Summary
Overview
Work History
Education
Skills
Handling Tools and Technical Skills
Professional Summary
Certification
Websites
Timeline
Generic

JACQULINE MARIYAL

Coimbatore

Summary

Motivated professional eager to embrace new challenges. Demonstrates strong work ethic, adaptability, and exceptional interpersonal skills. Proven ability to work independently and rapidly acquire new competencies.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Analyst

Annalect
Coimbatore
03.2023 - Current
  • Completed quality assurance checks on all deliverables before launch.
  • Identified opportunities for process improvements to enhance team efficiency.
  • Provided guidance and support to colleagues, promoting a collaborative work culture.
  • Executed daily tasks accurately and efficiently in fast-paced environments.
  • Collaborated effectively with team members to boost overall productivity.

Associate Campaign Manager

MediaMint
Hyderabad
12.2021 - 02.2023
  • Enhanced operational efficiency through dedicated efforts.
  • Developed comprehensive project plans, communicating deadlines for on-time delivery.
  • Maintained positive and effective working relationships with colleagues and clients.

Senior Process Executive

Paragon Digital Services
Chennai
07.2021 - 12.2021
  • Performed duties in accordance with all applicable standards, policies, and regulatory guidelines to promote a safe working environment.
  • Maintained primary relationship accountability for clients, overall servicing responsibility, and client satisfaction to maximize the profitability of client relationships.
  • Coordinated multi-team process initialization, reducing associated redundancies, and dependencies.

Ad Trafficker

Paragon digital services
Chennai
12.2020 - 01.2021
  • Managed simultaneous project milestones and tight deadlines with composure.
  • Enhanced team communications by developing structured information for meetings.
  • Delivered friendly customer service, effectively addressing complex issues as they arose.

Process Executive

Paragon Digital Services
Chennai
08.2019 - 12.2020
  • Achieved goals through strategic task prioritization and strong work ethic.
  • Maintained high energy and enthusiasm in fast-paced environments.
  • Managed primary accountability for client relationships to enhance service quality and profitability.

Education

M.com - Computer Applications

Rathinam College of Arts And Science
Coimbatore, TN
2021

B.Com - Computer applications

Rathnavel Subramaniam College of Arts And Science
Coimbatore, TN
05.2019

HSC(12th) - Commerce With Computer Science

PSGR Krishnammal Higher Secondary School For Girls
Coimbatore, TN
05.2016

SSLC -

PSGR Krishnammal Higher Secondary School For Girls
Coimbatore, TN
05.2014

Skills

  • Prioritization and time management
  • Collaborative interpersonal skills
  • Flexibility and adaptability
  • Communication effectiveness
  • Supportive teamwork
  • Diverse team collaboration
  • Problem-solving through data analysis
  • Expertise in advertising operations
  • Proficiency in ad-serving tools
  • Practices for quality assurance
  • Strategies for process improvement

Handling Tools and Technical Skills

  • Working knowledge of digital marketing: display, video, social, and marketing analytics
  • Working on different kinds of TS as per the clients' requirements
  • Working on different kinds of reports: viewability, reach and frequency, delivery summary, DMA, inventory, performance, store list
  • Worked on different clients and advertisers: Dan Austria

(Honda, Philips, Kellogg's, Pringles, Coop, Diageo, Premier Foods, Johnnie Walker, Heineken UK, Wickes, IKEA, Lloyds Banking, National Lottery), Carat, Iprospect, Kinesso (Lego, J&J, INTL, West Coast, AstraZeneca), WPromote, Valassis (Abbey Mecca & Company, Atrium Health Services, Hungry Howie's Pizza & Subs, Inc., McDonald's USA LLC, Stephan & Brady, Inc)

  • Proficient with Microsoft Excel, Word, and PowerPoint
  • CM360
  • DV360
  • Adform
  • Facebook Ad Manager
  • IAS
  • Google Analytics
  • Google Tag Manager
  • Gensis
  • Celtra
  • Airtable - Creative management tool
  • Flight ops
  • Dv tag wrapping
  • Taxonomy builder
  • Secureshare (sharing creative files)
  • The client I worked for was PHD Belgium, with different advertisers as follows: Mercedes Benz, Toyota, and Lexus, AG Insurance, BYD, Caudalie, CD&V, DISARONNO, EKATERRA, ELANCO, IDM, Lunch Garden, Mora, Sanofi, Singapore Airlines, Streamz, Xerius, and LG

Professional Summary

I've 6 years of working experience in online digital advertising and campaign management, and I have strong knowledge and skills in digital advertising

  • Perform all duties of ad operations, including trafficking, troubleshooting, campaign optimizations, and reporting
  • Effectively communicate the status of campaigns, technical issues, launch delays, delivery issues, etc., to client contacts
  • Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices
  • Monitor and analyze campaign performance
  • Assist with documenting, updating, and maintaining trafficking and workflow procedures for client accounts
  • Identify workflow inefficiencies and address ideas to improve the ad ops process
  • Working on the media team's requirements as per guidelines
  • Working in close coordination with media planning and trafficking set-up, ad tag delivery as per schedule
  • Upload display banner ads, video ads, mobile ads, Facebook ads, rich media tags, and third-party tags to ensure that they meet specs and policy requirements
  • Generating various daily, weekly, and monthly delivery reports that detail campaign status and activity
  • Providing strategic analysis and insight on campaign delivery and optimization
  • Identify opportunities to implement solutions that increase effectiveness and efficiency
  • Additional projects and tasks supporting the Ad Operations team where required

Certification

  • Campaign Manager Certification Exam
  • Display & Video 360 Certification Exam
  • Google Analytics Individual Qualification
  • Financial modelling (Excel), Rathnavel Subramaniam College of Arts and Science

Timeline

Analyst

Annalect
03.2023 - Current

Associate Campaign Manager

MediaMint
12.2021 - 02.2023

Senior Process Executive

Paragon Digital Services
07.2021 - 12.2021

Ad Trafficker

Paragon digital services
12.2020 - 01.2021

Process Executive

Paragon Digital Services
08.2019 - 12.2020

M.com - Computer Applications

Rathinam College of Arts And Science

B.Com - Computer applications

Rathnavel Subramaniam College of Arts And Science

HSC(12th) - Commerce With Computer Science

PSGR Krishnammal Higher Secondary School For Girls

SSLC -

PSGR Krishnammal Higher Secondary School For Girls

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JACQULINE MARIYAL