing projects across banking, finance, healthcare and education.
Product Marketing Manager
HDFC Life
02.2013 - 08.2014
- Strategically optimized digital marketing campaigns, pay-per-click campaigns, landing pages, web pages, and email nurturing campaigns.
- Designed, developed, and launched testing, targeting, and optimization activities across all landing pages and websites.
- Test marketing messages, program descriptions, calls to action, banners, page layouts, page designs, and page flows.
- Measure and track performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
SENIOR PRODUCT MARKETING EXECUTIVE
RAFFLES EDUCATION CORP
04.2010 - 02.2013
- Generated $69 million in agency and corporate partnerships across India and Singapore.
- Stakeholder management and multi-channel deliverability.
- Market research and implementation of a new diversified portfolio across West and East India.
Media Buyer
MUDRA
08.2006 - 05.2008
- Manage media buying on in-house and third-party systems.
- Monitor, analyze, and optimize performance on a daily or weekly basis in order to maximize revenues and reach campaign KPI goals.
Education
Master of Science - Business Analytics
University of California
Los Angeles USA01-2016
MBA - Business Administration And Management
IILM
India01-2010
Bachelor of Science - Advertising
University of Calcutta
India01-2006
Skills
- Product positioning and branding
- Data analysis and visualization
- Market research
- Storytelling
- Content creation
- Product roadmap
- Go-to-market product strategy
- Partnership development
Affiliations
- Painting (watercolor)
- Indian classical dance (Kathak)
- Reading
- Photography
Accomplishments
- School captain
- Gold Medalist (Bachelor's Degree)
- Highest GPA in MBA
- Best employee 3 years in a row (2021-23) at Leoforce
Languages
English
First Language
Bengali
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
German
Elementary (A2)
A2
French
Elementary (A2)
A2
Timeline
Global Director - Product Marketing & BI
Leoforce LLC
02.2018 - Current
Program Manager
Kaiser Permanente
12.2016 - 01.2018
VE Digital Communication
University of California Los Angeles
10.2015 - 11.2016
Senior Consultant
Freelance
08.2014 - 10.2015
Product Marketing Manager
HDFC Life
02.2013 - 08.2014
SENIOR PRODUCT MARKETING EXECUTIVE
RAFFLES EDUCATION CORP
04.2010 - 02.2013
Media Buyer
MUDRA
08.2006 - 05.2008
Master of Science - Business Analytics
University of California
MBA - Business Administration And Management
IILM
Bachelor of Science - Advertising
University of Calcutta
Similar Profiles
Rahul KohliRahul Kohli
VP Global Marketing at Leoforce (B2B SAAS)VP Global Marketing at Leoforce (B2B SAAS)
Laura BryanLaura Bryan
Inside Sales Manager and Sales Enablement Lead at LeoforceInside Sales Manager and Sales Enablement Lead at Leoforce
Jessica WilliamsJessica Williams
Class A CDL Driver at Forgeline Logistics LLC/ Big L Hauling LLCClass A CDL Driver at Forgeline Logistics LLC/ Big L Hauling LLC
Ann Marie YoungAnn Marie Young
Global Director of Product Marketing at Philips HealthcareGlobal Director of Product Marketing at Philips Healthcare
Leyla BallantyneLeyla Ballantyne
Senior Director, Head of Global Product Marketing at OpenTableSenior Director, Head of Global Product Marketing at OpenTable