JAGDISH KUMAR
Summary
To be associated with a progressive organization that gives me a scope to utilize my creativity, knowledge, and skill accordance with the latest and be a part of a team that dynamically work towards growth of organization. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Creative solutions architect with real-time problem-solving flexibility.
Overview
14
14
years of professional experience
Work History
Lead Analyst
Augment-ix GCC
01.2025 - Current
- Assisted in updating and maintaining JIRA stories related to Adobe Experience Platform (AEP) tasks, including data ingestion, schema creation, and audience building.
- Performed data validation to ensure accurate data ingestion into Adobe Experience Platform (AEP) datasets.
- Supported schema validation by reviewing field mapping, data types, and relationships within AEP’s XDM schemas.
- Worked on data mapping between source data files and Adobe Experience Platform schemas, ensuring proper attribute alignment and data accuracy.
- Gained hands-on experience with AEP Query Service to run basic queries for data quality checks.
Lead Analyst
Nroad India Pvt Ltd
Hyderabad
09.2023 - 12.2024
- Assisted in updating and maintaining JIRA stories related to Adobe Experience Platform (AEP) tasks, including data ingestion, schema creation, and audience building.
- Performed data validation to ensure accurate data ingestion into Adobe Experience Platform (AEP) datasets.
- Supported schema validation by reviewing field mapping, data types, and relationships within AEP’s XDM schemas.
- Worked on data mapping between source data files and Adobe Experience Platform schemas, ensuring proper attribute alignment and data accuracy.
- Gained hands-on experience with AEP Query Service to run basic queries for data quality checks.
IQuanti Private Limited
Bangalore
04.2022 - 07.2023
- Leading a team of Senior & Junior level analysts to develop and execute the online marketing strategy for BFS clients in the 'North American' market spanning across - Search Engine Marketing, Display Marketing, and Remarketing
- Providing strategic consultancy to a leading banking client in 'US'
- Performing in-depth account audits & sharing recommendations ensuring the client achieves its paid channel goals
- Responsible for setting up the paid channel framework across Google, for a client launch in the 'Canada' market
- Build dashboards to analyze the performance and scope of improvement
Business Process Lead
Tata Consultancy Service
04.2019 - 04.2022
- Managing Google Ads account for one of the leading Ecommerce websites
- End to end setup, from campaign creation to campaign optimization
- Managing the below campaign types: Search Ads, Dynamic Search Ads, Shopping (PLA) Ads, Remarketing Search Ads, Display, RLSA
- Sending the daily, weekly, and monthly reports to the client
- Taking additional responsibilities in absence of my TL
- Worked on collecting and unifies first-party customer data from multiple sources to build a single, coherent, complete view of each customer
- Supported variety of settings in customer data platform to build systems that collect, manage, and convert raw data into usable information for data scientists and business analysts to interpret under the customer data hub
- Knowledge on Adobe Analytics reporting - Adobe Experience Platform - Customer Data Platform and tools
- Managing budget ranging between $300/month -$5000/month
- Using the latest automated rules/actions to automate the monotonous work and concentrate on the bigger picture of the campaign
- Working with the website development team to make sure the website's UI is on par with the current standards
- Regular emails/calls with agency counterparts to understand the performance of the campaign and charting out a plan to meet their expectations
- Using call analytics tools to monitor the calls the campaign gets and optimizes for relevancy
- Month on month analysis of campaign results and developing a comprehensive optimization strategy to improve the KPIs of the campaign
- Setting up GTM containers and implementing the tags and triggers
- Training the new bees and clarifying the process related and optimization doubts that team may have
- Assist Campaign Analysis team in strategic analysis of campaigns and provide recommendations for future media plans
- Prepare materials for client meetings in partnership with Senior Media Strategist and Sales team
- Team handling
Digital Mktg Advisory Analyst
Accenture
11.2015 - 02.2019
- Assist clients and account managers with campaign management and maximize the use of various features in DoubleClick Search (Search Ads360)
- Manage their PPC campaigns from the ground up, recommending best practices for efficient account operation
- Working closely with Google's client base across the UK, US, and APAC regions on DoubleClick Search (Search ads 360)
- Educating and informing clients, advertisers about the most recent Search ads360 releases and new product features
- Troubleshoot requests from Account Managers and Platforms
- Providing support to account managers and advertisers via email, phone, and chat on Google Analytics and GA 360
- Mentoring the newbies and training them
Process Specialist
Infosys
06.2014 - 11.2015
- Create and manage AdWords accounts for various clients, preparing weekly and monthly SEM reports
- Campaign setting audit & recommendations to improve the account performance
- Working on SQR, finding the negative keywords, and recommending the new keywords
- Have knowledge of cross-platform tools like Kenshoo
- Training the team for better results
Analyst
Minvesta
Hyderabad
11.2010 - 06.2014
- Company Overview: Client - Google
- Working as Analyst for Minvesta client Google, from Nov 8th 2010 to Jun 24th 2014 in Google India Pvt Ltd, Hyderabad
- Description: -GT means ground truth whatever evidence we have on ground like street view and aerial imagery and other resources, update the features according to that
- Client - Google
Education
B-Tech - ECE
JNTU
AP, India01.2009
Intermediate -
AP, India01.2005
State Board -
AP, India01.2003
Skills
- Search Engine Marketing
- Web-based reporting tools
- Critical thinker and problem-solver
- Collaborator
- Time-management
Languages
- English
- Hindi
- Telugu
Timeline
Lead Analyst
Augment-ix GCC
01.2025 - Current
Lead Analyst
Nroad India Pvt Ltd
09.2023 - 12.2024
IQuanti Private Limited
04.2022 - 07.2023
Business Process Lead
Tata Consultancy Service
04.2019 - 04.2022
Digital Mktg Advisory Analyst
Accenture
11.2015 - 02.2019
Process Specialist
Infosys
06.2014 - 11.2015
Analyst
Minvesta
11.2010 - 06.2014
B-Tech - ECE
JNTU
Intermediate -
State Board -
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