Summary
Overview
Work History
Education
Skills
Timeline
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ISHITHA REDDY

Bengaluru

Summary

Passionate and fashion-oriented professional with a strong interest in fashion buying and production development. Experienced in merchandising with a focus on optimizing product assortments and enhancing brand profitability. Proven track record in market analysis, trend forecasting, and vendor management. Dedicated to leveraging creativity and strategic insight to contribute to the dynamic fashion industry landscape.

Overview

6
6
years of professional experience

Work History

Merchandising Admin Assistant

Boohoo Group
05.2022 - 07.2023


  • Data Management: Maintain accurate and updated product information, pricing, and inventory records using [PIM, SAGE], ensuring seamless communication across departments.
  • Assortment Coordination: Assist in the coordination and execution of product assortments, including sample management, SKU creation, and tracking to ensure alignment with merchandising strategies.
  • Vendor Communication: Facilitate communication with vendors regarding product specifications, order placements, and shipment tracking to ensure timely delivery and stock availability.
  • Sales Support: Collaborate with the sales team to analyze product performance and sales trends, providing insights and recommendations for optimizing merchandise assortment and inventory levels.
  • Administrative Support: Provide administrative support to the merchandising team, including scheduling meetings, preparing reports, managing calendars, and handling correspondence.
  • Vendor Management: Build and maintain strong relationships with suppliers and vendors, negotiate favorable terms and conditions, and ensure timely delivery of high-quality merchandise.
  • Trend Analysis: Stay abreast of fashion trends, competitive landscape, and industry developments to anticipate market demands and capitalize on emerging opportunities.
  • Financial Oversight: Monitor and analyze sales performance, margins, and inventory levels to make data-driven decisions that maximize profitability and minimize excess stock.
  • Strategic Purchasing: Develop and execute buying strategies based on market trends, sales data, and consumer behavior insights to meet financial targets and inventory turnover goals.

Clothing Boutique Owner (Self Employee)

Usha The Designer Lane
02.2018 - Current
  • Managed financial operations of the boutique, ensuring accurate bookkeeping and timely payment processing to maintain profitability.
  • Established strong relationships with vendors to negotiate favorable terms on merchandise orders while maintaining quality standards and inventory data to determine purchasing needs and reorder points.
  • Monitored sales data to identify trends, optimize pricing strategy, and make informed decisions for future inventory purchases.
  • Sketched artistic and fresh designs for consideration.
  • Designed seasonal styles according to upcoming trends and popular color palettes.
  • Designed sampling displays to enhance consumer interest.
  • Optimized garment fit by collaborating with pattern makers during product development stages; ensuring consistent sizing across all collections.
  • Followed market trends and research to establish innovative product offerings for consumers.
  • Used drawing, computer-aided design (CAD) and draping techniques to develop ideas and communicate strategies to others.
  • Worked with photographers and stylists to showcase products for optimal visibility.
  • Optimized website design and user experience for seamless online shopping, leading to increased e-commerce sales.
  • Reviewed proposals, qualified vendors, and recommended optimal suppliers.

Retail Sales Advisor

H&M Hennes & Mauritz
04.2021 - 03.2022
  • Managed cash register transactions accurately, ensuring a balanced drawer at the end of each shift.
  • Ensured high levels of customer satisfaction through excellent service, product knowledge, and problem-solving skills.
  • Assisted store management in maintaining merchandise displays for optimal visual appeal and inventory control.
  • Balanced daily tasks effectively while remaining responsive to changing priorities within the retail environment.

Education

Master of Arts - MA Fashion Management

Birmingham City University
Birmingham, England, United Kingdom
09.2021

Bachelor of Arts - Bachelor of Business Administration - BBA

Dayananda Sagar Institutions
Bengaluru, India
04.2019

Skills

  • Microsoft PowerPoint, Excel, and Word
  • Retail knowledge
  • Inventory Management
  • Purchase Order Management
  • Vendor Relationship Management
  • Financial Acumen
  • Analytical skills
  • Project management

Timeline

Merchandising Admin Assistant

Boohoo Group
05.2022 - 07.2023

Retail Sales Advisor

H&M Hennes & Mauritz
04.2021 - 03.2022

Clothing Boutique Owner (Self Employee)

Usha The Designer Lane
02.2018 - Current

Master of Arts - MA Fashion Management

Birmingham City University

Bachelor of Arts - Bachelor of Business Administration - BBA

Dayananda Sagar Institutions

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ISHITHA REDDY