Isha Savardekar
Mumbai
Summary
Social media and content professional with 6+ years of experience turning stories into impact. At Humans of Bombay, I led content for top brands like WhatsApp, Dove, and Ola, crafting narratives that connected with millions. I specialize in building brand voices, creating engaging content across platforms, and using storytelling to spark real conversations. Now, I’m looking to bring that skill to a purpose-driven team and help create content that makes a difference.
Overview
6
6
years of professional experience
Work History
Lead Writer - Brands & YouTube
Humans of Bombay
Mumbai
07.2023 - 12.2024
- Spearheaded content creation for podcasts and short films on Humans of Bombay's YouTube channel.
- Developed, wrote, and edited compelling branded content for top-tier brands, ensuring alignment with campaign goals, and audience appeal.
- Collaborated with the CEO and cross-functional teams on business decisions and content strategies.
- Led a team of writers, providing creative direction, and maintaining editorial standards for branded content.
- Innovated storytelling formats and leveraged data-driven insights to optimize engagement and brand visibility across platforms.
- Collaborated with internal teams such as marketing, design, product and sales to develop compelling stories for various campaigns.
- Developed and maintained an editorial calendar to track content publication.
Sr. Writer & Strategist (Branded Content)
Humans of Bombay
Mumbai
07.2022 - 07.2023
- Conceptualized and crafted impactful content and copy for leading brands such as HUL, Ola Electric, Dove, L'Oreal, and WhatsApp.
- Co-authored a coffee table book for Ola Electric, highlighting the stories of their female workforce.
- Curated and developed content for podcasts and short films, ensuring alignment with brand narratives and audience engagement.
- Interviewed subject matter experts to gather insights for feature stories and articles.
- Assisted clients in developing their brand voice by creating compelling copy for promotional materials.
Founder & Content Head
The Thinking Cloud
10.2020 - 06.2022
- Conceptualized creative content for clients' websites, blogs, social media and ads.
- Worked with brands like UltraTech Cement, Adani Ports, Pepper Content and more.
- Managed multiple social media accounts across various platforms.
- Created engaging content, including text, images, and videos.
- Developed social media strategies to increase brand awareness and engagement.
- Coordinated multi-platform campaigns for product launches or special promotions.
- Implemented targeted advertising campaigns to reach specific audience.
Content Writer
Prosperitees Training Systems
08.2018 - 09.2020
- Created engaging content for websites, emails, blogs, social media posts, and brochures to support marketing and communication efforts.
- Developed SEO-optimized content to enhance the company's digital marketing strategy and drive organic traffic.
- Assisted motivational speakers by crafting training notes and refining presentation materials.
- Contributed to marketing proposals, ensuring alignment with the company's messaging and goals.
- Collaborated with the digital marketing team to support overall content marketing initiatives.
Education
PGDM - Marketing Management
NMIMS GASCE
04.2023
Bachelor of Science -
Mumbai University
04.2018
Skills
- Content & Copy Writing
- Social Media Strategy
- Creative Writing
- Brand voice development
- Editing
- Scriptwriting
- Editorial management
- Campaign development
Accomplishments
- Wrote, proofread, and edited a coffee table book for Ola Electric.
- Co-wrote a self-help book. 'Say Yes To Life!'
Timeline
Lead Writer - Brands & YouTube
Humans of Bombay
07.2023 - 12.2024
Sr. Writer & Strategist (Branded Content)
Humans of Bombay
07.2022 - 07.2023
Founder & Content Head
The Thinking Cloud
10.2020 - 06.2022
Content Writer
Prosperitees Training Systems
08.2018 - 09.2020
PGDM - Marketing Management
NMIMS GASCE
Bachelor of Science -
Mumbai University
Similar Profiles
Harrison kahnHarrison kahn
Intern at Humans of San QuentinIntern at Humans of San Quentin
Jessica AmmarJessica Ammar
Sonothérapeute at Village Empowering Humans SASonothérapeute at Village Empowering Humans SA
Gabby AsherGabby Asher
Community Ambassador/ Administrative Assistant at Exceptional HumansCommunity Ambassador/ Administrative Assistant at Exceptional Humans
Winslow KasparWinslow Kaspar
Assistant Vice President at JP MorganAssistant Vice President at JP Morgan
Sarita Gulab YadavSarita Gulab Yadav
Business Process Lead at Tata Consultancy ServicesBusiness Process Lead at Tata Consultancy Services