Ishika Birawat
Bengaluru
Summary
A skilled Media Planner with over 4.5 years of experience in Digital, TV, Radio, and Cinema , complemented by strong business acumen with strategic planning and leadership skills. Committed to constantly adapting new learnings and keeping up with industry changes. Eager to contribute to a dynamic role that offers opportunities for growth and professional development.
Overview
5
5
years of professional experience
Work History
Media Planner & Buyer – Digital
The Media Ant
Bengaluru
01.2021 - Current
- Transitioned internally to Digital Vertical, Leading managed service post success in Radio/TV/Cinema.
- Executed tailored campaigns for 20+ clients across various industries.
- Acquired hands-on expertise with digital tools like GWI, AdClarity, GA4 , DV360 , Meta & Google Ad Managers
- Pitched high-impact properties (Shark Tank, KWK, special contents) to existing clients.
- Directed and mentored a team of 4 in planning, negotiation, and campaign optimization.
- Constantly Acquiring and engaging with New platforms and suggesting them in the plans
- Achieved OND targets of 9 Cr with an 80% client retention rate.
- Secured 10 volume deals with top publishers after hitting 2023 incentive targets with 8/10 publishers.
Media Planner & Buyer - TV/RADIO/CINEMA
The Media Ant
Bengaluru
03.2021 - 08.2023
- Managed 50+ client campaigns across TV, Radio, & Cinema, tailoring to brand goals.
- Maintained 15% margin across most of the campaigns
- Created cost-effective packages specific to events for onboarding notable clients.
- Executed multi-channel campaigns for Big Brands with 2 Cr budgets and overseeing from planning to execution.
- Led a team of 4, trained them in Planning , negotiation and complicated campaign executions.
- Proficient in industry tools like BARC, IRS, RAM.
Radio Sales
Radio Mirchi
Surat
07.2019 - 09.2020
- Constantly managed to meet the monthly Target and also onboarded 3+ NBD every month
- Executed NON-FCT and On-ground Campaigns for several clients
- Closed Maximum Clients in the period of Covid Lockdown by strategically targeting hospital and health sector clients and achieving Best Performer for the Quarter.
Business Development Executive Market Mapping
Dixit Infotech
Mumbai
12.2018 - 05.2019
- Generating leads
- Customer relationship management
- Closures
- Meeting monthly targets.
Education
PGPM - Marketing -
ICFAI Institude ( IBS ) - Mumbai
12.2019
BBA - Marketing -
Navnirman Institute of Management - Surat
12.2016
Skills
- Negotiation Skills
- Strategic Thinking
- Team Managment & Leadership
- Networking and Interpersonal Skills
- Tools Like BARC , IRS , GWI, Adclarity , GA4, Semrush, Meta & Google Ad manager
Timeline
Media Planner & Buyer - TV/RADIO/CINEMA
The Media Ant
03.2021 - 08.2023
Media Planner & Buyer – Digital
The Media Ant
01.2021 - Current
Radio Sales
Radio Mirchi
07.2019 - 09.2020
Business Development Executive Market Mapping
Dixit Infotech
12.2018 - 05.2019
PGPM - Marketing -
ICFAI Institude ( IBS ) - Mumbai
BBA - Marketing -
Navnirman Institute of Management - Surat
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