JAGADISH SABBAVARAPU
Visakhapatnam
Summary
Seasoned Sales and Marketing Head with broad experience in strategizing and implementing effective sales, marketing, and business development programs. Strengths lie in developing innovative marketing strategies that increase brand visibility, customer engagement, and revenue growth. Previous work demonstrates notable success driving high-volume new user acquisition and managing relationships with key stakeholders.
Overview
19
19
years of professional experience
Work History
BDM
Tridah Wholesales Ltd
Kisumu
03.2022 - Current
- Handling business turnover of 1.8M USD / Month with 15 sales team
- Reporting to COO and helping him in implementing sales strategies and policy
- Handling channel wise sales, distribution network and increase coverage plan
- Managing entire sales team for route wise Customers visitation and booking order for category wise items as planned
RSM(Up-country)
Britania Allied Industries
Uganda
03.2019 - 11.2021
- Sales Budgeting-Preparing, Handling & Driving (Category wise, Region wise & Product wise) Yearly sales budget and generates sales volume according to maintain profit to organization
- Sales Targets & Strategies (Volume and Value)-Monitoring and Managing 40 distributors with proper primary and secondary drive through company field sales force
- Sales growth: Regional and Category wise growth by identifying key market area and generate business
- Marketing Execution: Planning and Executing marketing activities for new launches and as well as for existing brands for deep penetration into niche markets to ensure visibility and availability of products
Regional sales and Marketing manager
Anchor Industries
Malawi
07.2017 - 01.2019
- Positioned as Regional Manager “sales, Marketing and distribution” with turn over of $ 1M USD/Month
- Key Roles & responsibility activities like Product promotion, Advertising activities, Customer retentions and sales & accounts managements
- Handling team of 3 Area sales managers, 18 Sales Incharges, 9 Merchandisers
- Managing channel sales like Whole sale, Super markets and retailing with route to market activities
Area sales manager
Zymo cosmetics
Visakhapatnam
08.2016 - 07.2017
- Cosmetology, Dermatology, Oral Care, Hair Care, Herbal Care and Baby Care
- Handling business of the entire coastal region of Adhara Pradesh
- Monitoring 5 sales officers and distribution network about 2000 (retail, wholesale and supermarkets) outlets
- Launching new products and rigorously encroaching competitors market share
- Tracking daily targets and achievements ensure to achieve total volumes and value of the month
Regional Sales Head
BIDCO Uganda Ltd.
Uganda
03.2014 - 05.2015
- Efficiently handling a turnover $2.6M USD/Month with a team of 2 Channel Partners and 28 direct Business Partners with team of 1 ASM & 6 Sales In charges
- Handling trade related issues like pricing, packaging and promotional activities
- Highlights: Efficiently launched detergent powder “Magic” in East Africa and encroached the share of “Omo & Ariel”
- In span of 6 Months turnover has reached from 1300MT to 2000MT with huge expansion of distribution all over Uganda
Territory Sales Officer
Hindustan Unilever Ltd.
Chennai
03.2008 - 02.2014
- Proactively handling brands like Fair & Lovely, Ponds, Dove, Lakme, Taj Mahal, Bru coffee, 3 Roses, Rin Soap, Rexona, Lux, Lifebouy, Clinic Plus, Clinic All Clear, Wheel Wash Bar, Surf Excel, Comfort Fabric Wash, Close-up and Pepsodent with a team of 24 sales men across entire coastal Adhara and raylaseema region Towns
- Handling 6-10 RS points and operating schemes and new launches
- Trade related issue, Product launching, Promotions, Channel distribution, Infrastructure with assured ROI for customers
- Highlights: Efficiently launched Fabric conditioner in Year 2009 at Elbrus WG dist
- Proactively handled chemist channel during 2010-11 in Anantapur region
- Appointed 2 new dealers, Best in coverage planning
Market Developer Executive
Coca- Cola Pvt Ltd.
Visakhapatnam
10.2006 - 03.2008
- Handling the distributors by good ROI along with monitoring the investment
- Tracking competitor’s initiatives and local market trends in handsets sales with a team of 4 Sales Promoters
- Monitoring the performance of the promoters and distributors sales staff and provide training to him if necessary
Deputy Relationship Executive
ICICI Bank Pvt Ltd
04.2006 - 10.2006
Education
PGDM - Supply Chain Management & Logistics
CII
01.2011
MBA - Marketing & HR
Adhara university
01.2006
B.Sc. - Statistics
Vidyarthi college/ Adhara university
01.2003
Skills
- Strategic Planning
- Market Evaluation & Expansion
- Selling Story Development
- Sales & Marketing
- Network Development
- Competitive Analysis
- Business Development
- Client Relationship Management
- Team Management
- Sales budget
- Market projection
- Competitor analysis
- Customer segmentation
- Budgeting and allocation
- Team leadership
- Pricing strategy
Timeline
BDM
Tridah Wholesales Ltd
03.2022 - Current
RSM(Up-country)
Britania Allied Industries
03.2019 - 11.2021
Regional sales and Marketing manager
Anchor Industries
07.2017 - 01.2019
Area sales manager
Zymo cosmetics
08.2016 - 07.2017
Regional Sales Head
BIDCO Uganda Ltd.
03.2014 - 05.2015
Territory Sales Officer
Hindustan Unilever Ltd.
03.2008 - 02.2014
Market Developer Executive
Coca- Cola Pvt Ltd.
10.2006 - 03.2008
Deputy Relationship Executive
ICICI Bank Pvt Ltd
04.2006 - 10.2006
PGDM - Supply Chain Management & Logistics
CII
MBA - Marketing & HR
Adhara university
B.Sc. - Statistics
Vidyarthi college/ Adhara university
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