ISHAN GOEL

As CMO, I have consistently driven strategic initiatives that contributed significantly to the company's growth:

• Content Strategy Leadership: Increased social media following by 40M, with platforms like YouTube (21M), Facebook (10M), and Instagram (3M).
• Profitability Boost: Implemented strategies that improved direct marketing efficiency by 35%, increasing brand presence and driving direct sales.
• Record-Breaking Leadership: Led a team to achieve 9 Guinness World Records, setting benchmarks in the industry.
• Award Recognition: Honored with the Annual Chairman Award and Corona Warrior Award for leadership and innovation.
• Media & Guest Relations: Secured consistent media coverage in top-tier outlets and orchestrated participation of 75+ high-profile guests for the 'Bada Bharat Show.'
• Online Course Development: Managed the creation of 100+ educational courses in collaboration with subject matter experts.
• Strategic Content Marketing: Developed content for targeted sales funnels, boosting conversion rates and customer engagement.
• Organic Growth & Lead Generation: Directed organic campaigns, generating 100K+ monthly leads.
• Communication Ecosystem Oversight: Managed end-to-end content creation and distribution across multiple channels.

I'm now focused on scaling these efforts further to drive even higher growth and brand recognition.

Content Strategy & Execution Expert

• Spearheaded end-to-end execution of content strategies for top brands: Speaking Tree (Times of India), Makaan.com, Oyo Rooms, Urban Clap, Nikon India, Make My Trip, Just Dial – from ideation to shoot, editing, and final delivery.
• Led impactful campaigns, including films for the Ministry of Women & Child Empowerment and a joint initiative between the Indian & Australian Governments
• Directed and delivered the ‘India Is’ Campaign introduction video featuring Dr. Shashi Tharoor.