Summary
Overview
Work History
Education
Skills
Software
Timeline
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Ishan Anand

Ishan Anand

Omni-Channel Product Leader | Creating Seamless Online Experiences
C-302 Taj Apartments, Gazipur

Summary

Astute product leader with 17+ years of experience developing and managing high-performing online products. Adept at leveraging data-driven insights and user empathy to create intuitive and engaging experiences. Spearheading the development of "Ground Transport," to redefine the Indian travel landscape. Proven track record of exceeding business goals and exceeding user expectations.

Overview

18
18
years of professional experience

Work History

Associate Director - Online Products

MakeMyTrip
01.2023 - Current

Spearheaded Product Strategy & Growth for Ground Transportation:

  • Developed & executed product roadmap for online & mobile portfolio, overseeing a 25+ team of PMs, engineers & designers.
  • Spearheaded the Trip Guarantee initiative, achieving a 60% attach rate and effectively mitigating user waitlist worries, leading to improved PnL.
  • Introduced the Free Cancellation product in a collaborative effort with the revenue team, effectively addressing users concerns regarding last-minute cancellations and travel uncertainty. Achieved an impressive 20% attach rate, contributing to a positive PnL.
  • Spearheaded the creation of the 'Confirmed Tickets' feature, ensuring ticket availability for users with waitlisted reservations for the same train and travel dates, making up 8% of total bookings.
  • Led cross-selling initiative between bus & train users, enhancing profitability.
  • Partnered with AdTech to increase revenue without sacrificing user experience.
  • Established & monitored KPIs, driving continuous product improvement.
  • Mentored junior PMs, fostering team growth & improving performance.

Senior Manager - Online Products

Goibibo & MakeMyTrip
09.2020 - 01.2023
  • Directed the product strategy and development of online and mobile solutions for the trains division.
  • Managed a team of 8+ product managers, developers, and designers, ensuring successful project delivery and alignment with company goals.
  • Led the development and launch of SEO-focused landing pages, leveraging keyword trends to drive a 400% increase in organic shopper growth.
  • Developed a user-centric feature that empowers travellers to find alternate routes, increasing transactions by 6% and enhancing user satisfaction.
  • Enhanced app visitor conversions by a remarkable 30%.
  • Collaborated with marketing team and lead the App Install charter using ASO & download persuasions.
  • Developed and maintained relationships with key stakeholders and collaborated with partners to expand service offerings.

Senior Manager - Post Sales Products

Goibibo & MakeMyTrip
07.2019 - 09.2020
  • Led the development of "MyDesk", a multi-functional CRM, bifurcating it into Ticket and Workflow Management Systems to reduce AHT, improve user experience, and optimize operational costs.
  • Conceived and launched "My Service Request" during the pandemic, streamlining communication, reducing repeat calls, and easing customer anxiety.
  • Pioneered user journey mapping across channels to pinpoint areas for improvement and enhance user experience.
  • Spearheaded the integration of Nexidia Speech Analytics, enabling the tracking of agent performance and customer sentiment to drive impactful decisions.

Senior Manger - Analytics

Goibibo
04.2018 - 07.2019
  • Led a team of analysts, bridging the gap between revenue, category, and product teams, to ensure successful research and analytics projects, driving incremental revenue.
  • Developed and implemented a strategic roadmap for analytics capabilities, fostering collaboration and driving business outcomes.
  • Leveraged data mining and quantitative analysis to create supply segmentation schemes, analyze performance, and inform business decisions.
  • Spearheaded opportunity, competitive, and growth analyses, translating insights into actionable strategies for increased revenue.
  • Automated MIS reporting with SAS, improving efficiency and enabling data-driven decision making across all key functions.

Manager Analytics

Goibibo
04.2017 - 04.2018
  • Examine large customer data sets using advanced analytic methods to develop custom models and algorithms.
  • Delivering actionable data insights to Revenue, Category & Supply Teams and Senior Leadership.
  • Develop automated dashboards and reports to various business owners to provide actionable insights (daily, weekly and monthly).

Zonal Manager

Goibibo
04.2016 - 03.2017
  • Lead a team of 12 Business Development Mangers in NCR, Haryana, Uttarakhand and parts of UP who responsible for managing relation with 1400 Active Sellers.
  • Improved margins by approx. 20% within a span of 8 months.
  • Effectuated a growth of 26% in seller onboarding.
  • Designed and executed an awareness campaign amongst sellers on extranet (in house product) which would help them in yield enhancement.

Lead Implementation / Sr. Business Analyst

Xerox Services Business Limited
12.2008 - 03.2016
  • Manage the development and launch of product, including defining product roadmap, feature prioritization, and project management.
  • Collected client requirements, directed testing and conducted continuous evaluations to make proactive adjustments in product development.
  • Developed product documentation to communicate and align key components of products to internal teams.
  • Managed benchmarks, product demonstrations and testimonials for performance evaluation.
  • Managing project scope and change control and escalating issues where necessary.
  • Liaised with clients to develop deep understanding of business needs.

Functional System Analyst

Aon Hewitt
10.2006 - 11.2008
  • Documented procedures, business processes and requirements and shared information with appropriate stakeholders.
  • System customization & configuration - Created system specifications, configuration & customization documents based on client requirements & specifications.
  • Test Planning & assisting Test Execution - Involved preparing testing strategy and test consideration document for Web testing, Batch Job testing, Integration testing, Regression testing.

Education

B.Tech - Information Technology

Galgotia College Of Engineering & Technology
Greater Noida
07.2002 - 2006.06

Skills

    Product development & management

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Software

Google Analytics

Adobe Omniture

Microsoft Power BI

JIRA

Amazon Redshift

SQL

Timeline

Associate Director - Online Products

MakeMyTrip
01.2023 - Current

Senior Manager - Online Products

Goibibo & MakeMyTrip
09.2020 - 01.2023

Senior Manager - Post Sales Products

Goibibo & MakeMyTrip
07.2019 - 09.2020

Senior Manger - Analytics

Goibibo
04.2018 - 07.2019

Manager Analytics

Goibibo
04.2017 - 04.2018

Zonal Manager

Goibibo
04.2016 - 03.2017

Lead Implementation / Sr. Business Analyst

Xerox Services Business Limited
12.2008 - 03.2016

Functional System Analyst

Aon Hewitt
10.2006 - 11.2008

B.Tech - Information Technology

Galgotia College Of Engineering & Technology
07.2002 - 2006.06
Ishan AnandOmni-Channel Product Leader | Creating Seamless Online Experiences