Ishita Bhanushali
Mumbai
Summary
Expert in leveraging consumer psychology insights to develop impactful brand strategies that drive revenue growth.
Successfully built and scaled B2B brand authority frameworks in pharmaceuticals, healthcare, and edtech sectors.
Proven track record in aligning strategy, storytelling, and growth marketing to achieve measurable results.
Overview
2027
2027
years of professional experience
Work History
Marketing Specialist
Tryonix Palship (Global Merchant Exports)
Vadodara
10.2025 - Current
- Led brand transformation initiative for pharmaceutical export firm, aligning positioning with high-end global B2B standards to enhance market perception
- Crafted structured brand narratives to support international market penetration and build trust with diverse audiences
- Executed LinkedIn outreach strategy, expanding partnership network by 25% in one quarter
- Developed technical communication frameworks for APIs and intermediates to enhance credibility with global stakeholders
Marketing Head & Senior Content Writer
FS Business Solutions Group
Vadodara
03.2025 - 10.2025
- Developed high-conversion website and funnel content, increasing organic lead acquisition
- Managed PR and press strategy, positioning the group as a credible authority in medical services
- Led content and communication strategy for Joya Medical Supplies, GC Nursing Service, and FS Business Solution.
- Unified brand identity across multiple healthcare verticals, reducing fragmentation and improving consistency
Content Writer Intern
UpGrad
Vadodara
10.2023 - 04.2024
- Developed, edited and proofread content for webpages and digital marketing campaigns.
- Researched educational trends to create engaging content for diverse audiences.
- Conducted interviews with subject matter experts to gather valuable insights for informative articles.
- Collaborated with teams to develop targeted marketing materials and course descriptions that resonate with audiences.
- Assisted in managing social media accounts by crafting compelling posts.
- Maintained project timelines, ensuring on-time delivery of high-quality written materials.
Strategic Brand Consultant
Freelancer
Mumbai
2021 - 2023
- Designed and executed “soft luxury” brand frameworks, enhancing premium positioning
- Delivered integrated campaigns bridging traditional media and digital channels
- Advised on PR, branding, and digital strategy for clients including consumer brands and cultural platforms
- Analyzed competitor branding to inform strategic recommendations.
Senior Business Development
EduPristine
Mumbai
11.2020 - 05.2021
- AnalyzedConsistently exceeded quarterly revenue targets through high-value client consulting (CFA, FRM, FM, CMA, and CPA programs)
- Advised high-net-worth professionals on global certifications, driving strong revenue outcomes
- Promoted within 6 months for top-tier conversion performance and client management excellence
- Managed client relationships to ensure satisfaction and long-term engagement.
- Analyzed competitor strategies to refine business development approaches.
- Mentored junior staff on best practices in business development and client management.
Business Development Executive
Skyes and Rays Pvt Ldt
Mumbai
10.2019 - 07.2020
- Negotiated contracts with clients for new business development initiatives.
- Analyzed sales data to shape targeted business development strategies.
- Prepared presentations highlighting service offerings and their benefits to engage clients.
- Analyzed competitor activities in order to understand industry trends and dynamics.
- Updated and maintained databases to ensure accurate and current information for business development efforts.
- Maintained updated knowledge through continuing education and advanced training.
Education
MBA - Advertisement And Brand Management
Parul University
Vadodara 05-2026
Associate of Arts - Visual Communication
Asmita Applied Art Academy (AAAA)
Mumbai 05-2023
BBA - Marketing
Kapol Vidhyandhi College
Mumbai 05-2019
High School Diploma -
Oxford Public International School
Mumbai05-2016
Languages
English
Upper Intermediate (B2)
B2
Hindi
Advanced (C1)
C1
Gujarati
Native
Native
Timeline
Marketing Specialist
Tryonix Palship (Global Merchant Exports)
10.2025 - Current
Marketing Head & Senior Content Writer
FS Business Solutions Group
03.2025 - 10.2025
Content Writer Intern
UpGrad
10.2023 - 04.2024
Senior Business Development
EduPristine
11.2020 - 05.2021
Business Development Executive
Skyes and Rays Pvt Ldt
10.2019 - 07.2020
Strategic Brand Consultant
Freelancer
2021 - 2023
MBA - Advertisement And Brand Management
Parul University
Associate of Arts - Visual Communication
Asmita Applied Art Academy (AAAA)
BBA - Marketing
Kapol Vidhyandhi College
High School Diploma -
Oxford Public International School