JAGGANATH BEHERA
DIVISIONAL MARKETING LEAD
Kolkata
Summary
- Result-oriented professional with 14+Years experience in Marketing Strategy, Sales ,Product Management, Digital integration & Business Planning Agri Input (Seeds) industry.
- Currently working as Divisional Marketing Lead at Syngenta for East Division .
- Effectively launched Okra Diwa by Digital & Physical Campaign.
- Skilled in leveraging Market research and Analysis ,Capability development.Worked in leadership position as Crop Manager for JK Agri Genetics Ltd.
- Proficient in Brand Promotion & New Product introduction.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
5
5
Languages
Work History
Divisional Marketing Lead
Syngenta India Pvt Ltd
7 2022 - Current
- Achieved Liquidation of 103 Cr against Bud of of 110 Cr which is 93 %
- Introduction & Expansion of NPI’s Achievement 12%.
- Tracking and improving effective of Promotional Budget.
- Organized Kharif and Rabi Campaign Roll out for Ensuring Capability Development of the team
- Driving Saksham Adoption, Execution at Team level and Access reporting in Qlick Sense
- Driving Physically & Digital Campaign by YouTube, Live Session, Facebook Boosting against goals like ROI & KPIs
- Analyzing MIS reports to identify opportunities for New Geography Expansion & Market Trend
- Collaborated with cross-functional teams to develop cohesive digital marketing strategies, resulting in increased sales revenue.
- Tracked campaign performance metrics using analytics tools, making data-driven adjustments as needed to improve overall effectiveness.
Crop Manager
JK Agri Genetics Ltd
12.2017 - 07.2022
- Launched Okra JK 502 ,JK 7315 Gold across India with new Brand Identity for 15% growth GOLY
- Conceptualized and Re-launched Bottle gourd JK 9113 to capture market of TN, UP, and Bihar
- Successfully rolled out Digital campaign JK Connect effectively for Chilli JK Ishwari
- Rolled out of salesforce effectiveness Digital mobile app SPOORS
- Awarded for the contribution of Vegetable portfolio growth by 20% in FY 20-21
- Designed & effectively executed GTM strategy and CRM JK Saathi Project
- End to end coordination for Launching Scale up Project (2+1) JK KA Dum
- Promotional Budget, Marketing strategic and Demand generation activities of complete Vegetable Portfolio
- To Plan the Product Life Cycle & Long Range plan, Product Advancement for Okra and Gourds Portfolio
- Planning and executing of ATL and BTL activities
Area Manager
Mahindra Agri Solutions Ltd
2 2013 - 4 2017
- Responsible for a Sales & Marketing of in Odisha
- Conducting Market research for Customer Satisfaction.
- Negotiated contracts with vendors to secure favorable terms that benefited both parties involved.
- Designing and Executed campaign for Maize 2525 & Indradev
- Made recommendations on how to improve performance and maximize the return by leveraging sales incentives
- Introduced Mahindra HZPC Seed Potato in Odisha.
- Developed and implemented strategies to improve customer service and increase sales by Retailer and Distributor meeting.
Asst Manager
Srei Sahaj e-Village Ltd
02.2012 - 01.2013
- B2B business through networking with stakeholders (Internal & External) proactively an environment of borderless interaction to drive business
- Developing strategy for Agriculture projects
- Strategy Planning, Sales & Marketing
- Business Development, Product Launches/Promotions
- Business Tie-ups, Market Intelligence.
Senior Executive
DSCL (Shriram Bioseed Genetics)
04.2010 - 01.2012
- LSD Trial for vegetable & trailing SOP developed & implemented for quality product delivery
- Business Development of Okra Avantika in Easter zone like WB, Odisha, and Assam
- Developing marketing strategy for SHG, NABARD farmer club
- Conduct Large scale demo for Tomato 90 in specified market area in WB, Odisha & Jharkhand
- Worked as gourds & Cole crop champion to take whole responsibility from sample dispatch to data presentation in PAM
- Determined the product launch through trialing data compilation, analysis & result interpretation.
Education
PGDM - Agri Business Management
MANAGE, Hyderabad
08.2008 - 05.2010
B.Sc. - Horticulture
Acharya N.G Ranga Agriculture University, Hyderabad
08.2003 - 05.2007
Skills
Strategic Marketing
Business Development
Brand Building
GTM Strategy
Market Intelligence
Personal Information
- Father's Name: Judhisthir Behera
- Date of Birth: 07/02/81
- Marital Status: Married
Timeline
Crop Manager
JK Agri Genetics Ltd
12.2017 - 07.2022
Asst Manager
Srei Sahaj e-Village Ltd
02.2012 - 01.2013
Senior Executive
DSCL (Shriram Bioseed Genetics)
04.2010 - 01.2012
PGDM - Agri Business Management
MANAGE, Hyderabad
08.2008 - 05.2010
B.Sc. - Horticulture
Acharya N.G Ranga Agriculture University, Hyderabad
08.2003 - 05.2007
Divisional Marketing Lead
Syngenta India Pvt Ltd
7 2022 - Current
Area Manager
Mahindra Agri Solutions Ltd
2 2013 - 4 2017
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