Summary
Overview
Work History
Education
Skills
Timeline
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Ishita Singhal

Bengaluru

Summary

Results-driven Data Analyst with expertise in SQL, Alteryx, Python, and Tableau, specializing in data quality, governance, and stakeholder insights. Proven track record of delivering actionable recommendations and improving data processes through cross-functional collaboration.

Overview

6
6
years of professional experience

Work History

Data Analyst

MasterCard
08.2021 - 08.2024
  • As part of the Data Quality team, performed data diagnostics on MasterCard’s transactional and merchant data using Alteryx and SQL, testing 13+ hypotheses to identify trends and anomalies, and delivered findings and solution recommendations through reports and presentations to stakeholders.
  • Managed and updated data dashboards for data quality and third-party data ingestion and evaluation using Alteryx and Tableau, conducting in-depth analyses to provide stakeholders with actionable insights.
  • Analyzed third-party vendor data to identify opportunities for enhancing MasterCard’s data quality, making informed recommendations on vendor onboarding based on data lift and quality.
  • As part of the Open Banking Data Strategy team, led the creation of a transaction categorization structure for the Australia and Canada expansion, collaborating with stakeholders across time zones and supporting data scientists in building models that improved speed and accuracy.
  • Completed a proof of concept using privacy-enhancing technology to generate synthetic data by customizing Python scripts, identifying code gaps, collaborating with the support team, and evaluating the resulting data for accuracy and privacy preservation, ensuring compliance with EU regulations, including GDPR and DORA.
  • Contributed to data governance by maintaining data dictionaries and data glossaries to ensure consistent data definitions across teams, and mapping data lineage to track data flow from source systems through transformation processes, supporting compliance requirements and enabling stakeholder understanding of data dependencies.

Management Trainee

IndusInd Bank Ltd.
06.2019 - 01.2021
  • Managed 6+ targeted cross-sell and engagement campaigns to strengthen the bank's insurance product portfolio and deepen customer relationships.
  • Generated data insights and developed action plans with Product teams while tracking campaign performance to measure effectiveness.
  • Renewed life insurance propensity model using SAS EG and SAS E-Miner, resulting in substantial premium growth.
  • Conducted market basket and penetration analysis for life insurance products to derive actionable business conclusions.

Summer Internship

CitiXsys Tech Solutions Pvt. Ltd.
05.2018 - 07.2018
  • Analyzed customer flow using Google Analytics, created tracking dashboards, and identified website improvements to increase traffic.
  • Streamlined lead nurturing by revamping email campaigns and scoring processes using Pardot marketing automation.
  • Conducted competitor analysis on content, keywords, and backlinks to develop search ranking enhancement strategies.
  • Recommended website optimizations to improve Google search rankings.

Education

Bachelor of Technology - Chemical Engineering

Indian Institute of Technology, Roorkee
06.2019

Skills

  • Programming & Big Data: SQL, Python, Hadoop
  • Data Tools & Visualization: Alteryx, Tableau, Excel
  • Statistical & Analysis Tools: SAS EG, SAS E-Miner

Timeline

Data Analyst

MasterCard
08.2021 - 08.2024

Management Trainee

IndusInd Bank Ltd.
06.2019 - 01.2021

Summer Internship

CitiXsys Tech Solutions Pvt. Ltd.
05.2018 - 07.2018

Bachelor of Technology - Chemical Engineering

Indian Institute of Technology, Roorkee

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