Jagat Ranjan Pattnaik
Hyderabad,TG
Summary
Experienced and results-driven Digital Marketing Expert with a proven track record of driving successful digital marketing campaigns. Skilled in developing and implementing comprehensive digital strategies to increase brand awareness, engage target audiences, and generate measurable business results. Strong leadership abilities combined with excellent analytical and communication skills, enabling effective collaboration with cross-functional teams and stakeholders.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Executive-Ad Ops
Audience Group
08.2023 - Current
- Overseeing the development of Display, Video, and YouTube campaigns aimed at branding and retargeting using DV 360, TTD, Adtheorent ,and Xandr for Tier 1 in the UK region.
- Managed social media campaigns across platforms including Meta, Twitter, TikTok, and LinkedIn, consistently achieving campaign objectives and delivering significant value to clients.
- Managing a monthly budget exceeding $200k Partnering with prestigious brands such as Mcdonald, Dairymax, Domino's, and MasterCard.
- Evaluating reports and trends, and optimizing campaigns daily and weekly by adjusting bids, budgets, pacing, and targeting to meet campaign goals.
- Working closely with planning teams to ensure the smooth implementation of campaign strategies.
- Communicating campaign status, technical issues, launch delays, and delivery problems to client contacts effectively.
Digital Marketing Manager
Buzet Web Digital
09.2022 - 08.2023
- Managed and implemented successful paid search campaigns, exceeding revenue goals and driving efficiency and volume.
- Developed and executed PPC campaigns on Google Ads and other platforms, conducting keyword research and continuously test new ad strategies and techniques to improve campaign performance
- Write compelling ad copy and ensure effective use of ad extensions as well as regularly monitor key metrics, such as click-through rates (CTR), conversion rates, and cost per conversion, to identify areas of improvement.
- Conducted comprehensive site auditing and identified on-page and technical SEO opportunities, resulting in improved organic search rankings.
- Utilized SEO tools such as Screaming Frog, Botify, and SEMRush to perform competitive analyses and identify content and keyword opportunities.
- Communicate regularly with clients to provide updates on SEO strategies, deliverables, campaign performance and address any concerns or questions.
Digital Marketing Manager
Limeli8 Creative Works Pvt Ltd
07.2020 - 08.2022
- Worked with more than 10 different industries such as Healthcare, Realestate, Education, Tours & Travels, FMCG Products, Entertainment Industry etc.
- Successfully executed social media campaigns for a local school brand, resulting in the generation of 140+ high-quality leads at a cost per quality lead (CPQL) of 230/-.
- Managed Google search ads for a Packers and Movers company, achieving a conversion rate of 60+ leads and boosting customer acquisition.
- Implemented effective digital marketing strategies for a Gynecology & IVF Hospital, resulting in 300+ monthly calls through Google My Business.
- Demonstrated expertise in SEO by achieving first-page rankings on Google SERP for highly competitive keywords such as "Abhaya mudra ganpati murti," "Stone Statues," and "buddha statue in Bangalore."
Digital Marketing Trainer
O.M.I.T
10.2019 - 06.2020
- Delivering Digital Marketing Program for MBA graduates as well as those who want to make career in Digital Marketing
- Trained more than 30 professionals in the field of Digital Marketing
- Handling doubt session or query session of the students related to digital marketing at the time of training
- Providing classroom training to students Explain students with all digital marketing concepts and strategies
- Helping students in the practical execution of digital marketing concepts; Designing (Canva), SEO, SEM, Pay per click, Google ads, SMM, SMO )
Digital Marketing Specialist
Skylite Web
01.2019 - 09.2019
- Implementing SEO strategies and track the effectiveness of new and existing Digital marketing campaigns.
- Good understanding of off-page activities like ( directory submission, social bookmarking,CIassified Ads, Image Sharing, Profile Creation, Business Listing, SMM, PPT submission, Infographics, Guest Posting, Forum Posting, Tier—2 Submissions etc. )
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Handling USA & U.K Client Communication with Basecamp And Thunderbird Software
- Fixing the on-page error issue by Ftp, C-panel, Wordpress access.
Digital Marketing Executive
CB online Pvt. Ltd
08.2017 - 01.2019
- Execute and manage search engine optimization (SEO) for all digital marketing project
- Created traffic growth strategies, SEO, content distribution and email marketing.
- keyword research and competitive analysis with Backlink creation.
- Managing 5 SEO Projects
SEO Executive
Qtonix Software Pvt Ltd
01.2017 - 07.2017
- Understanding all about SEO
- Generating high quality back links
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
Education
Bachelor of Technology - Computer Science
Koustuv Institute Of Technology
Skills
- DSP tools(Dv360, TTD, Xandr & Adtheorent)
- Social media expert
- Google Ads
- Content Development
- Excel
- SEO
Certification
- Google Ads Search Certification
- DV360 from Udemy
Timeline
Senior Executive-Ad Ops
Audience Group
08.2023 - Current
Digital Marketing Manager
Buzet Web Digital
09.2022 - 08.2023
Digital Marketing Manager
Limeli8 Creative Works Pvt Ltd
07.2020 - 08.2022
Digital Marketing Trainer
O.M.I.T
10.2019 - 06.2020
Digital Marketing Specialist
Skylite Web
01.2019 - 09.2019
Digital Marketing Executive
CB online Pvt. Ltd
08.2017 - 01.2019
SEO Executive
Qtonix Software Pvt Ltd
01.2017 - 07.2017
Bachelor of Technology - Computer Science
Koustuv Institute Of Technology
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