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Hi, I’m
Ishita Mookherjee
Marketing Communications Professional
Mumbai,MH
Summary
Professional with over 18 years of experience in Strategic Communications and Public Relations. Recognised consistently for performance excellence and contributions to success in Media, Entertainment and Advertising industries. Strengths in Brand Management, Leadership Communications, Strategic Planning & Execution and building the function to support growth in core business. Commended by for inspiring management team members to achieve team goals, while encouraging a creative and trustworthy work environment. Innovative and outcome-oriented, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
17
years of professional experience
5
years of post-secondary education
5
Languages
Work History
Sony Pictures NetworksMumbai, Maharashtra
Lead- Employer Branding and Internal Communication
10.2020 - 12.2021
Job overview
- Created and launched the Sony Pictures Networks incubation cell 'SPN Innovation Hub' for an investment of USD 2 Mn. Inaugural year saw over 45 business ideas submitted by SPN employees.
- Responsible for internal and external communications, stakeholders management while implementing the company's Employer Branding objectives.
- Developed communication content for a variety of channels, including leadership and executing communication, advertising, organisational emails, social media, videos, keynotes, etc. on company values, culture and EVP.
- Working across teams to design and execute a cross-functional communication strategy aimed at improving efficiency and increased collaboration. Resolved problems, achieved operation excellence and provided exceptional service.
- Created communications and response protocol to address COVID-19 concerns.
True North Private EquityMumbai, Maharashtra
Marketing Communications Lead
11.2018 - 09.2020
Job overview
- Set up formal communications function at True North, managing all branding and marketing activities. Defined communication plan to percolate True North Values to all team members and team members of all portfolio companies in which the private equity firm has controlling interests.
- Built brand True North Journeys, and launched property with Michael Phelps with a high impact event.
- Supporting key True North team members in building their profile as thought leaders in their respective areas of specialization.
- Working closely with investor relations team on content creation, investor communication, investment and divestment announcements and annual Investors’ event for all Limited Partners.
- Managing all agency relationships for Marketing Communications at True North.
- Managing special projects on branding, marketing, public relations and employer branding with 25 portfolio companies.
- Onboarded new temps by entering employee information into systems
GroupM South AsiaMumbai, Maharashtra
Director of Corporate Communications
10.2013 - 07.2018
Job overview
- Set up Communications function at GroupM for parent company and group agencies. Built teams at media agencies, and managed all public relations agencies
- Expanded role to include Internal Communications, CSR project management and managed all company events.
- Built and strengthened industry partnerships to improve leadership perception of GroupM, amplify coverage and maximize effectiveness of marketing strategies.
- Developed content for public relations and client communication for GroupM and agency brands.
- Built and strengthened relationships with members of media in order to promote positive coverage. Managed media relations, social and digital communication on behalf of company and spokespeople.
- Manage creation and dissemination of reports, whitepapers etc with research team.
- Developed key messaging priorities and supported spokespeople to represent GroupM at industry bodies and events.
- Brand custodian for GroupM and agencies in South Asia region. Successfully managed the GroupM brand and identity change for region.
- Contributed to significant policy and corporate culture updates by writing internal manuals and policies.
Hungama Digital Media Entertainment Pvt. LtdMumbai, Maharashtra
Image Manager- Head of Public Relations
09.2008 - 10.2013
Job overview
- Set up and led public relations and communications practice for entire corporate and group companies, in both domestic and international markets.
- Created robust Media Relations and Journalist outreach program for both its B2B and B2C businesses. Relaunched Hungama.com as a consumer platform for digital entertainment.
- Key responsibilities also including working with partners and trade conglomerates, to highlight growing trend of digital advertising & entertainment as an industry. Monitored social media and online sources for industry trends.
- Collaborated with Corporate and HR teams for Internal Communications. Produced content for Leadership and Executive communications across media.
Luxury Brands- Gucci, Jimmy Choo and Bottega Veneta at Murjani GroupMumbai, Maharashtra
Asst. Communications Manager
09.2007 - 09.2008
Job overview
- Scope of work included campaign planning for all four Luxury brands, special projects including brand launches in India and the Kingfisher Calendar in 2007
- Managed Media Relations for all luxury brands, was responsible for product placements, liaising with international partners, and co-ordination with PR agencies
- Responsibilities also included supplementing marketing campaigns with public relations and content development
Burson MarstellarMumbai, Maharashtra
Senior Associate
03.2004 - 06.2007
Job overview
- Cultivated and strengthened relationships with clients, updated clients on account services and agency capabilities. Scope of work included campaign planning and media relations for Consumer & Entertainment brands
- Was part of Core team for the IIFA Awards, Lakme (colours, skincare and beauty salon business) and Lakme Fashion Week. Worked on global Media Relations campaign for the IIFA for five years
- Worked several other Unilever brands included Axe, Pepsodent, Dove
- Was part of the team that worked on South African Tourism, Sony Entertainment Television, MTV, Blue Dart, DNA Networks (The Enrique Iglesias and Shaggy Concerts in India)
- Worked on numerous successful new business pitches including global brands Dove and Kellogg’s
Education
Symbiosis Institute Of Mass CommunicationPune
PGDM from Communications Management
06.2002 - 03.2004
University Overview
- PGDM in Communication Management, Public Relations, 2002 - 2004
- Extra credit internship with Lakme India Fashion Week during the second year
Fergusson College, University Of Pune Pune
Bachelor of Arts from Psychology
06.1999 - 06.2002
Skills
Marketing & Corporate Communications
undefinedSoftware
Timeline
Lead- Employer Branding and Internal Communication
Sony Pictures Networks
10.2020 - 12.2021
Marketing Communications Lead
True North Private Equity
11.2018 - 09.2020
Director of Corporate Communications
GroupM South Asia
10.2013 - 07.2018
Image Manager- Head of Public Relations
Hungama Digital Media Entertainment Pvt. Ltd
09.2008 - 10.2013
Asst. Communications Manager
Luxury Brands- Gucci, Jimmy Choo and Bottega Veneta at Murjani Group
09.2007 - 09.2008
Senior Associate
Burson Marstellar
03.2004 - 06.2007
Symbiosis Institute Of Mass Communication
PGDM from Communications Management
06.2002 - 03.2004
Fergusson College, University Of Pune
Bachelor of Arts from Psychology
06.1999 - 06.2002
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