Irfan Ali

I am currently responsible for

• Business and P&L ownership – Both GMV and Profitability for the Gaming Category
• Managing all internal and external stakeholders – Vendors/Brands, Business Finance, Supply Chain, Marketing , etc.
• Planning and Forecasting - Both monthly and as per AOP.
• Buying and sourcing of inventory as per requirement and ensuring inventory sufficiency and reduction of non-selling inventory.
• Understanding customers needs and staying on top of changing trends through in-depth data analysis to predict customer behavior.
• Developing the right pricing policy and provide value to customers through intelligent and limited discounting.
• Increasing Marketing in the platform to drive revenue, margins, etc.
• Ensuring Customer Satisfaction on Product Information by constantly improving catalogues in terms of images, keywords, RPDs, etc.
• Define merchandizing plan across the category based on Market trends, Goals, Preferred Portfolio Mix etc.

I handled the Marketplace Business for Premium Appliances in the Large Category (Vacuum Cleaners, Water Purifiers, Chimneys)

My Responsibilities Included

• Planning and strategizing overall Marketplace for the Premium Category
• Expanding the category assortment, planning inventory, monetize and ensure business profitability
• Maintaining strong relationships with brands/sellers and collaborate in order to scale their business
• Ensure cross functional engagements in order to maximize category growth and delivering results
• Continuously track competition and their offerings and ensure “Right to Win” for our platform.
• Looking out for new consumer trends and launching new portfolios in order to expand the offerings

I handled a team in the Eastern/Southern Market to drive the “Hyper Growth” and “Regional Utilization” for Women Western and Women Ethnic.

Responsibilities included:

• Planning and strategizing vertical prioritization for the Southern Market for both charters
• Bridging the supply gap by onboarding manufacturers/distributors in order to meet the demand from the Southern Region itself.
• Account Managing key sellers and tracking their performance metrics.
• Driving selection depth across planed categories on the Flipkart Marketplace

I was part of the team that successfully launched Zomato Gold in Kolkata and supply end (restaurants) for the program.

My responsibilities included:

• Acquiring and onboarding new partner restaurants in the Zomato Gold program.
• Account management of existing partners and communicating the direct impact of Zomato Gold to their business’s overall objectives.
• Effective account management of my portfolio and database of prospects, existing partners and past clients to ensure steady growth in merchant base and revenue.
• Periodic reviews of existing practices across partners to increase efficiency and provide a seamless experience for Gold customers thereby forming the basis for better retention.
• Ensuring growth in business by increasing supply of merchants, build a loyal customer base and provide the best experience for both merchants and customers.

Impact & Results

• Launched Zomato Gold in Kolkata and added 90 restaurants from a total supply of 280 restaurants in Kolkata and also added 30 pan India.
• Headed the “Zomato Live” campaign in Kolkata and oversaw the execution of multiple events throughout the city.
• Secured 3rd place overall (out of 120) in a supply competition that took place from Feb’19 until Mar’19, out of which was placed first in terms of primary account closures.

I handled the Kolkata market for iimjobs.com to help organizations across IT, Management Consulting, Finance, FMCG, and other domains recruit Mid- Senior Level professionals with a B2B business model.

Successfully on-boarded companies such as Emami Limited, Bandhan Bank, SREI Infrastructure Finance, Manyavar, Keventer Agro and many more.

Key responsibilities included:

• Business Development and Key Account Management
• Responsible for generating new/repeat business.
• Managing a spectrum of clients in Fortune-500, Large Indian enterprises and SMBs.
• Adept in commercial qualification and market mapping to identify potential customers.
• Liaison with CXO-level decision-makers to generate business.
• Identify and build value proposition for strategic partners.
• Own Revenue for West Bengal operations in the specialized vertical.