Ishika Sharma

• Procured and managed inventories to support customer backlog and forecast.
• Improved demand forecast for multiple distribution channels based on previous sales and consumption.
• Develop Demand plans of high forecast accuracy (FCA) and low forecast bias
• Develop and prepare demand forecasts at multiple levels for Special channel-MT,Ecom,CSD/CPC and D2C
• Review historical sales trends,and plan accordingly
• Review slow &obsolete inventory and plan for liquidation and suggest inter-warehouse transfer to minimise stock write off
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Ø - Ensure each account is activated as per the contract commitments; align the activity calendar with the customers and the Key Account Head & primarily deliver brilliant execution in the beer category to showcase and build our brands

Ø Drive the channel agenda in the Key Accounts channel for the Region

Ø Win with customers by building relationships and translating them into commercial gain for both CIPL and the customer

Ø Achieve plan for the agreed outlet universe, with consistent tracking and evaluation

Ø Leading the training agenda for the luxury customer universe for the region

- CIPL Brand Ambassador engagement

- Bar staff and wait staff training

Ø Responsible for execution of the planned activation calendar in accordance with CIPL goals and objectives

Ø To coordinate through Trade Marketing lead to develop co-branded creatives and menu's

Ø POS placement in outlets, managing visibility – signage, visi-coolers

Ø Working as a Team Leader-NKA Services and handling Walmart (Cash& Carry) and Booker India B2B business for Pan India stores

Ø Ensure Order Tracker is followed. Engage with respective stakeholders for achieving desired service levels. Prepare daily failed indent report & RCA report on weekly basis & conduct concall with the vendor on the RCA report.

Ø Proper tracking of the POs received & ensure delivery as per schedule.

Ø Update changes in the vendor master format for the MRP or pack changes & freshness norms

Ø Coordinate with Depots, Finance, & Sales for delivery to happen as per the vendors requirement

Ø Coordinate with the zonal team to update the changes in the price master list which will help continuity in supplies.

Ø Sanitize the vendor master list Every 3 months.

Ø All the POs are to be serviced proactively, any finance block has to be cleared after coordinating with the zonal team & the vendor.

Ø To be instrumental in achieving the fill rates & ensures stock availability at the stores & the marts and identify opportunities to close potential gaps.

Ø Develop a continuous improvement process which will help in improving the system which will lead to improve the fill rate, sales growth & stock availability in the stores

Ø Develop & deliver on Analytical skills & Quality tools which will help in improving the targets.

Ø Working as Senior Sales Officer and handling Cash and carry modern trade sales for Chandigarh, Punjab , Himachal Pradesh, Haryana and Uttarakhand.

Ø Build business plans with Cash and carry customers including Walmart, Metro, reliance and Future retail

Ø Planning, execution, visibility and category enhancement initiatives.

Ø Handling the team of 20 promoters and merchandisers

Ø Analyze market trends and accordingly develop sales plans to increase brand awareness.

Ø Manage sales pipeline, forecast monthly sales and identify new business opportunities.

Ø Stay current with latest developments in marketplace and competitor activities

Ø Working as Senior ME (Marketing Executive) and handling marketing, channel sales and retail sales at Chandigarh, ZIrakpur , Mohali and some parts of Punjab.

Ø Handling more than 5500 retail (including hotel, restaurant, café, institution accounts) outlets.

Ø Handling SAMT (Stand-alone modern trade) outlets

Ø Handling marketing, taking care of Company assets in the market, executing BTL marketing activities in the market.

Ø Accountable to achieve sales targets and to provide assistance in BTL marketing activities.

Ø Effective stock replenishment and ensuring continuous stock availability for the markets.

Ø Record and maintain the required stock on the sales floor, replenishment of stocks as and when required.

Ø To keep a check on the expenses and to ensure that the sales target is achieved within the specified budget.

Ø Ensuring effectiveness of all the BTL marketing activities including QPS, QPDS, displays, signage, and other visibility and awareness tools.

Ø Ensuring customer service is of high standard and take corrective action if required.

Ø Handling various consumer complaints including manufacturing faults and handling replacements in the market.

Ø Submit daily, weekly and monthly reports to the higher authority covering all aspects of:

Sales Performance

Stock Positions and Concerns

Special Events and Promotions

Staff Movement and Issues

Ø Handling Key Accounts of PepsiCo Beverages in Chandigarh.

Ø Driving volume and sustained growth by tracking Key accounts volumes and adding new Key accounts.

Ø Keeping track of various trade promotions.

Ø Managing and developing team of Merchandisers.

Ø Driving brand execution.

Ø Handling Pepsi IPL accreditations with vendor management & execution at IPL matches.

Ø Maximizing IPL pouring volumes.

Sales and Distribution

Handling channel sales and retail sales and Marketing Activities

Ø Responsible to achieve sales target and to ensure effectiveness of the sales and distribution network.

Ø To ensure all sales and promotions activities are effectively and promptly planned and executed.

Ø To ensure the motivation and efficiency of the team is at the optimum level through continuous support, guidance and target based incentives.

Client Servicing

Ø Mapping client's requirements and ensuring rendering of effective solutions in line with the guidelines specified by the clients.

Ø Identifying improvement areas & implementing measures to maximize customer satisfaction levels.

Ø Ensuring continuous interaction with the customer to make sure that area of concern can be worked upon for improved service levels.

Team Management

Ø Supervising a team of 35 – 40 people, assigning job responsibilities to them and ensuring successful completion of the work assigned to each team member.

Ø Leading, mentoring & monitoring the performance to ensure efficiency in process operations and meeting of individual & group targets.

Ø Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance among Team members.