Sunny Tiwari
Hyderabad
Summary
Dynamic Reputation Manager with a proven track record at Uber, Amazon, IndiGo and others, excelling in online reputation management and community engagement. Skilled in sentiment analysis and effective communication, I enhanced brand perception and visibility through strategic engagement, driving positive interactions and fostering trust across multiple platforms. Passionate about building vibrant online communities.
Overview
10
10
years of professional experience
Work History
Reputation Manager
Eb1a Experts
Hyderabad
04.2025 - 11.2025
- Owned brand reputation and community presence across Reddit, Discord, Instagram, LinkedIn, and X (Twitter), ensuring consistent messaging and positive brand perception.
- Led Reddit community monitoring and engagement, responding to discussions, addressing concerns, and guiding conversations to reinforce credibility and trust.
- Supported and managed Discord community interactions, handling announcements, feedback loops, and real-time discussions to strengthen audience connection.
- Executed reputation management strategies, proactively identifying risks, responding to sentiment shifts, and resolving issues before escalation.
- Collaborated with marketing and leadership teams to align brand communication with business goals and ongoing campaigns.
- Monitored brand mentions and conversations across platforms, converting insights into actionable recommendations for messaging and engagement improvements.
- Improved overall brand sentiment and visibility through consistent engagement, tone management, and timely responses across social and community channels.
Account Manager
IndiGo
Bengaluru
06.2023 - 12.2024
- Owned and scaled multi-platform communities across Instagram, YouTube, Facebook, X (Twitter), Reddit and Telegram, driving sustained audience growth, engagement quality, and community health.
- Designed self-sustaining community conversations through interactive prompts, campaigns, live sessions, and Q&A-style engagements that increased repeat participation and brand affinity.
- Planned and executed platform-specific content calendars in collaboration with creative and marketing teams, ensuring consistent storytelling aligned with product updates and campaign launches.
- Partnered cross-functionally with marketing, PR, and customer support teams to align community communication with broader brand and product objectives, delivering cohesive launch moments.
- Led real-time engagement and trend-driven activations, identifying viral moments and adapting content quickly to maximize reach and relevance across key audience segments.
- Actively moderated and managed online communities, responding to comments, messages, and feedback to maintain a positive environment and a strong, consistent brand voice.
- Monitored community sentiment and feedback, translating insights into actionable recommendations for content, campaigns, and customer experience improvements.
- Tracked and analyzed community and social KPIs (engagement, growth, reach, sentiment), producing performance reports and optimizing strategies based on data.
- Conducted competitor and industry trend analysis to identify best practices in community engagement, content formats, and audience interaction models.
- Supported brand reputation management by proactively addressing issues, clarifying messaging, and fostering trust within the community ecosystem.
Senior Associate - Social Media
Amazon
Hyderabad
11.2019 - 07.2021
- Collaborated with cross-functional marketing, brand, and seller experience teams to plan and execute multi-platform social media and community campaigns aligned with Amazon’s marketing objectives.
- Created high-impact, platform-native content across Instagram, X (Twitter), Reddit, and Discord while maintaining strict alignment with Amazon’s brand voice and communication guidelines.
- Drove Reddit community growth and engagement by initiating discussion threads, responding to seller partner feedback, moderating conversations, and fostering authentic, value-driven interactions.
- Supported and scaled Discord community engagement, managing conversations, announcements, and feedback loops to strengthen real-time seller partner interaction and loyalty.
- Monitored social and community channels proactively, engaging with seller partners to build positive interactions, encourage participation, and sustain long-term community health.
- Utilized analytics and social listening tools to track performance, measure campaign effectiveness, and surface actionable insights for continuous optimization.
- Proactively managed online reputation, addressing seller partner concerns, questions, and escalations promptly to protect and strengthen brand trust.
- Increased engagement rates, visibility, and follower growth through innovative, seller-first campaign strategies and timely trend-based activations.
- Improved overall seller partner sentiment and community perception by aligning content, engagement tone, and response frameworks with partner expectations.
Senior Associate - Marketing and Growth
Wooplr/Meesho
Bengaluru
10.2018 - 03.2019
- Oversaw loyalty-building and retention-focused initiatives, ensuring a seamless post-campaign experience for seller partners and communities across Facebook, Instagram, YouTube, and Reddit.
- Managed multi-platform social and community calendars, contributed creative concepts, and delivered real-time coverage for campaigns, launches, and live events.
- Led Instagram influencer coordination, partnering with creators to execute engagement-driven campaigns aligned with brand guidelines and community objectives.
- Measured campaign performance across social and community channels, preparing insight-driven reports and recommendations for internal teams and stakeholders.
- Actively monitored and addressed community and seller partner feedback, safeguarding brand reputation and reinforcing trust through timely, consistent engagement.
- Served as the single point of contact for high-value seller partner accounts, executing targeted engagement and community-building initiatives.
- Coordinated Reddit community management and discussion-led activations, supporting organic advocacy and long-term community growth.
Social Media Representative
Uber
Hyderabad
05.2016 - 08.2018
- Monitored social media platforms in real time to provide timely support and issue resolution for users, ensuring a consistent and empathetic brand response.
- Managed online reputation by addressing concerns, complaints, and escalations promptly, helping maintain trust and brand credibility across public channels.
- Collaborated with internal support workflows to ensure accurate, compliant, and customer-first responses aligned with Uber’s service standards.
- Improved overall user satisfaction and sentiment through clear communication, proactive engagement, and effective resolution handling.
Education
Bachelor of Science - Science
Army Public School
New Delhi06-2017
Skills
- Influencer Growth
- Customer Service Representatives
- Online Reputation Management
- Social Media Strategy
- Community Engagement
- Brand reputation
- Community engagement
- Sentiment analysis
- Social media management
- Data analysis
- Campaign execution
- Effective communication
- Relationship building
- Reputation analysis
- Customer engagement
- Online monitoring
- Crisis management
- Stakeholder management
- Competitor analysis
- Social media expertise
- Reputation management
Languages
English
Advanced (C1)
C1
Hindi
Native
Native
Punjabi
Elementary (A2)
A2
Telugu
Beginner
A1
Timeline
Reputation Manager
Eb1a Experts
04.2025 - 11.2025
Account Manager
IndiGo
06.2023 - 12.2024
Senior Associate - Social Media
Amazon
11.2019 - 07.2021
Senior Associate - Marketing and Growth
Wooplr/Meesho
10.2018 - 03.2019
Social Media Representative
Uber
05.2016 - 08.2018
Bachelor of Science - Science
Army Public School