Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Languages
References
Timeline
Generic

IQBAL NASEEM

Kolkata

Summary

Generalist with over 3 years of experience in product, sales, operations, and customer success. Successfully led MetalCloud, a SaaS platform for foundries, achieving ₹1.3 Cr ARR at NowPurchase. Demonstrated ability to thrive in unstructured environments, building and scaling a business unit from inception. Expertise in strategic pivots, cross-functional execution, and delivering measurable results.

Overview

7
7
years of professional experience

Work History

<ul> <li>Spearheaded the entire lifecycle of MetalCloud as DeFacto head, a B2B SaaS platform for foundries, from ideation to scale — currently serving over 110 customers with over ₹1.1 crore in annual recurring revenue.</li> <li>Drove a strategic product pivot from traceability to real-time metallurgy intelligence after 250+ customer interviews, significantly accelerating market fit and adoption.</li> <li>Achieved 87% customer retention, a rare benchmark in B2B SaaS, by designing sticky, value-driven features, and strengthening onboarding and support processes.</li> <li>Increased average order value 25x (from ₹20K to ₹5L); closed 67+ clients, including Tier 1 manufacturers, with the top 10% contributing over ₹5L annually.</li> <li>Owned GTM and full-stack execution across product, sales, operations, and customer success; improved the demo-to-close conversion rate from 11% to 28% while maintaining CAC under ₹12K.</li> <li>Operated in a zero-structure, founder-led environment, reporting directly to the CEO and CTO, with full accountability for the roadmap, execution, and revenue growth.</li> </ul>

NowPurchase
Kolkata
04.2022 - Current
  • Spearheaded the entire lifecycle of MetalCloud as DeFacto head, a B2B SaaS platform for foundries, from ideation to scale — currently serving over 110 customers with over ₹1.1 crore in annual recurring revenue.
  • Drove a strategic product pivot from traceability to real-time metallurgy intelligence after 250+ customer interviews, significantly accelerating market fit and adoption.
  • Achieved 87% customer retention, a rare benchmark in B2B SaaS, by designing sticky, value-driven features, and strengthening onboarding and support processes.
  • Increased average order value 25x (from ₹20K to ₹5L); closed 67+ clients, including Tier 1 manufacturers, with the top 10% contributing over ₹5L annually.
  • Owned GTM and full-stack execution across product, sales, operations, and customer success; improved the demo-to-close conversion rate from 11% to 28% while maintaining CAC under ₹12K.
  • Operated in a zero-structure, founder-led environment, reporting directly to the CEO and CTO, with full accountability for the roadmap, execution, and revenue growth.

<ul> <li>GTM Strategy for Chemical Sales: Conceptualized and executed a successful Go-to-Market (GTM) strategy after analyzing trends and demand patterns for chemical sales, resulting in increased market penetration and revenue generation.</li> <li>Strategic Analysis for Chemical Plant Acquisition: Conducted comprehensive market research, and cost-benefit analysis for the potential acquisition of a chemical manufacturing plant. Provided strategic insights and recommendations for decision-making processes.</li> <li>Customer Relationship & Revenue Management: Led end-to-end customer relations, including lead generation, verification, and onboarding of over 240 B2B buyers and 30+ suppliers. Generated revenue exceeding 1.6 crores in a quarter, with a net margin of 2.6%.</li> </ul>

OfBusiness
Gurgaon
05.2021 - 12.2021
  • GTM Strategy for Chemical Sales: Conceptualized and executed a successful Go-to-Market (GTM) strategy after analyzing trends and demand patterns for chemical sales, resulting in increased market penetration and revenue generation.
  • Strategic Analysis for Chemical Plant Acquisition: Conducted comprehensive market research, and cost-benefit analysis for the potential acquisition of a chemical manufacturing plant. Provided strategic insights and recommendations for decision-making processes.
  • Customer Relationship & Revenue Management: Led end-to-end customer relations, including lead generation, verification, and onboarding of over 240 B2B buyers and 30+ suppliers. Generated revenue exceeding 1.6 crores in a quarter, with a net margin of 2.6%.

<ul> <li>Energy efficiency improvement through technological innovation: Executed a variable frequency drive (VFD)-controlled automated RPM and pump sequencing system using VBA and Python programming, contributing to a 6% reduction in power consumption.</li> <li>Industrial Safety and Operations Study: Collaborated closely with the maintenance and safety department to conduct a comprehensive study on power distribution within the facility, and gained practical experience in industrial operations and safety protocols.</li> </ul>

Indian Oil Corporation
07.2018 - 10.2018
  • Energy efficiency improvement through technological innovation: Executed a variable frequency drive (VFD)-controlled automated RPM and pump sequencing system using VBA and Python programming, contributing to a 6% reduction in power consumption.
  • Industrial Safety and Operations Study: Collaborated closely with the maintenance and safety department to conduct a comprehensive study on power distribution within the facility, and gained practical experience in industrial operations and safety protocols.

Education

MBA - General Management

Kashipur, Uttarakhand
Kashipur, Uttarakhand
04-2022

B. Tech. - Mechanical Engineering

Chennai, Tamil Nadu
Chennai, Tamil Nadu
01.2019

12th – CBSE Board -

Saran, Bihar
Saran, Bihar
01.2015

10th – CBSE Board -

Patna, Bihar
Patna, Bihar
01.2012

Skills

  • Project management
  • Rapid learning ability
  • Business process optimization
  • Contract and vendor management
  • Process improvement
  • Influencing and negotiating
  • Cross-functional communication
  • Cross-functional collaboration
  • Project management
  • Rapid learning ability
  • Business process optimization
  • Contract and vendor management
  • Process improvement
  • Influencing and negotiating
  • Cross-functional communication
  • Cross-functional collaboration

Accomplishments

  • Winner of an internal hackathon at NowPurchase | 2023
  • Led the team to victory in table tennis and cricket championships at NowPurchase | 2023
  • Dare2Compete's top 10 B-school champions| 2022
  • National winner (1st place) in TVS Credit EPIC Strategy Challenge | 2021
  • National finalist in GMC by Appengine.ai| 2021

Affiliations

Co-Founder | E L Cell | IIM Kashipur | 2021 – 2022

  • Successfully onboarded 35+ organizations for project tie-ups, enhancing student engagement, and industry exposure
  • Fostered an environment at IIM Kashipur conducive to learning and project collaborations, enhancing opportunities for students

Trainer and coordinator| IIITDM Kancheepuram | 2016 – 2018

  • Developed and implemented new training regimes for badminton as part of the National Sports Organization (NSO) at IIITDM Kancheepuram
  • Achieved a 40% increase in participation in 2017 compared to 2016, demonstrating effective leadership and organizational skills in sports management

Languages

English
Proficient (C2)
C2
Hindi
Native
Native
Urdu
Proficient (C2)
C2

Timeline

<ul> <li>Spearheaded the entire lifecycle of MetalCloud as DeFacto head, a B2B SaaS platform for foundries, from ideation to scale — currently serving over 110 customers with over ₹1.1 crore in annual recurring revenue.</li> <li>Drove a strategic product pivot from traceability to real-time metallurgy intelligence after 250+ customer interviews, significantly accelerating market fit and adoption.</li> <li>Achieved 87% customer retention, a rare benchmark in B2B SaaS, by designing sticky, value-driven features, and strengthening onboarding and support processes.</li> <li>Increased average order value 25x (from ₹20K to ₹5L); closed 67+ clients, including Tier 1 manufacturers, with the top 10% contributing over ₹5L annually.</li> <li>Owned GTM and full-stack execution across product, sales, operations, and customer success; improved the demo-to-close conversion rate from 11% to 28% while maintaining CAC under ₹12K.</li> <li>Operated in a zero-structure, founder-led environment, reporting directly to the CEO and CTO, with full accountability for the roadmap, execution, and revenue growth.</li> </ul>

NowPurchase
04.2022 - Current

<ul> <li>GTM Strategy for Chemical Sales: Conceptualized and executed a successful Go-to-Market (GTM) strategy after analyzing trends and demand patterns for chemical sales, resulting in increased market penetration and revenue generation.</li> <li>Strategic Analysis for Chemical Plant Acquisition: Conducted comprehensive market research, and cost-benefit analysis for the potential acquisition of a chemical manufacturing plant. Provided strategic insights and recommendations for decision-making processes.</li> <li>Customer Relationship & Revenue Management: Led end-to-end customer relations, including lead generation, verification, and onboarding of over 240 B2B buyers and 30+ suppliers. Generated revenue exceeding 1.6 crores in a quarter, with a net margin of 2.6%.</li> </ul>

OfBusiness
05.2021 - 12.2021

<ul> <li>Energy efficiency improvement through technological innovation: Executed a variable frequency drive (VFD)-controlled automated RPM and pump sequencing system using VBA and Python programming, contributing to a 6% reduction in power consumption.</li> <li>Industrial Safety and Operations Study: Collaborated closely with the maintenance and safety department to conduct a comprehensive study on power distribution within the facility, and gained practical experience in industrial operations and safety protocols.</li> </ul>

Indian Oil Corporation
07.2018 - 10.2018

MBA - General Management

Kashipur, Uttarakhand

B. Tech. - Mechanical Engineering

Chennai, Tamil Nadu

12th – CBSE Board -

Saran, Bihar

10th – CBSE Board -

Patna, Bihar
IQBAL NASEEM