Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic

J Sai Sneha

Digital Marketer

Summary

Dynamic and results-oriented Digital Marketing Business Manager with 6+ years of specialized expertise in Programmatic and Social ads marketing. Proven track record of developing and executing innovative programmatic advertising strategies to drive business growth, optimize campaign performance, and maximize ROI for clients across diverse industries. Skilled in team leadership, client management, and leveraging data-driven insights to deliver targeted and impactful marketing campaigns with an ability to handle multiple projects simultaneously with a high degree of accuracy.

Looking for an opportunity to work with maximum potential in a challenging and dynamic environment and to work with diverse group of people and enhance my professional skills towards continuous and significant growth which would enable me as a professional to grow while fulfilling organizational goals.

Overview

6
6
years of professional experience
9
9
Certifications
4
4
Languages

Work History

Media Performance Manager

Publicis Media
04.2023 - Current
  • Managing cluster of 7 members working on execution, reporting and analysis & training them for their growth.
  • Improved team performance by providing various training sessions and providing regular feedback.
  • Managed client relationships, serving as the primary point of contact for communication, strategy alignment, and performance reporting.
  • Developed and executed digital marketing strategies tailored to client objectives, including brand awareness, lead generation, audience targeting, retargeting, and dynamic creative optimization in programmatic and social ads.
  • Utilized advanced programmatic platforms and technologies to optimize campaign delivery, audience segmentation, and bidding strategies for maximum efficiency and effectiveness.
  • Conducted in-depth data analysis, interpreting campaign metrics, audience behavior, and attribution models to drive continuous optimization and performance improvement.

Associate Manager

Publicis Media
10.2021 - 03.2023
  • Accountable for maintaining performance of campaigns in line with clients KPI target.
  • Perform internal account audits of various platforms of social and programmatic.
  • Provide strategies and suggestions to improve the account
    performance with regular interactions with the external client POCs.
  • Understanding client's campaign goal, budget, flights, other targeting data and helping to achieve desired performance.
  • Conducted market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.
  • Led quarterly performance reviews, setting attainable goals based on individual strengths and business needs.

Analyst

Publicis Media
03.2020 - 09.2021
  • Performed everyday pacing to check campaign budget and check for any campaign flags.
  • Generated actionable insights from website analytics, conversion tracking, and heatmaps to enhance user experience and conversion rates.
  • Generated comprehensive campaign reports and insights, providing clients with actionable recommendations for future optimizations and strategic decisions.
  • Identified and resolved problems through root cause analysis and research.

Process Executive (Digital Marketing)

Cognizant Technologies Solutions
08.2018 - 03.2020
  • Conducted keyword research, creating ad copies related to landing pages, and managed Google AdWords campaigns to improve search engine rankings and drive organic traffic.
  • Developed, tracked and analyzed variance of key performance measurements.
  • Optimizing and adding extensions (Sitelinks And Callouts).

Education

PGDM (Digital Marketing) - Digital Marketing

Times Groupe Institute
Delhi, India
04.2001 -

Bachelor of Technology - Information Technology

SRM University of Science And Technology
Modinagar, India
04.2001 -

Higher Secondary Certificate -

St. Paul's School
Delhi, India
04.2001 -

Skills

  • Programmatic Ads
  • Social Ads
  • Ad Operations
  • Campaign Analysis, Management and Optimization
  • Client Relationship Management
  • Team Handling
  • Teamwork and Collaboration
  • Time Management
  • Excellent Communication
  • Lifelong learner

Certification

Facebook Blueprint Media Buying

Interests

Avid Reader

Enthusiastic traveler

Volunteering

Timeline

Media Performance Manager

Publicis Media
04.2023 - Current

Associate Manager

Publicis Media
10.2021 - 03.2023

Analyst

Publicis Media
03.2020 - 09.2021

Process Executive (Digital Marketing)

Cognizant Technologies Solutions
08.2018 - 03.2020

PGDM (Digital Marketing) - Digital Marketing

Times Groupe Institute
04.2001 -

Bachelor of Technology - Information Technology

SRM University of Science And Technology
04.2001 -

Higher Secondary Certificate -

St. Paul's School
04.2001 -
J Sai SnehaDigital Marketer