Ishika Chopra
Kanpur
Summary
Offering solid understanding of marketing fundamentals and genuine interest in industry, with strong desire to learn and grow. Contributes ability to quickly grasp new concepts and apply them effectively, focusing on digital marketing and social media strategies. Ready to use and develop skills in communication and creativity in Marketing Intern role.
Overview
3
3
years of professional experience
2
2
Certifications
Work History
Volunteer
Ek Nayee Raah Foundation
01.2025 - 03.2025
- Volunteered as a teacher with an NGO, enhancing communication, presentation, and audience engagement skills while contributing to community impact.
- Participated in a business simulation, applying strategic thinking and decision-making to understand real-world business and market dynamics.
Intern
Cummins Technologies Pvt. Ltd
03.2023 - 06.2023
- Drove data integrity and compliance initiatives by auditing and reconciling IT asset records in SAP with the Fixed Asset Register, achieving 100% accuracy and traceability across 5+ locations.
- Partnered with cross-functional stakeholders to validate asset lifecycle status and improve inter-departmental coordination, resulting in a 30% increase in audit readiness.
- Optimized reporting workflows by resolving data discrepancies and securing stakeholder approvals, enabling the PFR team to enhance asset visibility, streamline reporting processes, and improve operational efficiency by 25%.
Intern
NIF Pvt Ltd(RSPL)
09.2021 - 10.2021
- Generated performance-driven marketing insights by conducting comprehensive financial ratio analysis across business units, directly improving marketing budget allocation efficiency by 20%.
- Evaluated liquidity and operational efficiency using current, quick, and cash ratios to support data-backed decision-making, driving a 10% increase in cross-departmental resource utilization.
- Interpreted profitability and return metrics (GPM, OPM, NPM, ROE, ROA) to identify performance trends, optimize asset deployment, and uncover 3+ high-impact opportunities for marketing cost optimization.
Education
MBA -
IIM Jammu
Jammu, India 04.2001 -
Bachelor of Commerce Honors -
MIT WPU
Pune, India 04.2001 -
Skills
Market Research
Content Marketing
Data Analysis
Client Engagement
Additional Information
Coordinator- Industry Interaction Cell, IIM Jammu
- Facilitated domain-specific workshops to bridge gaps between academia and industry, engaging 200+ participants and strengthening the institute’s industry brand presence.
- Planned, curated, and executed 10+ weekly guest sessions featuring industry leaders, enhancing studentindustry engagement by 35% and promoting thought leadership initiatives.
- Organized and managed a large-scale HR Conclave with 45+ CHROs, driving brand visibility, fostering strategic partnerships, and generating high-impact discussions on emerging industry trends.
Certification
Foundations of Digital Marketing and E-Commerce
Timeline
Volunteer
Ek Nayee Raah Foundation
01.2025 - 03.2025
Intern
Cummins Technologies Pvt. Ltd
03.2023 - 06.2023
Intern
NIF Pvt Ltd(RSPL)
09.2021 - 10.2021
MBA -
IIM Jammu
04.2001 -
Bachelor of Commerce Honors -
MIT WPU
04.2001 -