Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Ipsita Panda

Bangalore

Summary

Marketing postgraduate student with freelance content writing and strategy experience. Versatile through diverse internships across industries. Committed to creativity, backed by strong academics and vocational training.

Overview

5
5
years of professional experience

Work History

Apprentice- Talent Marketing And Employer Branding

Philips
Bangalore
01.2024 - Current
  • Key Project: Reached more than 6 million candidates through an employee story post as a part of diversity hiring initiative, flight time being 10 days, making it one of the best performing assets of the quarter.
  • Contributed to our strategy and employer brand promotion, actively designing local organic content and activation across global channels, supporting talent marketing initiatives.
  • Drove engagement by creating and curating compelling content on key social media platforms, career sites, and other touchpoints, employing creative storytelling and multimedia elements.
  • Supported the promotion of hiring activities, including career fairs, hackathons, and local internship programs.
  • Established robust relationships and collaborated with Talent Acquisition stakeholders, aligning efforts with their talent attraction goals.

Summer Intern

Digital Marveled
Noida
07.2023 - 08.2023
  • Surpassed sales target by achieving top revenue performance among all interns.
  • Developed promotional materials including but not limited to blog posts, articles, and social media content related to literature, reading trends, and publishing.
  • Researched and identified potential new customers for targeted campaigns.

Junior Content Strategist

Marketix
Ahmedabad
06.2020 - 05.2022
  • Developed and executed comprehensive content strategies to meet client objectives, ensuring alignment with brand messaging and goals.
  • Increased customer base for 5 clients through effective social media engagement by 92%.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
  • Presented findings to management and executive leadership and fielded questions to help refine strategies.

Digital Marketing Executive

Brandiverse
Mumbai
05.2020 - 07.2020
  • Advanced from social media intern to digital marketing executive within a month as result of content creation and engagement activities
  • Interpreted performance data and translated findings into optimization actions

Education

MBA - Marketing

International School Of Business And Research
Bangalore
11.2024

Bachelor Of Commerce (Honors) - Advanced Accounting And Auditing

Faculty Of Commerce, Gujarat Law Society University
03-2022

Skills

  • Social Media Marketing
  • Digital publishing
  • SEO Strategies
  • Content Strategy
  • Content Curation
  • Brand Development
  • Copywriting
  • Localization
  • Content Curation
  • Corporate Communication

Accomplishments

  • "Gems of ISBR" awardee, ISBR Business School
  • Best Student Award 2019-2022 batch, GLS University
  • Elation, Amity Global Business School, 2023, 3rd Position
  • MONETA, RA Podar College, 2021, Best Contingent Award
  • Vishleshan, GLS University, 2019, 3rd Position

Affiliations

  • Academic Ambassador, Marketing, ISBR Business School- Effectively communicated class updates, assignments, and announcements to ensure all students were well-informed. Managed 10+ events, including guest lectures, C-talks, and training sessions for 50+ students, leading to improved class engagement.
  • Head of Media, GLS University: Led a dynamic media team of 15 members, overseeing content creation, social media management, and promotional campaigns. Facilitated interviews and media interactions to enhance the organization's presence in relevant industry discussions.

Timeline

Apprentice- Talent Marketing And Employer Branding

Philips
01.2024 - Current

Summer Intern

Digital Marveled
07.2023 - 08.2023

Junior Content Strategist

Marketix
06.2020 - 05.2022

Digital Marketing Executive

Brandiverse
05.2020 - 07.2020

MBA - Marketing

International School Of Business And Research

Bachelor Of Commerce (Honors) - Advanced Accounting And Auditing

Faculty Of Commerce, Gujarat Law Society University

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