Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Siddharth Kumar

Summary

Senior product designer with 5+ years in building scalable, user-focused solutions across enterprise and consumer domains.

Overview

7
7
years of professional experience

Work History

Senior Design Associate

Atlassian
Bangalore
05.2022 - Current
  • Spearheaded the multi-million project for migrating ~1 million customers of Opsgenie to Atlassian, while reducing projected churn by 43%.
  • Championed Major Incidents feature design in Jira Service Management, improving customer satisfaction scores by 13%.
  • Designed core Operation features, including User Management and Incident Management in JSM, enhancing efficiency by 30%.
  • Redesigned onboarding experience in JSM, resulting in a 22% decline in drop-offs and a 32% increase in feature discovery.
  • Optimized design elements and enhanced ARIA labels, elevating accessibility ratings from A to AA WCAG.
  • Conducted over 50 user interviews and data analysis, providing actionable insights for 10+ cross-functional teams.

Product Designer

OLX Group
Gurgaon
05.2021 - 11.2021
  • Developed OLX Gate to boost leads by 20% and conversions by 7%.
  • Created OLX Sense & Garage, increasing valuation accuracy by 15%.

UX Designer

Trident Group
Ludhiana
05.2019 - 10.2020
  • Designed Product Lifecycle Management software across 6 business verticals, achieved 33% reduction in turnaround time.
  • Proposed and developed 'Homeaway,' connecting 16k employees across 5 offices for relocation assistance, resulting in 70% conversion.
  • Led design of Trident Yarn's visual identity, earning multiple global awards for in-house design studio.

Design Consultant

Mura Collective
New Delhi
12.2018 - 05.2019
  • Revamped e-store, with increased traffic & reduced drop-offs by 23%.
  • Designed a custom brand typeface reflecting its 7 UNESCO Awards

Graphic Designer

Mad Earth Studios
05.2018 - 11.2018
  • Redesigned the studio's brand identity and created a versatile typeface, while contributing to print and publication design projects.

Education

Master of Design -

Indian Institute of Technology
Guwahati, India
05.2022

Bachelor of Design -

National Institute of Fashion Technology
Kolkata, India
05.2019

Skills

Design

User experience design, Interaction design, User research, Service design, Visual design, Micro-interactions, Motion graphics, A11Y, Artificial Intelligence for Design, Wireframing, Rapid prototyping

-

Tools

Figma, Rive, Lottie, ProtoPie, Framer, Dovetail, Adobe Suit, CSS, HTML, Jira

-

AI

V0, Lovable, Bolt, Chat GPT, Perplexity, Claude Google Gemini

Accomplishments

  • People's Choice Award at Shipit58, Atlassian, 2024
  • Unplugged Award at Shipit55, Atlassian 2024
  • Award for Trident Yarn Branding, India's Best Design Awards, 2020
  • Gold Medal in Graphic Design, Worldskills, 2018
  • Bronze Medal in Graphic Design, Worldskillls India, 2018

Timeline

Senior Design Associate

Atlassian
05.2022 - Current

Product Designer

OLX Group
05.2021 - 11.2021

UX Designer

Trident Group
05.2019 - 10.2020

Design Consultant

Mura Collective
12.2018 - 05.2019

Graphic Designer

Mad Earth Studios
05.2018 - 11.2018

Master of Design -

Indian Institute of Technology

Bachelor of Design -

National Institute of Fashion Technology

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Siddharth Kumar