Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Languages
Timeline
Generic

Isha Rana

Chandigarh

Summary

With over 6 years of experience, including 3 as a marketing automation specialist, I excel at driving high-impact campaigns with tools like Marketo and Power BI. Skilled in automation, data analysis, and lead management, I deliver targeted customer acquisition and engagement with measurable results.

Known for building strong client relationships, I gather and present requirements effectively, earning frequent kudos for my work. A strategic and results-driven professional, I align marketing initiatives with business goals, using data-driven insights to maximize growth and ROI. My efficiency and problem-solving consistently propel business success.

Overview

6
6
years of professional experience

Work History

Marketing Automation Specialist

Grazitti Interactive
Panchkula
10.2021 - Current
  • Developed and implemented marketing automation strategies to enhance customer engagement.
  • Analyzed customer data to identify trends and guide targeted campaign development.
  • Designed, tested, and launched automated email campaigns using Marketo and Salesforce Marketing Cloud.
  • Created and optimized landing pages tailored to each campaign's objectives.
  • Defined segmentation rules to deliver tailored messaging to specific customer groups.
  • Monitored website traffic metrics to assess and improve campaign performance.
  • Collaborated with design teams to create visually compelling, brand-aligned emails.
  • Enhanced user experience by testing variations in subject lines, copy, and images in emails.
  • Conducted A/B testing to evaluate content effectiveness and optimize campaign results.
  • Analyzed data on email open rates and click-throughs to refine strategy.
  • Built lead scoring models to streamline lead qualification based on user behavior.
  • Integrated marketing automation tools with CRM systems, including Salesforce.
  • Leveraged analytics platforms like Google Analytics or Adobe Analytics for campaign tracking.
  • Configured automated workflows triggered by customer interactions to drive engagement.
  • Generated weekly performance reports with key metrics and insights.
  • Trained internal teams on best practices for marketing automation tools and techniques.
  • Advised senior management on process improvements and new marketing automation opportunities.
  • Developed multi-channel marketing automation strategies for long-term customer engagement.
  • Tracked and streamlined product development progress, resolving production and workflow issues.
  • Translated raw data into insights and made actionable recommendations.
  • Aligned marketing strategies and objectives with data-driven insights.
  • Proposed new service and product strategies based on marketing data analysis.

Agency Manager

Niva Bupa Health Insurance
Chandigarh
09.2020 - 07.2021
  • Prepared monthly performance reports for senior management on sales, customer service, and key metrics.
  • Led a team of 15, providing training, feedback, and strategic direction.
  • Created and executed marketing plans to drive revenue growth for new products.
  • Built and maintained strong customer relationships through regular follow-ups.
  • Managed client accounts, ensuring accurate billing and timely payment collection.
  • Organized promotional events like trade shows and seminars to boost brand visibility.
  • Implemented systems to track sales activity, lead generation, and conversion rates.
  • Recruited and trained qualified personnel, enhancing agency capabilities.
  • Developed customer retention strategies to improve satisfaction and market share.
  • Established and sustained strategic client and business partner relationships.

Agency Manager

HDFC ERGO
Chandigarh
09.2018 - 08.2020
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
  • Implemented campaigns and promotions to help with developing goods and services.
  • Implemented successful business strategies to increase revenue and target new markets.
  • Formed and sustained strategic relationships with clients.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.

Education

MBA - Banking And Financial Engineering And Marketing

Chandigarh University
Chandigarh
06-2018

Bachelor of Arts - English Literature And Economics

The IIS University
Jaipur
06-2016

Skills

  • Program Development: Email, Events, Webinars, Nurtures
  • Email Campaigns: Marketo, Salesforce
  • Webinars: ON24, Zoom
  • Email Testing: Email on Acid, Litmus
  • Email Creation: Stensul, Knak, Stripo, Marketo
  • Project Management: Trello, Jira, Asana
  • Client coordination
  • Lead Generation
  • Landing Page Creation: Marketo, Splash, and Contentful
  • Video Marketing: Wistia, Vidyard
  • Presentation skills
  • Marketing Strategy
  • Time management
  • Multitasking
  • Campaign Development

Affiliations

  • Explore new places
  • Art and crafting

Accomplishments

  • Star Performer of the Month, June 2024, (Grazitti Interactive)
  • Quarterly Spot Award winner (Niva Bupa)

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Marketing Automation Specialist

Grazitti Interactive
10.2021 - Current

Agency Manager

Niva Bupa Health Insurance
09.2020 - 07.2021

Agency Manager

HDFC ERGO
09.2018 - 08.2020

MBA - Banking And Financial Engineering And Marketing

Chandigarh University

Bachelor of Arts - English Literature And Economics

The IIS University

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Isha Rana