Ishaan Loomba

❖ Multi-DSP Expertise and Campaign Execution: Proficient in DV360, Amazon DSP, The Trade Desk, Xandr, and Google Ads. Planned and executed over 500 programmatic campaigns across performance and branding objectives, including CPM, CPA, PPC, app installs, deposits, and e-commerce, contributing to more than $5 million in total trading volume.

❖ Campaign Management & Full-Funnel Strategy: Managed, optimized, and reported on multiple campaigns simultaneously across industries, with expertise in full-funnel campaign structures that covered awareness, consideration, and conversion touchpoints.

❖ High-Profile Account Ownership: Led campaign strategy and execution for premium clients such as Bajaj Finserv, Razorpay, Vivo, Voltas, Tanishq, World Gold Council, McCain, LG, Mastercard, BMW, Kohler, Jaguar, Samsung, Kingfisher, Toyota, Parle, Jameson, and more, maintaining a 95%+ client satisfaction rate through performance excellence and consultative support.

❖ Bid & Targeting Strategy Development: Skilled in crafting and implementing bid strategies, including manual bidding, tCPA, and tROAS, and building high-performing audience segmentation through behavioral, contextual, demographic, and lookalike modeling.

❖ Analytics, Attribution, and Reporting: Strong data interpretation skills with experience in identifying trends, optimizing live campaigns, and delivering insights using Google Analytics, CM360, and Looker Studio. Applied multi-touch attribution and A/B testing frameworks to improve ROAS and conversion rates.

❖ Inventory, Brand Safety, and Mobile App Expertise: Handled both open auction and PMP deals, ensuring brand safety through tools like IAS and DoubleVerify (DV). Specialized in mobile-first and in-app campaigns, leveraging AppsFlyer for attribution, user acquisition, and re-engagement across app-focused verticals.

❖ Multi-Format & Creative Strategy: Delivered high-performing campaigns across display, video, native, CTV, and mobile-first formats, using interactive creatives (GIFs, app-first, social boosts), and dynamic targeting like hyperlocal, device-level, and contextual layering to maximize engagement and precision.

• Client Acquisition & Management: Closed key clients directly and via leading agencies like Havas, BlueFocus, and GroupM. Led end-to-end strategy, execution, and optimization of campaigns targeting global markets, with a strong focus on mobile-first, performance-driven outcomes. Key clients included Hyatt Global, Realme, Vivo, Ecovacs, NetEase, MG Motors, TCL, and more.
• Media Planning: Created comprehensive media plans for clients, offering industry benchmarks and performance expectations, and advising on the most effective solutions.
• Client retention: Strong skills in maintaining client relationships, and achieving high retention rates.
• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Issue Resolution: Successfully resolved escalated issues, preventing potential loss of valuable clients, while maintaining positive relationships with all parties involved.
• Campaign Execution and Optimization: Executed end-to-end programmatic campaigns across multiple DSPs, continuously optimizing for CPA, ROAS, CTR, and VTR.