Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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ISHA KUMAR

ISHA KUMAR

New Delhi

Summary

I am a results-driven professional who believes in continuous growth and improvement. I pursue my goals with unwavering dedication, aligning my vision with the organization’s objectives and working relentlessly to deliver meaningful outcomes.

Overview

13
13
years of professional experience
2012
2012
years of post-secondary education

Work History

Account Director

Value360
06.2023 - Current
  • Spearhead the development and execution of integrated PR strategies that align with client business objectives, ensuring consistent messaging across platforms.
  • Provide strategic leadership and mentorship to a 5-member account team comprising an Assistant Manager, two Senior Executives, one Account Executive, and one Trainee.
  • Built strong relationships with senior journalists, editors, and key media stakeholders.
  • Lead and support crisis communication planning and response, offering timely counsel to clients.
  • Proactively identify and drive new business opportunities.
  • Successfully manage a diverse portfolio of brands including TeamLease, Leverage Edu, Roinet, Finhaat, and Trezix, with prior experience in handling communications for Physics Wallah, Revfin, Fireflies, and Olyv.

Consultant

Perfect Relations
03.2021 - Current
  • Preparing 'Annual Operating Plans' for existing clients.
  • Preparing post event 'Frequently Asked Questions' for media interactions.
  • Strategizing PR plans events/ press conferences for existing clients.
  • Handled brands like Shiv Nadar School, Great Lakes Institute of Management, Gurgaon, GITAM University, TimesPro.
  • Managing a Team of 3 comprising of 2 Account Executives and 1 Trainee.
  • Preparing 'Pitch Decks' for New Business Development.

Freelancing

10.2019 - 02.2021
  • FIITJEE, Punjabi Bagh
  • Anuja Kapur- Criminal Psychologist & Lawyer
  • Harsh Vardhan Swami, Nutritionist, Health & Fitness Educator

Senior PR Manager

Wishbox Studio
04.2012 - 09.2019
  • Daily media tracking for all clients including mainlines, magazines and digital platforms to track specific coverage.
  • Managing client events such as store, outlet and product launches. Project based involvement included inviting appropriate media and bloggers.
  • Securing client coverage in Lifestyle magazine (product placements), profiling features, comments in related stories.
  • Assuring campaign success, launched by client to promote their marketing strategies. Successfully events for UNESCO MGIEP, Voylla, Nykaa, Woo, Numero Uno, Shobana Udayshankar, Look Beyond, WedMeGood, ALPS, Saint G, Barsys, Ricatech, Artery India, European Union Film Festival and many more.
  • Communicating and coordinating engagements with bloggers and celebrities such as Sunny Leone, Mini Mathur, Shveta Salve, Shweta Tripathi, Shikha Talsania, Kishwer Merchant, Chitrashi Rawat, Aien Jamir, Sukhneet Wadhwa to name a few.
  • Worked with eminent fashion, lifestyle and luxury magazines for exclusive online and print coverage.
  • Co-ordinated television coverage for business stories rolled out by clients.
  • Clients Handled – Woo, UNESCO MGIEP, Jaipur Watch Company, Ozel, Vikas Chain & Jewellery, Diamond Constellation, WedMeGood, ALPS, SaintG, Numero Uno, Mathieu Lusterie, Bang & Olufsen, Jaipur Watch Company to name a few.

Education

Masters - Journalism and Mass- Communication

IP University

Bachelors - Journalism and Mass - Communication

IP University

Skills

  • Strategic & Analytical Thinking
  • People Management
  • Planning & Execution
  • Client Servicing
  • Team Collaborator
  • Competitor Analysis
  • Crisis Management

Accomplishments

  • Launch of Asia’s biggest hospital- Amrita Hospital in Faridabad where Prime Minister Narender Modi was the chief guest.
  • TECH18 Conference by UNESCO MGIEP.
  • Virtual Press Conference by FIITJEE on launching e-school.
  • Virtual Press Conference on launch of SHYCOCAN- A device to curb Corona Virus.
  • Voylla Store launches Pan India.
  • Art exhibition by Shobana Udayshankar.
  • One-on-One Interactions with owner of Mathieu Lusterie.
  • Launch of a dating app WOO.
  • Launch of Numero Uno crafted denims.

Timeline

Account Director

Value360
06.2023 - Current

Consultant

Perfect Relations
03.2021 - Current

Freelancing

10.2019 - 02.2021

Senior PR Manager

Wishbox Studio
04.2012 - 09.2019

Bachelors - Journalism and Mass - Communication

IP University

Masters - Journalism and Mass- Communication

IP University

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