Summary
Overview
Work History
Education
Skills
Timeline
Generic
Irene James

Irene James

Pune

Summary

Results-driven Advertising Specialist with hands-on experience in executing and optimizing digital ad campaigns across leading e-commerce platforms, such as Amazon and Walmart. Proven track record in managing various types of ad campaigns to drive traffic, boost conversions, and enhance brand visibility. Skilled in keyword research, competitor analysis, DSP, performance optimization, and end-to-end ad campaign management.

Overview

2
2
years of professional experience

Work History

Advertising Specialist

Pattern Technologies India Pvt. Ltd.
Pune
06.2024 - Current
  • Manage day-to-day campaign tasks, including keyword research, campaign builds, targeting setup, and performance monitoring, ensuring alignment with strategic goals.
  • Executed a variety of ad types, including Sponsored Products (SP), Sponsored Brands (SB), Sponsored Brand Videos (SBV), and Demand-Side Platform (DSP) campaigns, to maximize brand visibility and ROI.
  • Optimized DSP campaigns using lookback windows, frequency caps, and audience retargeting strategies.
  • Use internal project management tools to track campaign progress, meet deadlines, and deliver high-quality results.
  • Coordinate proactively with internal teams to ensure smooth execution of advertising workflows, and timely completion of deliverables.
  • Maintain a strong understanding of marketplace-specific advertising best practices, and apply them to improve campaign outcomes.
  • Trained and mentored new team members, providing comprehensive onboarding, hands-on training, and ongoing support to ensure team readiness and performance.

Business Development Intern

Neophyte Consulting Services
Noida
05.2023 - 07.2023
  • Supported client acquisition efforts through cold calling and outreach, identifying opportunities to grow the customer base.
  • Engaged in consultative discussions with prospective clients to understand needs and recommend appropriate solutions.
  • Maintained accurate and up-to-date customer data to ensure efficient follow-up and relationship management.

Education

MBA - Marketing

Indira School Of Business Studies
Pune, India
05-2024

Bachelor of Commerce - Management

St. Vincent Palotti College
Raipur, India
06-2020

Skills

  • Pay-Per-Click (PPC) Advertising (Amazon Ads, Walmart Connect)
  • Campaign Management and Optimization
  • Keyword Research and Competitive Analysis
  • Project Management and Task Coordination
  • Cross-functional communication
  • Excel, Google Sheets, and Ad Platform Dashboards
  • Time management and attention to detail

Timeline

Advertising Specialist

Pattern Technologies India Pvt. Ltd.
06.2024 - Current

Business Development Intern

Neophyte Consulting Services
05.2023 - 07.2023

MBA - Marketing

Indira School Of Business Studies

Bachelor of Commerce - Management

St. Vincent Palotti College
Irene James