Irene James
Pune
Summary
Results-driven Advertising Specialist with hands-on experience in executing and optimizing digital ad campaigns across leading e-commerce platforms, such as Amazon and Walmart. Proven track record in managing various types of ad campaigns to drive traffic, boost conversions, and enhance brand visibility. Skilled in keyword research, competitor analysis, DSP, performance optimization, and end-to-end ad campaign management.
Overview
2
2
years of professional experience
Work History
Advertising Specialist
Pattern Technologies India Pvt. Ltd.
Pune
06.2024 - Current
- Manage day-to-day campaign tasks, including keyword research, campaign builds, targeting setup, and performance monitoring, ensuring alignment with strategic goals.
- Executed a variety of ad types, including Sponsored Products (SP), Sponsored Brands (SB), Sponsored Brand Videos (SBV), and Demand-Side Platform (DSP) campaigns, to maximize brand visibility and ROI.
- Optimized DSP campaigns using lookback windows, frequency caps, and audience retargeting strategies.
- Use internal project management tools to track campaign progress, meet deadlines, and deliver high-quality results.
- Coordinate proactively with internal teams to ensure smooth execution of advertising workflows, and timely completion of deliverables.
- Maintain a strong understanding of marketplace-specific advertising best practices, and apply them to improve campaign outcomes.
- Trained and mentored new team members, providing comprehensive onboarding, hands-on training, and ongoing support to ensure team readiness and performance.
Business Development Intern
Neophyte Consulting Services
Noida
05.2023 - 07.2023
- Supported client acquisition efforts through cold calling and outreach, identifying opportunities to grow the customer base.
- Engaged in consultative discussions with prospective clients to understand needs and recommend appropriate solutions.
- Maintained accurate and up-to-date customer data to ensure efficient follow-up and relationship management.
Education
MBA - Marketing
Indira School Of Business Studies
Pune, India05-2024
Bachelor of Commerce - Management
St. Vincent Palotti College
Raipur, India06-2020
Skills
- Pay-Per-Click (PPC) Advertising (Amazon Ads, Walmart Connect)
- Campaign Management and Optimization
- Keyword Research and Competitive Analysis
- Project Management and Task Coordination
- Cross-functional communication
- Excel, Google Sheets, and Ad Platform Dashboards
- Time management and attention to detail
Timeline
Advertising Specialist
Pattern Technologies India Pvt. Ltd.
06.2024 - Current
Business Development Intern
Neophyte Consulting Services
05.2023 - 07.2023
MBA - Marketing
Indira School Of Business Studies
Bachelor of Commerce - Management
St. Vincent Palotti College
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