Jaanvi Kaushik
Marketing and Brewing Consultant, The Beer Chronicle
Bangalore
Summary
Results-driven Brand Manager & Brewer - develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
6
6
years of professional experience
4
4
Certifications
Work History
Brewing Consultant
The Beer Chronicle
Bangalore, India
07.2024 - Current
- Provided end-to-end marketing and brand strategy consulting for microbreweries, successfully launching two in Bangalore Central.
- Conceptualized and executed experiential campaigns like "Brewmaster’s Night," resulting in a 65% increase in customer engagement and a 40% boost in sales.
- Developed tailored brand narratives and marketing platforms, aligning unique beer styles with target consumer demographics.
- Analyzed market trends and consumer behavior to recommend innovative strategies for enhancing microbrewery visibility and customer loyalty.
Brand Marketing Executive
United Breweries Ltd. (A Heineken Company)
Bangalore
09.2022 - 06.2024
- Planned the "Queenfisher" PR campaign, celebrating women in brewing, garnering significant media coverage and enhancing brand reputation.
- Organised strategic marketing campaigns, including the "Street Visibility Project," boosting Kingfisher’s brand visibility by 42%.
- Led ATL activities such as the Kingfisher-Sunburn 2023 event, driving a 14% increase in brand meaningfulness through high-impact, mass-reach initiatives.
- Managed BTL activations like localized promotions and experiential marketing efforts, increasing consumer engagement by 20% in key markets.
- Designed and implemented the "No Filter Friendships" digital campaign, achieving 10M impressions and an 8% rise in consumer engagement.
- Conducted market analysis to identify consumer trends, informing product positioning and promotional strategies.
- Collaborated with creative agencies and media planners to ensure cohesive messaging across multiple platforms and channels.
Technical Development Officer
United Breweries Ltd. (A Heineken Company)
Bangalore
07.2021 - 08.2022
- New Product developer: Researching, developing, and analyzing new product concepts and production processes through lab and pilot-scale trials; Launched- Bullet Karnataka, Kingfisher Mango, Heineken Silver. Non-Alcoholic products - Radler, Ultra 0.0.
- Auditor: Worked collaboratively with brewing teams at all 19 UB breweries across India. Increased audit scores by 90% - Certified FSSC auditor.
- Label development: Led two Global Labeling projects to align the current process with the Heineken Global Polices of Packaging.
Brewing Project Trainee
Stewart Brewing Company
Edinburgh, Scotland
09.2018 - 11.2018
- One of the five students selected for the position of a trainee brewer.
- Formulated and developed two unique beer recipes: Colorless beer, Sorghum Beer. Recognized by the Dean of department and participated in the Annual Brewing Festival- UK.
- Established lasting relationships with peers, leadership and customers using strong communication and interpersonal skills.
Education
Master of Science - Brewing And Distilling
Heriot-Watt University
Edinburgh, Scotland 04.2001 -
B.Tech. - Biotechnology
Sharda University
Uttarpradesh, India 04.2001 -
Skills
- Strategic brand management and storytelling
- Integrated marketing campaign development
- Product lifecycle management and innovation
- Data-driven decision-making and consumer insights
- Digital marketing and engagement strategies
- Market analysis and competitive benchmarking
- Cross-functional collaboration and leadership
- Event planning and brand activation
- Recipe formulation- Brewing
Brand Positioning
Brand Strategy
Budget Development
Sales Tracking
Supply Chain Management
Brewing Recipe Development
Certification
Internal Auditing for Food Safety Management System based on FSSC 22000 ver 5.1
Timeline
Brewing Consultant
The Beer Chronicle
07.2024 - Current
Internal Auditing for Food Safety Management System based on FSSC 22000 ver 5.1
12-2022
Brand Marketing Executive
United Breweries Ltd. (A Heineken Company)
09.2022 - 06.2024
Technical Development Officer
United Breweries Ltd. (A Heineken Company)
07.2021 - 08.2022
Brewer Safety Training
12-2020
Brewing Project Trainee
Stewart Brewing Company
09.2018 - 11.2018
International Journal of Scientific Research and Engineering Studies
02-2018
European Journal of Medicinal Plants
10-2017
Master of Science - Brewing And Distilling
Heriot-Watt University
04.2001 -
B.Tech. - Biotechnology
Sharda University
04.2001 -