Ishita Thakkar
Ahmedabad
Summary
Marketing professional specializing in brand management, digital marketing, and strategic communication with a global perspective. Skilled in crafting data-driven social media campaigns and leveraging influencer partnerships for measurable brand growth. Translates market research and data analytics into actionable marketing strategies. Proven leadership abilities in leading cross-functional teams, fostering collaboration and efficiency in event execution and marketing initiatives to enhance brand visibility and positioning. Proficient in negotiation, partnership development, and cross-cultural communication, with four semesters of Japanese studies to support global business interactions. Demonstrated entrepreneurial mindset through co-founding and managing a café, showcasing expertise in business strategy, customer engagement, and brand development.
Overview
2
2
years of professional experience
Work History
Digital Marketing Executive
Echt Ventures
08.2024 - Current
- Design tailored content calendars leveraging insights from Meta Business Suite, optimizing post scheduling to drive an average of 60 additional interactions per week on key campaigns
- Orchestrated end-to-end event marketing campaigns, from planning to promotion, driving high audience engagement and achieving over 50% satisfaction based on post-event feedback
- Crafted and executed strategic marketing campaigns for festive events, enhancing visibility through high-traffic platform listings that attracted 1,200+ attendees to key holiday celebrations within a three-week period
Brand Management Intern
Aesthete
05.2024 - 07.2024
- Analyzed market data and consumer behavior to identify key trends, leading to the development of customer focused acquisition strategies that improved overall conversion rates by 30% over a six-month period
- Initiated and negotiated collaboration agreements with 15 fashion influencers, leading to 5+ high impact social media posts that generated over 100,000 impressions and elevated brand awareness within the target demographic
Co-founder & Marketing Head
Café Brew and Basiil
06.2023 - 06.2024
- Launched targeted digital marketing initiatives which elevated brand visibility among the target demographic, resulting in a significant 60% growth in customer interactions over twelve months of campaign management
- Developed a comprehensive social media strategy, crafting 50+ engaging posts that resonated with the target audience; achieved 40% growth in brand visibility through organic engagement without reliance on paid advertising initiatives
- Synthesized complex market data to generate actionable insights, directly shaping customer acquisition strategies and driving measurable increases in brand awareness
- Streamlined administrative processes, boosting customer service resolution speeds by 30% and ensuring a more collaborative team environment to enhance overall operational workflow efficiency
- Coordinated cross-functional collaborations for 10+ marketing campaigns, ensuring seamless execution and exceeding engagement targets, contributing towards achieving aggressive quarterly goals set by team
Digital Marketing Intern
Wipro (via Corizo Edutech)
03.2024 - 04.2024
- Acquired practical experience in digital advertising, WordPress management, SEO optimization, and executing targeted email marketing campaigns to enhance brand visibility and engagement
Education
BBA - Marketing
School of Liberal Studies, Pandit Deendayal Energy University
Gandhinagar, India 02.2025
Skills
- Digital Marketing
- Social Media Management
- Content Writing
- Data Analysis
- Graphic Design Basics
- Event Coordination
- Interpersonal Skills
- Leadership
- Problem Management
- Expert Communicator
- Project Management
- Strategic Thinking
- Teamwork and collaboration
Leadership Initiatives
Head of Graphic Design Department - Social & Cultural Committee, Led a team in conceptualizing and designing visual content for university-wide events. Managed branding strategies and coordinated with event organizers and sub clubs.
Coursework
- Pranic Healing Meditation, GMCKS Foundation, 09/01/21
- Immersion Summer Programme, Sustainable Business & Digital Technologies, Heriot Watt University, 07/01/23
Languages
English
Full Professional
Hindi
Full Professional
Gujarati
Native or Bilingual
Japanese
Limited Working
Timeline
Digital Marketing Executive
Echt Ventures
08.2024 - Current
Brand Management Intern
Aesthete
05.2024 - 07.2024
Digital Marketing Intern
Wipro (via Corizo Edutech)
03.2024 - 04.2024
Co-founder & Marketing Head
Café Brew and Basiil
06.2023 - 06.2024
BBA - Marketing
School of Liberal Studies, Pandit Deendayal Energy University
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