Irfan Ansari

• Developed work schedules for team members to maximize shift coverage.
• Asserted control over material usage and contractor man-hours to keep projects in line with budgetary restrictions.
• Helped customers complete purchases, locate items and join reward programs.
• Restocked and organized merchandise in front lanes.
• Answered questions about store policies and addressed customer concerns.
• Monitored self-checkout systems and provided assistance or intervention where required.
• Maintained secure cash drawers, promptly resolving discrepancies in daily totals.
• Worked flexible schedule and extra shifts to meet business needs.
• Collected and authorized payments of guests.
• Worked closely with shift manager to solve problems and handle customer concerns.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.

• 10,000 monthly, achieving 4x 10x returns.
• Senior SEO Manager & PPC Ads Manager at Network 18 Group Mumbai.
• Managed a digital budget of USD 8,000.
• Boosted user sign-ups by 22% and conversion rates by 40% through audience segmentation and A/B testing.
• Drove 45% 52% YoY traffic growth with content revamps and technical SEO fixes.
• Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
• Optimized e-commerce websites, enhancing product listings, improving site navigation, and increasing conversions.
• Reduced bounce rates through in-depth analysis of user behavior data, identifying areas for improvement within the overall site structure.
• Collaborated with cross-functional teams to develop integrated digital marketing campaigns that aligned with overall business objectives.
• Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.
• Improved user experience through comprehensive site audits and meticulous attention to detail.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Optimized e-commerce websites, enhancing product listings, improving site navigation, and increasing conversions.
• Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.

• Enhanced organic visibility for FMCG and healthcare clients, achieving 180% session growth and 220% lead growth
• Improved domain authority by 30 Score.
• Resolved 1,000+ crawl and indexing errors.
• Ensured mobile-first indexing readiness by implementing responsive design techniques and optimizing site content for mobile users.
• Managed a team of junior SEO analysts to ensure timely completion of projects and consistent quality of work.
• Evaluated competitor websites to identify gaps in the market and capitalize on opportunities for growth.
• Boosted organic traffic through on-page and off-page optimization strategies, including keyword research, meta tag updates, and link building.
• Enhanced online visibility with targeted content marketing campaigns that incorporated high-quality blog posts, articles, and social media updates.
• Conducted extensive keyword research using various tools such as google Keyword Planner, SEMrush, and Moz Keyword Explorer for Optimal targeting in content creation efforts.
• Collaborated with paid search teams to optimize landing pages for maximum quality score, improving overall return on ad spend.
• Improved website rankings by conducting comprehensive SEO audits and implementing strategic optimization techniques.

• Led a team of 6 marketers managing 20+ accounts
• Increased organic leads by 45% YoY and reduced bounce rates by 25%
• Developed dashboards to track ROI
• Increased client leads through data-driven keyword research and competitor analysis.
• Streamlined technical aspects of websites, such as reducing page load times, improving mobile responsiveness, and addressing 404 errors.
• Implemented international SEO strategies to target global audiences across multiple languages and regions.
• Optimized website architecture for improved user experience and crawlability by search engines.
• Conducted comprehensive site audits to identify areas of improvement and recommended actionable solutions.

• Analyzed SEO outreach goals and presented findings to marketing director.
• Maximized local search presence by optimizing Google My Business listings and implementing local schema markup.

• Provided actionable recommendations for content creation based on keyword research findings.
• Stayed up-to-date on current SEO best practices by attending conferences, workshops, and online training courses regularly.
• Enhanced website visibility by implementing on-page and off-page SEO strategies.
• Boosted brand awareness with content marketing campaigns, including blog posts, articles, and social media promotions.
• Elevated rankings from page 3 to top 5 for 10+ competitive
  keywords.
• Improved session duration by 38% through UX and content
  optimization.
• Improved search engine rankings by conducting comprehensive site audits and addressing technical issues.
• Collaborated with web developers to ensure optimal site structure for search engine crawling and indexing.
• Implemented schema markup to enhance rich snippet visibility on
  search results pages.
• Leveraged local SEO tactics to improve visibility among
  geographically targeted audiences specifically in regional markets of interest.
• Worked closely with copywriters to optimize content for both user engagement and search engine performance purposes.