Ishu Gupta

• Develop and Manage Digital Marketing Campaigns .
• Handling Multiple Client's Paid accounts.
• Analysis of Keyword search volumes to identify strong keywords for campaigns.
• Used Connect.io to research strong keyword.
• Redesigned and published Landing pages with different platform.
• Creating Landing/ Sales Pages. ( Swipe Pages, Dorik, Lead Pages, Optimize Press etc.)
• Facebook Ads optimizing generating over 3x ROAS .
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Handling Multiple Client’s Paid Campaigns.
• Researching clients' business activities to customize advertising campaigns.
• Answering client queries and resolving issues in a timely manner.
• Research and analyze competitor advertising links.
• Setup Conversion API and Integration for Accuracy.
• Maintaining ROAS weekly Report.

• Setup Facebook Ads campaign.
• Designing new Ad image creative and Landing Page.
• Website designing for clients of Ahuja Media.
• Oversee a social media strategy.
• Maintaining campaign Audit report.
• Answering client queries and resolving issues in a timely manner .

KPLL is a joint venture between KAEFER Isoliertechnik GmbH & Co

KG And Punj Lloyd Limited. KAEFER is the World’s largest independent provider of complete insulation solutions.

KPLL’s range of services includes Insulation solutions for Industry, Offshore, Shipbuilding, Construction and competencies includes Heat Insulation, Cold Insulation, Cryogenic Insulation, Noise protection, Fire protection, Refractory services, etc. KPLL have more than 200 employees with in its Head office.

Roles & Responsibilities :

• Responsible for managing day to day Accounting Payables and preparing ageing for creditors on monthly basis.
• Day-to day book keeping in SAP & MS-excel.
• MIS maintenance monthly, Quartly & filling work.
• Responsible for generating cost to completion and look after project budgetary aspects.
• Responsible for Monthly Tax (TDS) Deposit.
• Preparation of E- TDS challan.
• Maintaining employee attendance sheet, holiday list etc.
• Making payment by RTGS or NEFT.
• Working closely in preparation of Financial Statements, Finalizing the Accounts and maintaining Statutory Books of Accounts & Financial Statement for quarterly and annually held audit.
• Bank reconciliation.
• Payroll processing, salary preparation, disbursement on SAP.
• Handling all general & legal affairs.

• Book Keeping.
• Payments follow up from all Debtors.
• Voucher entries in Tally.
• Bank Reconciliation.
• Taxation matters.
• Making Payment tracking sheets.
• Salary preparation & disbursement.
• Taking care of Invoices as per PO.
• Taking Daily updating of Achievements from all the circles.
• Making payment for Vendors.
• Maintaining hotel & travel booking etc.

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