Summary
Overview
Work History
Education
Skills
Timeline
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ISHIKA BISWAS

Lucknow

Summary

Digital Marketing Specialist with over 3 years of experience in SEO, Google Ads, and content strategy. Skilled in optimizing websites for search engines, managing PPC campaigns, and boosting online visibility. Adept at using tools like SEMrush, Google Analytics, and Meta Ads Manager to drive traffic and conversions.

Overview

4
4
years of professional experience

Work History

Marketing Specialist

Vaani TechLabs Pvt Ltd
01.2023 - 01.2025
  • Strategic and results-driven Marketing Professional with a proven ability to drive growth and visibility.
  • Led the development and execution of comprehensive marketing strategies, resulting in a 20% increase in brand visibility and 15% growth in sales within the first year.
  • Successfully managed multi-channel campaigns across digital, social media, and traditional platforms.
  • Strong focus on customer acquisition and retention, with measurable improvements in engagement and conversion rates.
  • Collaborative leader skilled in aligning marketing initiatives with business goals to maximize ROI.
  • Streamlined communication processes, leading to improved collaboration between departments.

Marketing Specialist

NexaFrost Private Limited
01.2022 - 01.2023
  • Conducted market research to identify trends and consumer insights, informing three new product launches.
  • Oversaw content creation across 5+ platforms, maintaining 100% brand consistency in collaboration with internal and external teams.
  • Led integrated marketing campaigns across digital, social, and traditional channels.
  • Executed strategies that resulted in a 20% increase in brand visibility and 15% growth in sales within one year.
  • Boosted engagement by 25% through targeted messaging and platform-specific content strategies.
  • Increased brand awareness by developing and implementing targeted marketing campaigns.

Marketing Intern

Medius Technologies Pvt. Ltd
01.2021 - 01.2022
  • Assisted in developing and executing targeted campaigns, contributing to a 25% increase in lead generation.
  • Supported SEO initiatives that led to a 30% boost in website traffic and improved search visibility.
  • Assisted in creating written, video, and image content for marketing channels.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.

Education

Bachelor of Technology -

AMBALIKA INSTITUTE OF MANAGEMENT AND TECHNOLOGY
Lucknow
04-2023

Intermediate High School -

INSTITUTE OF HIGHER SECONDARY EDUCATION
Odisha
03-2019

High School -

ST.MARY’S SCHOOL
Odisha
03-2017

Skills

  • Digital Marketing: SEO, SEM , Google Ads, Meta Ads, PPC, Content Marketing, Email Marketing, Social Media Marketing, A/B Testing, CRO ,WordPress Customization, Elementor

Timeline

Marketing Specialist

Vaani TechLabs Pvt Ltd
01.2023 - 01.2025

Marketing Specialist

NexaFrost Private Limited
01.2022 - 01.2023

Marketing Intern

Medius Technologies Pvt. Ltd
01.2021 - 01.2022

Bachelor of Technology -

AMBALIKA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Intermediate High School -

INSTITUTE OF HIGHER SECONDARY EDUCATION

High School -

ST.MARY’S SCHOOL

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