ISHITA ARORA

Enthusiastic and driven BBA graduate with a specialisation in Marketing and HR, currently pursuing a Certificate Program in Digital Marketing & Analytics from IIM Mumbai. Completed an HR internship at Thomson Press India Ltd., gaining hands-on experience in employee engagement and organisational processes. Passionate about branding, consumer psychology, and digital strategy, with strong foundational knowledge in social media marketing, content creation, and data analytics. Aiming to pursue an MBA in marketing, to build impactful, brand experiences and lead strategic campaigns.

• Fundamentals of digital marketing and e-commerce - Google
• Certificate program in digital marketing and analytics - Indian Institute of Management (IIM) Mumbai | 6 months (2025, ongoing)

Covered: SEO, SEM (Google Ads), social media, and influencer marketing, AI-based content creation, email marketing, web and data analytics (Google Analytics, Tableau, Power BI), marketing automation (HubSpot, Mailchimp), campaign strategy, and ROI analysis

Campus Social Media Campaign – Team Lead | Amity

youth fest |

- Led a team to promote college fest through Instagram and

YouTube collaborations.

- Reached out to student influencers, pitched content ideas,

and coordinated daily postings.

- Tracked engagement metrics and presented a final

performance report.

Head of Events- Dance Society- Ignis | Amity School of

Business | 2022-2023

Led the planning and execution of inter-college dance

events, and competitions

-managed communications, promotions to maximize

participation and engagement