ISHA SINGH
Retail Merchandiser - Infant & Womenswear
Gurugram,INDIA
Summary
Bachelor of Fashion Technology graduate presently working as Retail Merchandiser at an e-commerce start up. Focused on creating value product for customer and maximizing sales drive through optimized merchandising . Looking to apply 4 years of merchandising experience at the organization by making sure to timely plan and execute season buying and merchandising activities helping the organization in serving the customer with quality products and generating revenue .
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Retail Merchandiser-Infant & Maternity Wear
Mylo-Pregnancy & Parenting App
Gurugram , Haryana
2021.10 - Current
- Support and implement sourcing (products / capacity / price level) strategy.
- Develop samples based on the requirement from marketing team & ensuring it is developed with right pricing & on time.
- Execute sourcing plans right from product development to getting product live on online platform,
- Analyze sales data - basis product detail page clicks , sale of product and return rate across app , website and third party platform
- Propose new product pricing strategy basis competitive and value based pricing
- Communicate across content , marketing , warehouse , IT and accounts team for successful launch of products and consistent sale performance .
- Identifying and onboarding new suppliers in compliance with merchandising activities
- Follow up with vendors on product quality and production status .
- Issue Purchase Orders to vendors .
- Assist in sample inspection and give approval decisions .
- Maintaining accurate product development records in form of files and sample cataloging.
Buyer-Womenswear-Ethnic and Kids Girls
Vishal Mega Mart
Gurugram , Haryana
2019.09 - 2021.09
- Develop and present new season range buy plan to higher management for Womenswear ‑Ethnic & Kids Girls category .
- Execute product range and buy plan for the season .
- Plan pricing for new season products , taking into consideration factors such as silhouette , fabric , aesthetics and previous season's sales data .
- Develop Price‑Product architecture at end of each season for analyzing saleable and non‑saleable factors for each price point.
- Work closely with vendors to optimize product quality and price .
- Issue Purchase Orders to vendors.
- Follow up with vendors on production status to achieve monthly OTB (Open to Buy) targets.
- Review product sales data on weekly basis and plan future orders basis performance of on‑floor styles.
- Remove poor performing styles from future buys.
- Analyse and maintain stock levels on MC‑MRP level.
- Follow current trends and customer preferences regularly.
- Conduct biweekly benchmarking and competitive brand market research.
Production Merchandiser-Womenswear
Kwun Tong Apparels, Must Garments Corp Ltd
Narayanganj , Bangladesh
2017.07 - 2019.04
- Collaboratively plan with Merchandising Manager for new season order sampling and production.
- Update and consolidate season order recap on weekly basis.
- Sample development and submission to Buyer and follow up.
- Co-ordinate with teams across factory for succeeding season order costing.
- Communication with local vendors for prints and embroidery development and cost.
- Cross check bulk fabric booking form as per approved FIT sample consumption.
- Collaborate with Store team for pre-production activity on material in house.
- Co-ordinate with Technical Manager for size set development followed up by inline bulk initial lot production.
- Develop and issue bulk fabric Cut Control Report to Cutting Department.
- Check and approve bulk marker consumption in order for Cutting Department to initiate bulk cutting.
- Consolidate and maintain bulk fabric consumption record for future reference.
- Coordinate with inventory executive and maintain balance raw material stock records.
- Handling quality issues for sample and production.
Intern
Matrix Clothing Pvt Ltd
Gurugram , India
2017.01 - 2017.03
- Graduation Project - Streamline Sample Development Process through eradication of bottlenecks by implementation of 5-S tools.
Intern
Silver Spark Apparel Limited
Gauribidanur , India
2016.05 - 2016.07
- Established Line Balancing in Production Line of Jacket through Root Cause Analysis of Bottlenecks and Implementation of solutions.
Intern
Arvind Limited
Ahmedabad , India
2015.07 - 2015.07
- Step wise observation and documentation of fabric production process in mill from fibre stage to fabric manufacturing.
Education
Bachelor Of Fashion Technology - Fashion Technology
National Institute of Fashion Technology
Patna,Bihar 2013.07 - 2017.05
Intermediate - Science
Wendy Academy High School
Kanpur,U.P 2012.04 - 2013.03
High School -
Wendy Academy High School
Kanpur,U.P 2011.04 - 2012.03
Skills
SAP
Timeline
Retail Merchandiser-Infant & Maternity Wear
Mylo-Pregnancy & Parenting App
2021.10 - Current
Buyer-Womenswear-Ethnic and Kids Girls
Vishal Mega Mart
2019.09 - 2021.09
Production Merchandiser-Womenswear
Kwun Tong Apparels, Must Garments Corp Ltd
2017.07 - 2019.04
Intern
Matrix Clothing Pvt Ltd
2017.01 - 2017.03
Intern
Silver Spark Apparel Limited
2016.05 - 2016.07
Intern
Arvind Limited
2015.07 - 2015.07
Bachelor Of Fashion Technology - Fashion Technology
National Institute of Fashion Technology
2013.07 - 2017.05
Intermediate - Science
Wendy Academy High School
2012.04 - 2013.03
High School -
Wendy Academy High School
2011.04 - 2012.03