Ishan Guru

• Category Launch Strategy - 5-Year P&L Submission, AOP development & Signing off from Leadership for Targets & Budgets and positioning strategy on Jiomart for long term.
• Brands Launch & GMS Opportunity - Onboarding Indian brands like Fabindia, Nalli's, Pothy's etc. to create one-stop Make-In-India crafts Store.
• Acquisition - Building Strong sales across India to Onboard 15k+ Niche Category Sellers in 3 Years followed by Account Management set-up for Scaling.
• D2C Brand Building & Expansion - Developing various stakeholder's to create D2C Factory (1k+ Handicraft brands in 2 years) for Indian handicraft space Domestically & Internationally powered by GI Tagging.
• Product Management - Niche Category (handloom & handicrafts) presents different challenges and building vendor centric solutions for smooth selling experience with Product team.
• Marketing - Working with Marketing team to design Niche Category Store Layout & display properties along with annual marketing event calender & budgets.
• PR Connects - Providing Stories to promote through marketing channels and generate buzz for Jiomart efforts to enable core Indian crafts on Handloom & I-Day.
• Global Sales - Identifying opportunity to launch Indian crafts internationally & building selection and expecting 50% GMS from off-shore sales by 2025.
• Government Tie-ups - Initiating, discussing & closure to launch Government emporiums & boards to deliver 100k+ SKUs Indian Handloom & Handicrafts selection on Jiomart. (hantex-Kairali from Kerala, Tantuja & Khadi board from WB etc.)

· Spearheading $45Mn Portfolio includes Collectibles & Antiques, Automotive Spare Parts, Sporting Goods & Toys Categories.

· EBay India Strategic Initiative - 275% GMV Growth Registered in Automotive Spare parts in 3 Years by Driving supply in Right to Win Subcategories & Launching Advanced Cataloging Options for eBay Sellers.

· Collectibles & Antiques Authentication – Launched Vintage Advertising Sign Board Auction Program which increased financial performance by 20 basis points YoY & $2Mn GMV growth in 2020 alone.

· Make in India Initiative – Focusing on “Make In India Products” Strategy onboard Sporting Goods & Toys to target $300mn Opportunity available on global E-commerce markets.

· External Partnerships - Leading Webinterpret / GEO Expansion for eBay India business, translated 5Mn listings on EU platforms and clocking 300% YoY business growth.

· Trade Association Tie-ups - Represented eBay India in ACMA (Automechanika) New Delhi Edition World largest Automotive Spare parts show & struck strategic tie-ups C-Level executives with India's leading Automotive Manufacturer like Uno Minda, Lumax, Motherson Sumi & Auto marketplaces like Boodmo, Gomechanic & bikerbuillet.

· Logistics Initiative – Achieved 90% On-time tracking facilitation to buyer’s & Launched various shipping incentive programs to shift seller’s behavior to subscribe express shipping program to achieve maximum buyer satisfaction.

· Government Relations - Co-creating complete trainings/modules of Cross border trade via e-commerce for MSMEs.

· Cross-organizational collaboration – marketing, customer service, product, payments & risks in conceptualizing, planning & executing campaigns.

· Developed and implemented Category AOP to achieve long terms Goals of Supply Mix, Seller Acquisitions & Development of Joint Business Plans (JBP) with Sellers to achieve Sales Targets.

· Overachieved 2020 Category Targets & registered 12% growth despite 3-months business operation suspended nationwide.

· 2019 – Category Registered Double digit growth fueled by 37% Growth in Auto Parts Segments.

· Collaborated with IN Analytics Team to identify Supply opportunities & South East Asian teams to understand growth patterns.

· Coordination with Cross-functional teams (Supply Gaps & Seasonal Campaigns) to launch Inventory on Retail Moments (Eid Project 93% Growth QoQ, Halloween 78% YoY Growth).

· Lead Key Strategic Initiatives in Home furnishing categories to grow Living room and Bathroom Segments including brands like Welspun, trident, Raymond’s & India Home furnishing clusters exporters like Bed Linen, curtains, bath & fittings etc.

· Launch of Carpets, Rugs, Carpets Tiles, Runners Handmade or machine made both into international markets and registered $5Mn YoY GMV Growth.

· Furniture Solid, Industrial iron & marble segment build while developing logistics solutions to minimize the damage and in-sync with US category teams.

· Launched Various brands Herbal Brands like Himalaya, VICCO, Kama Ayurveda, Dabur & D2C brands (52 Brands / 22k SKUs) in personal care segment to tap Organic & Ayurveda.

• Digital Ads Selling to eBay Sellers & Brands (Logitech, Dell & Sony, Etc.)
• Executed 65+ CPC/CPM campaigns through Various Online Ad properties like Banners, eBay Mailers, and eBay Newsletters

• B2B Space Selling, E-commerce Websites Solutions, Payment Gateway Integration, Online Paid Promotions Sales, SEO and SEM services selling to MSMEs especially exporters community