Ishaan Daga
Bengaluru
Summary
Innovative brand manager specializing in strategic marketing and consumer engagement. Known for developing successful growth strategies and executing comprehensive campaigns that resonate with target audiences and drive brand loyalty.
Overview
2
2
years of professional experience
Work History
Brand Manager
McDonald's India
Mumbai
05.2024 - 08.2025
- Owned category marketing for Breakfast and Beverages, including the Coca-Cola portfolio, across West & South India—focusing on frequency, trial, and menu relevance by daypart.
- Strengthened Breakfast as a strategic growth daypart by aligning Indian taste preferences with McDonald’s global brand cues.
- Worked on category growth strategy by combining consumer insights, sales data, and on-ground realities to shape campaigns, bundles, pricing logic, and in-store visibility.
- Planned and executed national and regional marketing initiatives across ATL, BTL, digital, and in-store touchpoints, ensuring consistency from strategy to restaurant-level execution.
- Led large-scale on-ground activations and sampling programs across malls, high-street stores, and key urban markets to drive awareness and trial for priority menu items.
- Drove Gen Z and youth-focused engagement ideas, inspired by global McDonald’s platforms (collectibles, gamification, limited-time hooks), adapted for Indian market behavior.
- Managed Coca-Cola partnership initiatives, developing co-branded promotions and beverage-led innovations to enhance beverage attachment and mix.
- Collaborated closely with Menu Strategy, Operations, Supply Chain, Finance, and Agency partners to ensure feasibility, speed-to-market, and strong execution across restaurants.
- Tracked post-campaign performance to refine programs and create recommendations for future launches.
Sales and Market Research Intern
AkzoNobel India Pvt. Ltd. (Dulux Paints)
Kolkata
04.2023 - 06.2023
- Conducted primary and secondary market research to map customer segments, competitive landscape, and category trends in the decorative paints market.
- Analyzed sales and market data to identify demand patterns and performance gaps, enabling targeted strategies for improving sales effectiveness and market penetration.
- Designed and executed market research tools including surveys and dealer interactions, capturing on-ground insights to inform strategic decisions.
- Worked closely with the sales team on field visits, assisting in dealer engagement, prospect identification, and brand promotion activities.
- Assessed competitor strategies and offerings, highlighting risks and opportunities and contributing inputs toward refined marketing approaches.
- Prepared insight reports and presentations that summarized findings and recommendations for internal stakeholders, enhancing decision-making processes.
Education
MBA - Marketing
NMIMS , Navi Mumbai
Mumbai03-2024
Bachelor of Commerce - Marketing
Jain College, Vasavi Road
Bangalore09-2021
High School Diploma -
Christ Junior College
Bangalore,India03-2018
Skills
- Brand strategy and market analysis
- Campaign management
- Consumer insights and partnership development
- Sales forecasting
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Kannada
Intermediate (B1)
B1
Marwari
Native
Native
Affiliations
Volunteer - Karuna the Compassion - Delhi (2023)
Timeline
Brand Manager
McDonald's India
05.2024 - 08.2025
Sales and Market Research Intern
AkzoNobel India Pvt. Ltd. (Dulux Paints)
04.2023 - 06.2023
MBA - Marketing
NMIMS , Navi Mumbai
Bachelor of Commerce - Marketing
Jain College, Vasavi Road
High School Diploma -
Christ Junior College