Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Languages
References
Timeline
Generic

IQBAL NASEEM

Kolkata

Summary

Generalist with over 3 years of experience in product, sales, operations, and customer success. Successfully led MetalCloud, a SaaS platform for foundries, achieving ₹1.3 Cr ARR at NowPurchase. Demonstrated ability to thrive in unstructured environments, building and scaling a business unit from inception. Expertise in strategic pivots, cross-functional execution, and delivering measurable results.

Overview

7
7
years of professional experience

Work History

<ul> <li>Spearheaded the entire lifecycle of MetalCloud as DeFacto head, a B2B SaaS platform for foundries, from ideation to scale — currently serving over 110 customers with over ₹1.1 crore in annual recurring revenue.</li> <li>Drove a strategic product pivot from traceability to real-time metallurgy intelligence after 250+ customer interviews, significantly accelerating market fit and adoption.</li> <li>Achieved 87% customer retention, a rare benchmark in B2B SaaS, by designing sticky, value-driven features, and strengthening onboarding and support processes.</li> <li>Increased average order value 25x (from ₹20K to ₹5L); closed 67+ clients, including Tier 1 manufacturers, with the top 10% contributing over ₹5L annually.</li> <li>Owned GTM and full-stack execution across product, sales, operations, and customer success; improved the demo-to-close conversion rate from 11% to 28% while maintaining CAC under ₹12K.</li> <li>Operated in a zero-structure, founder-led environment, reporting directly to the CEO and CTO, with full accountability for the roadmap, execution, and revenue growth.</li> </ul>

NowPurchase
Kolkata
04.2022 - Current
  • Spearheaded the entire lifecycle of MetalCloud as DeFacto head, a B2B SaaS platform for foundries, from ideation to scale — currently serving over 110 customers with over ₹1.1 crore in annual recurring revenue.
  • Drove a strategic product pivot from traceability to real-time metallurgy intelligence after 250+ customer interviews, significantly accelerating market fit and adoption.
  • Achieved 87% customer retention, a rare benchmark in B2B SaaS, by designing sticky, value-driven features, and strengthening onboarding and support processes.
  • Increased average order value 25x (from ₹20K to ₹5L); closed 67+ clients, including Tier 1 manufacturers, with the top 10% contributing over ₹5L annually.
  • Owned GTM and full-stack execution across product, sales, operations, and customer success; improved the demo-to-close conversion rate from 11% to 28% while maintaining CAC under ₹12K.
  • Operated in a zero-structure, founder-led environment, reporting directly to the CEO and CTO, with full accountability for the roadmap, execution, and revenue growth.

<ul> <li>GTM Strategy for Chemical Sales: Conceptualized and executed a successful Go-to-Market (GTM) strategy after analyzing trends and demand patterns for chemical sales, resulting in increased market penetration and revenue generation.</li> <li>Strategic Analysis for Chemical Plant Acquisition: Conducted comprehensive market research, and cost-benefit analysis for the potential acquisition of a chemical manufacturing plant. Provided strategic insights and recommendations for decision-making processes.</li> <li>Customer Relationship & Revenue Management: Led end-to-end customer relations, including lead generation, verification, and onboarding of over 240 B2B buyers and 30+ suppliers. Generated revenue exceeding 1.6 crores in a quarter, with a net margin of 2.6%.</li> </ul>

OfBusiness
Gurgaon
05.2021 - 12.2021
  • GTM Strategy for Chemical Sales: Conceptualized and executed a successful Go-to-Market (GTM) strategy after analyzing trends and demand patterns for chemical sales, resulting in increased market penetration and revenue generation.
  • Strategic Analysis for Chemical Plant Acquisition: Conducted comprehensive market research, and cost-benefit analysis for the potential acquisition of a chemical manufacturing plant. Provided strategic insights and recommendations for decision-making processes.
  • Customer Relationship & Revenue Management: Led end-to-end customer relations, including lead generation, verification, and onboarding of over 240 B2B buyers and 30+ suppliers. Generated revenue exceeding 1.6 crores in a quarter, with a net margin of 2.6%.

<ul> <li>Energy efficiency improvement through technological innovation: Executed a variable frequency drive (VFD)-controlled automated RPM and pump sequencing system using VBA and Python programming, contributing to a 6% reduction in power consumption.</li> <li>Industrial Safety and Operations Study: Collaborated closely with the maintenance and safety department to conduct a comprehensive study on power distribution within the facility, and gained practical experience in industrial operations and safety protocols.</li> </ul>

Indian Oil Corporation
07.2018 - 10.2018
  • Energy efficiency improvement through technological innovation: Executed a variable frequency drive (VFD)-controlled automated RPM and pump sequencing system using VBA and Python programming, contributing to a 6% reduction in power consumption.
  • Industrial Safety and Operations Study: Collaborated closely with the maintenance and safety department to conduct a comprehensive study on power distribution within the facility, and gained practical experience in industrial operations and safety protocols.

Education

MBA - General Management

Kashipur, Uttarakhand
Kashipur, Uttarakhand
04-2022

B. Tech. - Mechanical Engineering

Chennai, Tamil Nadu
Chennai, Tamil Nadu
01.2019

12th – CBSE Board -

Saran, Bihar
Saran, Bihar
01.2015

10th – CBSE Board -

Patna, Bihar
Patna, Bihar
01.2012

Skills

  • Project management
  • Rapid learning ability
  • Business process optimization
  • Contract and vendor management
  • Process improvement
  • Influencing and negotiating
  • Cross-functional communication
  • Cross-functional collaboration
  • Project management
  • Rapid learning ability
  • Business process optimization
  • Contract and vendor management
  • Process improvement
  • Influencing and negotiating
  • Cross-functional communication
  • Cross-functional collaboration

Accomplishments

  • Winner of an internal hackathon at NowPurchase | 2023
  • Led the team to victory in table tennis and cricket championships at NowPurchase | 2023
  • Dare2Compete's top 10 B-school champions| 2022
  • National winner (1st place) in TVS Credit EPIC Strategy Challenge | 2021
  • National finalist in GMC by Appengine.ai| 2021

Affiliations

Co-Founder | E L Cell | IIM Kashipur | 2021 – 2022

  • Successfully onboarded 35+ organizations for project tie-ups, enhancing student engagement, and industry exposure
  • Fostered an environment at IIM Kashipur conducive to learning and project collaborations, enhancing opportunities for students

Trainer and coordinator| IIITDM Kancheepuram | 2016 – 2018

  • Developed and implemented new training regimes for badminton as part of the National Sports Organization (NSO) at IIITDM Kancheepuram
  • Achieved a 40% increase in participation in 2017 compared to 2016, demonstrating effective leadership and organizational skills in sports management

Languages

English
Proficient (C2)
C2
Hindi
Native
Native
Urdu
Proficient (C2)
C2

References

References available upon request.

Timeline

<ul> <li>Spearheaded the entire lifecycle of MetalCloud as DeFacto head, a B2B SaaS platform for foundries, from ideation to scale — currently serving over 110 customers with over ₹1.1 crore in annual recurring revenue.</li> <li>Drove a strategic product pivot from traceability to real-time metallurgy intelligence after 250+ customer interviews, significantly accelerating market fit and adoption.</li> <li>Achieved 87% customer retention, a rare benchmark in B2B SaaS, by designing sticky, value-driven features, and strengthening onboarding and support processes.</li> <li>Increased average order value 25x (from ₹20K to ₹5L); closed 67+ clients, including Tier 1 manufacturers, with the top 10% contributing over ₹5L annually.</li> <li>Owned GTM and full-stack execution across product, sales, operations, and customer success; improved the demo-to-close conversion rate from 11% to 28% while maintaining CAC under ₹12K.</li> <li>Operated in a zero-structure, founder-led environment, reporting directly to the CEO and CTO, with full accountability for the roadmap, execution, and revenue growth.</li> </ul>

NowPurchase
04.2022 - Current

<ul> <li>GTM Strategy for Chemical Sales: Conceptualized and executed a successful Go-to-Market (GTM) strategy after analyzing trends and demand patterns for chemical sales, resulting in increased market penetration and revenue generation.</li> <li>Strategic Analysis for Chemical Plant Acquisition: Conducted comprehensive market research, and cost-benefit analysis for the potential acquisition of a chemical manufacturing plant. Provided strategic insights and recommendations for decision-making processes.</li> <li>Customer Relationship & Revenue Management: Led end-to-end customer relations, including lead generation, verification, and onboarding of over 240 B2B buyers and 30+ suppliers. Generated revenue exceeding 1.6 crores in a quarter, with a net margin of 2.6%.</li> </ul>

OfBusiness
05.2021 - 12.2021

<ul> <li>Energy efficiency improvement through technological innovation: Executed a variable frequency drive (VFD)-controlled automated RPM and pump sequencing system using VBA and Python programming, contributing to a 6% reduction in power consumption.</li> <li>Industrial Safety and Operations Study: Collaborated closely with the maintenance and safety department to conduct a comprehensive study on power distribution within the facility, and gained practical experience in industrial operations and safety protocols.</li> </ul>

Indian Oil Corporation
07.2018 - 10.2018

MBA - General Management

Kashipur, Uttarakhand

B. Tech. - Mechanical Engineering

Chennai, Tamil Nadu

12th – CBSE Board -

Saran, Bihar

10th – CBSE Board -

Patna, Bihar

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