Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Ish Rattan Budhraja

Sales Specialist
New Delhi

Summary

Highly analytical and results-oriented professional with 7+ years of diverse experience in business development, strategic partnerships, and enterprise sales, adept at driving significant revenue growth and market penetration. Proven ability to define and execute GTM strategies, manage multi-million portfolios, and lead cross-functional teams to achieve strategic objectives. Expertise spans Digital & Analytics, Cloud Partnerships, and B2B Enterprise Sales across Retail, CPG, and Technology sectors, with a strong track record of C-level stakeholder engagement and data-driven decision-making.

Overview

9
9
years of professional experience

Work History

Consultant - Digital & Analytics

Michael Page India
03.2024 - Current
  • Market Intelligence & Opportunity Mapping: Led market research and lead generation to uncover strategic business opportunities across target industries, aligning efforts with the organization's growth objectives.
  • GTM Strategy Execution: Designed and implemented a GTM strategy for a client's India GCC setup, delivering a detailed landscape report with actionable quantitative and qualitative insights.
  • Strategic P&L Management: Spearhead profit and loss (P&L) for Digital & Analytics services across diverse sectors (Retail, CPG, Healthcare, Industrial) on a PAN-India basis, driving strategic growth initiatives.
  • Client Relationship & Growth: Achieved a 45% increase in repeat business by cultivating robust client relationships and delivering exceptional service, demonstrating strong client retention, and value creation.
  • Market Insight & Influence: Provided strategic market insights to CDOs, CEOs, CHROs, and Talent Acquisition Heads, influencing key hiring decisions, and shaping organizational talent strategies.
  • Performance Excellence: Recognized as the top biller in the team for June 2025. In addition, recognized as the highest KPI realization in JFM-25 and AMJ-25, reflecting strong performance and contribution to organizational goals.
  • Cross-functional team: Project-based reporting of resources, ensuring timely delivery on commitments (3-4 members).
  • Business Development: Onboarded four new clients YTD, while negotiating favorable terms and commercials.

Manager - Alliances & Partnership (Chief of Staff)

Centilytics
11.2022 - 03.2024
  • Strategic Portfolio Oversight: Managed an annual revenue portfolio exceeding ₹65+ CR, directly contributing 30% to the organization’s total revenue through strategic cloud partnerships.
  • Leadership: Hired and led a high-performing, cross-functional team of 10+ members to accelerate strategic partner engagement and revenue. In addition, groomed associates, and reduced attrition rates within the team.
  • Ecosystem Development: Oversaw a cloud portfolio valued at $100 million+, translating into over $300,000 in annual revenue by cultivating a targeted partner ecosystem, including HCL, 3Cloud, and Codec.
  • GTM Strategy & Execution: Developed and executed industry-aligned Go-to-Market strategies in collaboration with hyperscalers, ensuring partner-led growth, and differentiated cloud offerings.
  • Solution Catalog Expansion: Identified and onboarded new Systems Integrators (SIs) and Independent Software Vendors (ISVs), enriching the Solutions Catalog, and enabling portfolio expansion.
  • Enablement and Readiness: Planned and timely executed annual MSP renewals for AWS, Microsoft Azure, and GCP that include growing clients, upskilling of engineering teams, and creating a business plan for the following year.
  • Targeted Segmentation: Designed Ideal Customer Profiles (ICPs) for both partners and providers, enabling precise market segmentation, and highly effective outreach strategies.
  • GTM Marketing: Managed MDF of more than $25k USD and structured utilization by increasing brand visibility, increasing NN clients, and revenue, leading to higher synergy with hyperscalers.

Assistant Manager – Sales & Marketing

HPCL Mittal Energy Limited
01.2021 - 11.2022
  • Revenue Optimization & Growth: Achieved ₹490 CR in gross revenue in FY 2021–22 (vs. ₹400 CR target) through strategic sales planning, channel optimization, and key account expansion, exceeding targets by 22.5%.
  • Leadership: Led the distributor channel, along with their sales teams (five members), in the territory to achieve targets.
  • Market Expansion: Onboarded 400+ firms, significantly boosting volume growth and customer diversification across high-potential segments, demonstrating strong market development capabilities.
  • Channel Management: Managed six distribution partners across Punjab, J&K, Himachal, and Chandigarh, ensuring seamless GTM execution and consistent sales delivery.
  • Strategic Account Development: Drove monthly off-take via targeted incentive schemes, and cultivated enterprise relationships (e.g., Max Speciality Films, Nahar Poly Films) to grow wallet share and deepen client engagement.
  • Data-Driven Insights: Led sales forecasting and strategic insights using Power BI, optimizing pricing strategies, and leveraging market intelligence to support competitive positioning and growth initiatives.

Consultant

Giga Soft Technologies Pvt Ltd
09.2020 - 12.2020
  • Contributed to the execution and optimization of ITES projects across India, GCC, and APAC regions, aligning solutions with client business objectives and regional market dynamics.
  • Led vendor identification and evaluation for AI/ML-driven product innovation for a leading GCC-based real estate client, enabling accelerated go-to-market strategies and tech-driven differentiation.
  • Conducted in-depth analysis of digital content across web and social platforms using pre-defined KPIs, delivering actionable insights to enhance audience engagement and brand positioning.

Claims Analyst

Proclaim Insurance Surveyors & Loss Assessors Pvt
05.2016 - 06.2018
  • Managed and optimised backend operations of a claim settlement portal catering to end-users and internal teams (Proclaim), ensuring system reliability, process efficiency, and enhanced user experience.
  • Managed Insurance provider relationship and identified new business opportunities.
  • Co-developed a geo-tracking-enabled mobile application for automating attendance and travel voucher processing, streamlining internal workflows and improving accuracy in reimbursement claims.
  • Contributed to the successful resolution of claims totalling ~INR 45 Cr over two years, directly supporting revenue realisation of ~INR 32 Lakhs through improved case tracking, stakeholder coordination, and process diligence.

Education

PGDM - Marketing & IT

FORE School of Management
03.2020

Marketing Analytics

Nanyang Technological University
Singapore
03.2019

B. Tech - Electronics & Communication

Maharishi Dayanand University
07.2016

Skills

    Business Development

    GTM Strategy

    Revenue Growth

    P&L Ownership

    Strategic Alliances

    SaaS & Cloud Partnerships

    Contract Negotiation

    Stakeholder Management

    Power BI

    Team Leadership & Development

    Problem-solving

    Client relationships

Awards

Michael Page: Top biller for June-25

Michael Page: Top performer during Jan-June 2025 via KPI tracker

HMEL: Achiever’s Award – 11.3% contribution to HMEL’s total India sales, demonstrating significant impact, 

IRDA: Trained under licensed surveyor for fire, engineering & miscellaneous claims showcasing specialized knowledge.

Timeline

Consultant - Digital & Analytics

Michael Page India
03.2024 - Current

Manager - Alliances & Partnership (Chief of Staff)

Centilytics
11.2022 - 03.2024

Assistant Manager – Sales & Marketing

HPCL Mittal Energy Limited
01.2021 - 11.2022

Consultant

Giga Soft Technologies Pvt Ltd
09.2020 - 12.2020

Claims Analyst

Proclaim Insurance Surveyors & Loss Assessors Pvt
05.2016 - 06.2018

B. Tech - Electronics & Communication

Maharishi Dayanand University

PGDM - Marketing & IT

FORE School of Management

Marketing Analytics

Nanyang Technological University

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Ish Rattan BudhrajaSales Specialist