Summary
Overview
Work History
Education
Skills
Timeline
Generic
Isha Goel

Isha Goel

SEO Analyst - Digital Marketing
Panchkula

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.


Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.

Overview

8
8
years of professional experience
6
6
years of post-secondary education

Work History

SEO Analyst - Digital Marketing

Imark Infotech
12.2023 - Current
  • Streamlined internal processes within the team by developing efficient project management methodologies that ensured timely completion of deliverables.
  • Increased organic traffic for client websites through the development and execution of SEO campaigns.
  • Generated detailed monthly reports to track progress, analyze performance metrics, and recommend strategy adjustments as needed.
  • Enhanced user experience on clients'' websites through site speed optimization efforts, resulting in reduced bounce rates and increased time spent on site.
  • Successfully executed technical SEO audits to identify issues affecting website performance and recommended actionable solutions for improvement.
  • Boosted local search rankings by optimizing Google My Business listings and creating localized content targeting specific geographic areas.
  • Optimized existing web content to improve search engine rankings and user experience.
  • Developed strong relationships with clients by providing excellent communication and delivering consistent results in improving their online presence.
  • Conducted in-depth competitor analysis to identify gaps in clients'' digital marketing strategies and opportunities for growth.
  • Implemented effective link building strategies to drive referral traffic and increase domain authority for clients'' websites.
  • Identified new business opportunities by analyzing gaps in the market landscape and presenting potential solutions to prospective clients during pitches or meetings.
  • Improved website rankings by conducting keyword research and implementing on-page optimization strategies.
  • Analyzed user behavior on websites using heatmaps or other tracking tools to identify areas for improvement or optimization.

Digital Marketing Freelancer

Art World Web Solutions
04.2023 - 11.2023
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Identified technology framework required to support digital strategies.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Maintained in-depth understanding of industry practices and trends to best promote products.
  • Used Google AdWords and Google Analytics to identify behavioral patterns and trends in data.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.

Relationship Manager

Kotak Mahindra Bank
08.2021 - 11.2022
  • Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
  • Worked with Operations and Retail branch banking departments to facilitate communication and deliver personalized solutions to customers.
  • Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
  • Built and maintained relationships with new and existing clients while providing high level of expertise.
  • Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
  • Participated in staff meetings to discuss innovative strategies to improve services.
  • Analyzed customer data to identify areas of improvement and maximize customer satisfaction.
  • Monitored customer feedback and generated reports to identify areas of improvement.
  • Developed customer surveys to measure customer satisfaction and identify areas of improvement.
  • Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
  • Created and maintained databases to track customer discussions and preferences for accurate, updated records.

Branch Relationship Officer

Axis Bank
01.2018 - 07.2021
  • Met with members to understand goals and recommend solutions to fit specific needs.
  • Discussed financial options with clients and provided informed suggestions.
  • Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
  • Educated and worked with clients on ROI terms to find accurate solutions.
  • Built and deepened productive relationships with prospective and competitive customers to drive sustained growth.
  • Worked with clients to develop financial planning strategies and solutions through evaluation of finances.
  • Developed and maintained strong knowledge of multiple products and varying levels of benefits within each product.
  • Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
  • Conducted inventory counts by adding each item in stock and documenting in computer system.
  • Operated cash register to record transactions accurately and efficiently.
  • Encouraged customers to make additional purchases by highlighting current deals and keeping lane well-stocked.
  • Learned duties for various positions and provided backup at key times.
  • Used POS system to enter orders, process payments and issue receipts.
  • Reconciled cash drawer at start and end of each shift, accounting for errors, and resolving discrepancies.

Research and Marketing Analyst

Finvasia Securities Ltd.
06.2016 - 07.2017
  • Conducted trend forecasting and analysis.
  • Executed plans and initiatives to increase efficiency.
  • Monitored user behavior and lead generation.
  • Developed and retained strong rapport with multiple high-value clients.
  • Researched and evaluated potential new markets and products.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Writing and Publishing research reports on assigned markets.

Education

Master of Arts - Economics

Panjab University
Chandigarh
05.2014 - 06.2016

Bachelor of Commerce - Accounting

Panjab University
Chandigarh
04.2011 - 04.2014

Certification in Digital Marketing - Digital Marketing

Altuni By Inside IIM
Mumbai
10.2023 - 03.2024

Skills

    Driving Organic Leads and SERP Listing

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Timeline

SEO Analyst - Digital Marketing

Imark Infotech
12.2023 - Current

Certification in Digital Marketing - Digital Marketing

Altuni By Inside IIM
10.2023 - 03.2024

Digital Marketing Freelancer

Art World Web Solutions
04.2023 - 11.2023

Relationship Manager

Kotak Mahindra Bank
08.2021 - 11.2022

Branch Relationship Officer

Axis Bank
01.2018 - 07.2021

Research and Marketing Analyst

Finvasia Securities Ltd.
06.2016 - 07.2017

Master of Arts - Economics

Panjab University
05.2014 - 06.2016

Bachelor of Commerce - Accounting

Panjab University
04.2011 - 04.2014

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Isha GoelSEO Analyst - Digital Marketing