Ishita Sharma
Summary
Results-driven Project Manager and Marketing Enthusiast with 2 years of experience managing funded projects from concept to execution. Pioneered Foxy’s Derma vertical, increasing user retention by 30% and generating ₹20 lakhs in monthly revenue. Skilled in CRM tools, CMS, content strategy, performance marketing, and rebranding, driving a 16% increase in app installs and boosting customer engagement. I thrive in dynamic, fast-paced environments where challenges fuel meaningful connections.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Project Manager
Ekanek Networks Pvt Ltd
New Delhi
02.2023 - 12.2024
- Pioneered and scaled Foxy's Derma vertical, managing end-to-end project execution and delivering personalized dermatologist-designed routines to users.
- Boosted app open rates by 15% through targeted marketing communications and strategic content planning.
- Established a community of dermatologists for live Q&A sessions, and co-developed 30+ skincare routines, generating ₹20L/month in revenue, and increasing user retention by 30%
- Developed tech stories for Foxy’s Derma vertical, leading to the launch of a live notification feature that increased click-through rates from 0.12% to 0.25%
- Optimized ad spends and performance marketing strategies across channels, reducing customer acquisition cost by 50% (from ₹700 to ₹350)
- Directed a complete app rebranding, achieving a 16% increase in installs by implementing a new name, preview images, & SEO for Android and iOS through strategic A/B testing
- Reduced marketing and operational costs by 7% through strategic quarterly budgeting and resource allocation
- Spearheaded content strategy and CMS operations, ensuring timely, high-impact content delivery to enhance customer engagement.
- Led the launch strategy for Foxy’s new brand, leading market research, social media planning, and scriptwriting to ensure a strong market entry
Marketing & Communications Intern
Ekanek Networks Pvt Ltd
New Delhi
07.2023 - 02.2024
- Executed marketing communications through CRM tools (Push Notifications, SMS, WhatsApp, Email), achieving a 200% increase in CTR from 0.14% to 0.42%
- Led in-app sale campaigns by implementing a 360-degree process and achieving over 240 orders.
- Led a high-impact proposition campaign (Eenie Minis), achieving 2% CTR, 5% conversion rate, and 75+ daily orders
- Conducted SDK research and tested marketing tools (Netcore, MoEngage, and CleverTap).
- Executed content calendars and organized shoots, ensuring cohesive and consistent branding
Event Manager
Nicho Experience
New Delhi
04.2022 - 01.2023
- Negotiated vendor contracts, achieving 10% cost savings
- Led marketing efforts, increasing attendance by 40% and driving brand growth
- Generated 12L+ in sales per event night, driving a 30% increase in overall revenue through strategic event planning and execution
- Managed budgets efficiently, consistently delivering under projected costs.
Merchandising and Design
Li & Fung Pvt Ltd
Gurgaon
06.2022 - 07.2022
- Created 10+ persuasive sales and marketing presentations, engaging clients and suppliers
- Featured an inspiration board, 'Dorm Room Essentials,' on KONNEKT, the official buyer-seller platform
- Managed procurement, order placements, and delivery of samples with 10+ manufacturers
Marketing & Sales Intern
Keventers
Okhla, New Delhi
05.2018 - 06.2018
- Identified and capitalized on sales opportunities improving client retention by 15%
- Conducted in-person store visits to analyze customer behavior, resulting in a 2% increase in sales in that particular store
Education
BBA - Business Administration And Management
O.P Jindal Global University
Sonipat, Haryana08-2023
High School Diploma -
The Shri Ram School Aravali
Gurgaon, Haryana03-2020
Wharton School of Business
Pennsylvania07-2018
Skills
- CRM tools: MoEngage, Clevertap, and Email marketing
- Content management systems (CMS)
- Data analysis : LookerStudio, SQL, Dashboards
- Project management
- Content strategy and copywriting
- Campaign management
- A/B Testing
- Customer segmentation
- Digital marketing
- Client relations
- Social media management
- Go-to-market strategy development
- Google trends
Certification
- Foundations of Digital Marketing and E-commerce by Google
Timeline
Marketing & Communications Intern
Ekanek Networks Pvt Ltd
07.2023 - 02.2024
Project Manager
Ekanek Networks Pvt Ltd
02.2023 - 12.2024
Merchandising and Design
Li & Fung Pvt Ltd
06.2022 - 07.2022
Event Manager
Nicho Experience
04.2022 - 01.2023
Marketing & Sales Intern
Keventers
05.2018 - 06.2018
BBA - Business Administration And Management
O.P Jindal Global University
High School Diploma -
The Shri Ram School Aravali
Wharton School of Business
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