Jaanvi Kaushik
Marketing and Brewing Consultant, The Beer Chronicle
Bangalore
Summary
Results-driven Brand Manager & Brewer - develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
6
6
years of professional experience
4
4
Certifications
Work History
Brewing Consultant
The Beer Chronicle
07.2024 - Current
- Provided end-to-end marketing and brand strategy consulting for microbreweries, successfully launching two in Bangalore Central.
- Conceptualized and executed experiential campaigns like "Brewmaster’s Night," resulting in a 65% increase in customer engagement and a 40% boost in sales.
- Developed tailored brand narratives and marketing platforms, aligning unique beer styles with target consumer demographics.
- Analyzed market trends and consumer behavior to recommend innovative strategies for enhancing microbrewery visibility and customer loyalty.
Brand Marketing Executive
United Breweries Ltd. (A Heineken Company)
09.2022 - 06.2024
- Planned the "Queenfisher" PR campaign, celebrating women in brewing, garnering significant media coverage and enhancing brand reputation.
- Organised strategic marketing campaigns, including the "Street Visibility Project," boosting Kingfisher’s brand visibility by 42%.
- Led ATL activities such as the Kingfisher-Sunburn 2023 event, driving a 14% increase in brand meaningfulness through high-impact, mass-reach initiatives.
- Managed BTL activations like localized promotions and experiential marketing efforts, increasing consumer engagement by 20% in key markets.
- Designed and implemented the "No Filter Friendships" digital campaign, achieving 10M impressions and an 8% rise in consumer engagement.
- Conducted market analysis to identify consumer trends, informing product positioning and promotional strategies.
- Collaborated with creative agencies and media planners to ensure cohesive messaging across multiple platforms and channels.
Technical Development Officer
United Breweries Ltd. (A Heineken Company)
07.2021 - 08.2022
- New Product developer: Researching, developing, and analyzing new product concepts and production processes through lab and pilot-scale trials; Launched- Bullet Karnataka, Kingfisher Mango, Heineken Silver. Non-Alcoholic products - Radler, Ultra 0.0.
- Auditor: Worked collaboratively with brewing teams at all 19 UB breweries across India. Increased audit scores by 90% - Certified FSSC auditor.
- Label development: Led two Global Labeling projects to align the current process with the Heineken Global Polices of Packaging.
Brewing Project Trainee
Stewart Brewing Company
09.2018 - 11.2018
- One of the five students selected for the position of a trainee brewer.
- Formulated and developed two unique beer recipes: Colorless beer, Sorghum Beer. Recognized by the Dean of department and participated in the Annual Brewing Festival- UK.
- Established lasting relationships with peers, leadership and customers using strong communication and interpersonal skills.
Education
Master of Science - Brewing And Distilling
Heriot-Watt University
Edinburgh, Scotland 04.2001 -
B.Tech. - Biotechnology
Sharda University
Uttarpradesh, India 04.2001 -
Skills
- Strategic brand management and storytelling
- Integrated marketing campaign development
- Product lifecycle management and innovation
- Data-driven decision-making and consumer insights
- Digital marketing and engagement strategies
- Market analysis and competitive benchmarking
- Cross-functional collaboration and leadership
- Event planning and brand activation
- Recipe formulation- Brewing
Certification
Internal Auditing for Food Safety Management System based on FSSC 22000 ver 5.1
Timeline
Brewing Consultant
The Beer Chronicle
07.2024 - Current
Internal Auditing for Food Safety Management System based on FSSC 22000 ver 5.1
12-2022
Brand Marketing Executive
United Breweries Ltd. (A Heineken Company)
09.2022 - 06.2024
Technical Development Officer
United Breweries Ltd. (A Heineken Company)
07.2021 - 08.2022
Brewer Safety Training
12-2020
Brewing Project Trainee
Stewart Brewing Company
09.2018 - 11.2018
International Journal of Scientific Research and Engineering Studies
02-2018
European Journal of Medicinal Plants
10-2017
Master of Science - Brewing And Distilling
Heriot-Watt University
04.2001 -
B.Tech. - Biotechnology
Sharda University
04.2001 -
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