Isha Gulati
Port Coquitlam, British Columbia
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
A seasoned Digital Marketing Specialist with over 15 years of experience in empowering healthcare professionals to build strong and credible online brands. Specializing in social media management, website development, search engine optimization (SEO), and overall online presence enhancement, with a deep understanding of the healthcare industry's unique communication, compliance, and patient engagement needs. Skilled in crafting personalized digital strategies that drive patient trust, increase visibility on Google and social platforms, and convert online interactions into real-world appointments.
Overview
16
16
years of professional experience
Work History
Digital Marketing Manager
AS DIGITAL
Delhi, India
08.2022 - 05.2025
- Specialized in digital marketing for healthcare professionals, with a focus on patient engagement and brand growth.
- Created and managed social media content, photos, videos, and reels tailored for medical and dental practices.
- Shot and edited high-quality visuals for social media and websites using Premier Pro & Adobe Photoshop.
- Designed and maintained responsive, SEO-optimized websites for clinics and healthcare brands.
- Ran targeted Google Ads and Meta Ads campaigns to increase appointment bookings and online visibility.
- Implemented SEO strategies to improve organic search rankings and local presence.
- Delivered data-driven reports and insights to optimize content and ad performance.
Marketing Manager
Max Healthcare
Delhi
07.2018 - 08.2022
- Developed and executed integrated marketing campaigns, including newsletters, promotional materials, and in-house branding to enhance brand visibility and engagement.
- Managed content strategy and creation for all social media platforms, including the production of engaging videos and reels for Instagram, and YouTube.
- Organized and led community engagement initiatives and large-scale events in collaboration with partner organizations and local groups.
- Handled public relations efforts, including writing press releases, and identifying media-worthy stories to attract press coverage and boost organizational presence.
- Created and circulated targeted content for external audiences to strengthen partner relationships, and drive business growth.
- Developed engaging sales enablement materials to support the sales team in client acquisition and revenue generation efforts.
- Wrote SEO-friendly blogs and website content to enhance online presence, inform audiences, and support inbound marketing strategies.
Administrative Assistant
Max Healthcare
Delhi
07.2014 - 07.2018
- Provided high-level administrative support to senior hospital leadership, including the Vice President, CFO, and Unit Head, ensuring seamless day-to-day operations.
- Coordinated and documented leadership meetings, preparing and circulating Minutes of Meeting (MoM), and ensuring timely follow-ups and closure of action points.
- Organized conferences and strategic partner meetings, managing end-to-end logistics including invitations, venue setup, branding, catering, agenda planning, speeches, and giveaways.
- Maintained smooth communication and coordination between the leadership office and senior management teams across departments.
- Handled official correspondence and email communication on behalf of the senior leadership office, ensuring timely and appropriate responses.
- Tracked and followed up on legal complaints, collaborating closely with the Head Office legal team and Medical Superintendent to ensure prompt resolution.
- Assisted doctors in completing and submitting DNB applications for various specialties, ensuring compliance with documentation requirements.
- Planned and executed leadership and management offsites, focusing on team building, strategic alignment, and operational planning.
Executive Assistant to Chairman & CEO
Asian Institute of Medical Sciences
Faridabad
11.2013 - 03.2014
- Provided comprehensive administrative support to the Chairman of Asian Hospital, ensuring smooth and efficient functioning of the executive office.
- Welcomed and coordinated arrangements for VIP visitors, guiding staff on F&B setup, presentation, and hospitality protocols to maintain high standards.
- Managed and prioritized incoming emails and phone calls, filtering communication and preparing appropriate responses in consultation with the Chairman.
- Scheduled and facilitated high-level confidential meetings with senior doctors, ensuring discretion and professionalism at all times.
- Maintained and tracked office supplies and expense records, overseeing timely payments related to the Chairman’s office operations.
- Coordinated with Heads of Departments to compile Minutes of Meetings (MoM) and ensure timely follow-up and closure of action items.
Assistant Brand Manager
Exclusive Motors
Delhi
10.2011 - 11.2013
- Led the launch events of ultra-luxury car brands including Bentley Mulsanne, Bugatti, Lamborghini, Bentley GT Sport, and others, delivering high-impact brand experiences.
- Managed end-to-end event execution — from VIP invitations, venue selection, F&B, giveaways, setup, to brand visibility and ambiance, ensuring flawless execution.
- Oversaw merchandise orders and sales for premium clients, ensuring timely delivery and exceptional customer service.
- Handled high-profile media interactions involving the Managing Director and elite clientele, including magazine features, curated media drives, and exclusive interviews.
- Coordinated international driving experiences for clients, managing all logistics for luxury trips to Dubai and Europe, enhancing brand loyalty and customer satisfaction.
Senior Execute Events
Shobiz Experiential Communications
Delhi
01.2009 - 01.2010
- Generated new business opportunities for the agency by proactively cold calling potential clients, pitching concepts, and successfully closing event design and quotation deals.
- Collaborated with brands to conceptualize unique event themes, launch formats, and creative engagement ideas, delivering out-of-the-box experiences tailored to brand identity and audience appeal.
- Managed end-to-end execution of high-impact events for top brands including HP, Pepsico, Goodyear, Bentley, Fortis, Tanishq, and more—ensuring seamless planning and flawless delivery.
- Handled artist management, assisting clients in selecting suitable performers, negotiating optimal costs, and ensuring quality performances and timely execution.
- Serviced key clients with a focus on satisfaction and retention, acting as the primary point of contact and coordinating closely with operations for smooth event execution and on-ground transitions.
Education
Post Graduate Diploma - Mass Communication
03-2009
Bachelor of Arts - Mass Communication
03-2008
Skills
- Administrative support
- Staff training
- Scheduling coordination
- Data entry with 62 wpm
- Senior leadership support
- Marketing campaign management
- SEO optimization
- Collateral creation
- Public and media relations
- Social Media Management
Accomplishments
- Walk-in channel performer of the Year 2018
Languages
Hindi
Native language
English
Proficient (C2)
C2
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementPersonal development programsHealthcare benefitsCompany CultureSimilar Profiles
Grace BlakeGrace Blake
MTPE Project Coordinator & Editor at Digital Press Media (Books Digital Media)MTPE Project Coordinator & Editor at Digital Press Media (Books Digital Media)
Dipendra GhoshDipendra Ghosh
Program Manager at Lummus Digital - TCG Digital Solution LLCProgram Manager at Lummus Digital - TCG Digital Solution LLC
Sneha UgaleSneha Ugale
IT Process Analyst – Office 365 Admin & Asset/Inve at Digital Track Solution – Client: Tata DigitalIT Process Analyst – Office 365 Admin & Asset/Inve at Digital Track Solution – Client: Tata Digital
Leian MareeLeian Maree
Customer Service Representative at VenetianCustomer Service Representative at Venetian
EVEMARY MKONGWAEVEMARY MKONGWA
Restaurant Food Server at House Of BoatengRestaurant Food Server at House Of Boateng