ISHANNI JOARDAR

• Recent work was on the pioneering format of 100 episodes digital first fiction shows (soon to be released) : did 3 shows Prem Avenue, Debi Niye Kando Hebbi and Bipottarini Trust designed in a new format with innovative storytelling spread across diverse genres.
• Worked on 10 daily soaps that sought to break conventional norms like Indrani (a love story between a 40 plus careerist single mother with a very young doctor), Ram Krishnaa (a pious young man belonging to a family of priests changing the life of a spoilt rich girl), Pherari Mon (an action drama between the best student of the college and the college bully), Sohaag Chand (dealing with the social tabboo of body shaming of a plus size girl), and more.
• Created a robust pipeline for the digital first 100 episodes finite shows based on unconventional themes.
• Strategizing on air programming including OAP and FPC management.
• Managing programming costs as per AOP and ensuring profitable EBITDA.
• Building team capability, ensuring productivity and utilisation.
• Expanded the fiction ecosystem by introducing film and OTT makers, while building strong relationships with the existing makers in the fraternity.
• Collaborated on creating branded solutions (active and passive) in fiction shows, key brands were Burger King, Pran Foods and Colgate.
• Analyzed consumer insights and data trends on a weekly basis.

• Created successful original and remake fiction shows which catapulted the channel to the no.3 position in the market.Trend setting shows were Kanyadaan (a multi track realistic drama series), Nyantar (intense father-daughter emotional drama), Agnishikha (women empowerment story) to name some.
• Along with content also led OAP and actively designed launch and sustenance promos.
• Developing the eco-system by introducing new talents in both cast and creative team and introducing new Producers. this strengthened the channel's base.
• Demonstrated consistent hard work and dedication to achieve results and improve operations, since the channel was then a new entrant in the BGEC space.
• Trained and mentored employees to maximise team performance.

• Produced over 15000 hours of content.
• Facilitated brainstorming sessions to generate innovative content ideas, fostering a creative work environment.
• Planning and mounting all shows : fiction / reality / events

Marquee shows were : Big Boss Bangla (season 1 & 2), Jhalak Dikhlaa Jaa Bangla, Bindass Dance (season 1 & 2),Byomkesh (special format detective series)

Differentiated fiction : Maa Durga (mythology), Manasa (mythology), Roopkatha (fantasy), Sree Chaitanya (socio mytho), Dasi (social drama) Aloy Bhubon Bhora (social drama), Jahanaara (social drama).

• Planned and executed content transition of brand change from ETV Bangla to Colors Bangla.
• Monitored trends and developments within the industry to produce relevant and timely content over diverse genres that resonated with the target audience.
• Aligning content strategy to business objectives and driving growth.
• Also had OAP portfolio and as such brainstormed and designed promos and channel ident.
• Supported team members through mentoring and training.
• Guided daily operations based on current and upcoming projects.
• Implemented content governance to ensure consistency in tone, style and quality across all outputs.
• OAP

• As Creative Producer and Partner developed content ideas and pitched the same. Shows produced were : Matribhoomi (Life of a Martyr's widow). Nioti (a sibling relationship drama).
• Worked on story, screenplay and production design.
• Monitored day to day operations maintaining quality and optimizing budgets.
• Mentoring and building new in-house talents at different capacities.
• ffor musical reality show Bengal Music League and Lukochuri (a rom com series).

• Led both fiction and non fiction shows initially as an Individual Contributor, and gradually worked on building a vibrant team as a Group Head.
• Steered Celebrity Management for the channel.
• Developed creative ideas to design stunning visual concepts such as Sa Re Ga Ma Pa Bangla seasons 1 to 7 (between 2006 to 2009), Agnipariksha (a drama series revolving around the lives of three sisters), and Khona (a socio-mytho cum biopic).
• Studied scripts and made revisions to produce highly successful dramas like Khela by Ravi Pjha and Rani Kahini by Indranil Sen.
• Developed the in-house production wing of the channel.
• Orchestrated and executed multiple real-time live show, such as the first Zee Bangla Maha Pujo Live and Sa Re Ga Ma Pa Finales.
• Produced over 15 events for the channel from awards ceremony to musical soirees.

• Developed and executed multiple in-house shows spread across different genres but confined to 5 episodes per story.
• Led the production teams on more than 250 stories working with the best talents in different capacities.
• Popular shows were the real stories based crime show Police Filez and the literature based series Sahityer Sera Somoy.