Jagjit Singh
Jalandhar
Summary
Accomplished at Mashoori Marketing Pvt Ltd, I spearheaded digital marketing initiatives, enhancing customer engagement by 30% through innovative SEO strategies and creative problem-solving. Expert in Google Adwords and project management, I drove significant market growth by optimizing digital campaigns and fostering team development.
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Expert Digital Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Manager
Mashoori Marketing Pvt Ltd
09.2020 - 06.2024
- Develop digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Create reports on Digital Marketing efforts using analytics tools to track and measure digital marketing success for management.
- Manage digital projects from initial concept through final implementation and live monitoring.
- Implement new strategies to improve click-through rates and conversion.
- Implement marketing automation tools to streamline and automate repetitive marketing tasks.
- Research and analyzed industry trends to inform search marketing strategies.
- Complete keyword research and analyzed competitor SEO and PPC Campaigns to identify gaps and opportunities.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Clients develop website portals and social media pages to promote businesses.
- Collect and analyzed Web metrics time on site and page views per visit.
- Optimize website content and images to improve search engine rankings.
- Maximize strategic approach by keeping close eye on performance and making appropriate adjustments
- Collect and analyze Web metrics time on site and page views per visit
- Conduct market research and competitor analysis to inform search marketing strategies
- Research and analyzed industry trends to inform search marketing strategies
- Optimized website content and images to improve search engine rankings
- Created customized marketing materials to increase product awareness
- Cultivated relationships with search engine providers to gain industry insights and determine prospects
- Developed and deployed content marketing strategies to improve organic search traffic
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities
- Generate reports to monitor and analyze website performance search engine rankings or domain authority
- Link-building campaigns to increase website authority and visibility
- Monitor and evaluated website analytics to identify trends and opportunities for improvement
- Collaborated with designers copywriters and developers creating effective search marketing campaigns
- Quantify Achievements: Instead of saying Improved team productivity you could say Increased team productivity by 20% through implementing new workflow strategies.
- Use Percentages and Dollar Amounts Specific figures Increased customer retention rates by 15% or Generated $200000 in new business revenue provide concrete evidence of your impact.
Be Relevant Tailor numbers to job you're applying for. - For instance if role involves sales emphasize revenue growth or sales targets.
- Conducted market research and competitor analysis to inform search marketing strategies
- Collected and analyzed Web metrics such as visits, time on site and page views per visit
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Created content strategies for digital media
- Monitored and evaluated website analytics to identify trends and opportunities for improvement
- Implemented pay-per-click campaigns to increase website traffic and conversions
- Implemented new strategies to improve click-through rates and conversion
- Created social media content with innovative brand messaging to support new product launches
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics
- Optimized company website to improve engine ranking, user experiences and conversion rates
- Evaluated market trends to stay current on consumer and competitor changes
- Increased brand awareness with ambassador partnerships and targeted email campaigns
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences
- Created Pay-Per-Click campaigns to drive targeted traffic to company website
- Managed digital projects from initial concept through final implementation and live monitoring
- A-B tested ad campaigns to optimize performance and drive improved ROI
- Crafted and implemented strategies to increase search visibility and website traffic
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns
- Designed paid client ads for use on diverse social media platforms
- Optimized e-commerce campaigns through A/B testing to increase online sales
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements
- Helped clients develop website portals and social media pages to promote businesses
- Devised effective link-building campaigns to increase website authority and visibility
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority
- Managed search engine marketing budgets and tracked campaign performance
- Researched and analyzed industry trends to inform search marketing strategies
- Traveled to international facilities to oversee contracted development of Website
- Advocated for customer experience improvements to drive wider user adoption within IT industry
Team Leader Manager
Mashoori Marketing Pvt Ltd
09.2018 - 08.2020
- Resolved customer service issues by finding immediate solutions, increasing customer confidence, and decreasing escalations to executive office.
- Led employee relations through effective communication, coaching, training, and development.
- Identified and corrected deficient performance and behaviors to achieve maximum productivity.
- Stayed calm, collected and logical during stressful moments to identify and implement optimal solutions.
- Evaluated employee performance and coached team members, increasing quality of work and employee motivation.
- Evaluated employee performance and coached and trained team members, increasing quality of work and employee motivation.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Managed senior-level personnel working in marketing and sales capacities.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Established team priorities, maintained schedules and monitored performance.
- Developed detailed plans based on broad guidance and direction.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
WordPress Developer
Mashoori Marketing Pvt Ltd
09.2016 - 08.2018
- Leveraged strong understanding of WordPress core to manipulate admin and theme components.
- Created and updated re-usable code libraries to streamline WordPress development cycle.
- Designed and implemented website from initial concept, site architecture and wire frames to finished deliverable.
- Generated WordPress themes and integrated OTS plugins for expanded functionality.
- Delivered quality commercial websites that met coding standards and cross-browser compatibilities.
- Developed and implemented SEO and AB testing strategies to improve effectiveness of marketing efforts.
- Reviewed application requirements and interface designs and provided feedback on feasibility.
- Installed required plugins and additional coding to fit final design and functionality requirements.
- Referenced web analytics reporting to enhance designs and improve site performance.
- Used Chrome Inspector and Firebug to debug live sites.
- Teamed with design and project developers to understand project scope and offer elegant, creative and scalable solutions.
- Collaborated with end users on project specifications, strategy and execution to build new WordPress pages and update existing ones.
- Provided timely resolution to reported website problems by integrating new solutions into existing platforms.
- Designed responsive, mobile-first websites from design concepts.
- Triaged bugs and enhancements from GitHub.
Graphic Web Designer
Mashoori Marketing Pvt Ltd
09.2014 - 08.2016
- Created digital image files for use in digital and traditional printing methods.
- Completed final touches for projects such as images sizes and font selection.
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for print materials, banners, and signs.
- Collaborated with other animators to create coherent images within scenes.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Completed final touches for projects before rollout.
- Liaised with other departments to discuss ideas and create unified goals.
- Combined technical and artistic abilities to accomplish challenging animation objectives.
- Collaborated with motion capture department to collect and apply data for specific characters.
- Worked alongside writers and producers to create unique designs to translate artistic vision into visual medium.
Web Designer
Oxl School Of Multimedia & Animation
12.2012 - 08.2014
- Enhanced functionality and appearance of website and repaired functionality issues.
- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
- Developed graphic and image assets for both content and digital marketing efforts.
- Coordinated copywriting and designed images to craft website content.
- Designed user interface to meet client specifications,
- Completed domain name registrations and maintained website and web hosting account.
- Delivered services as web developer and webmaster, acting as project manager for platform transition.
- Acquired and exploited existing code and assets to accelerate project completion.
- Conducted post-deployment evaluations to measure user experience success.
- Reviewed designs created by freelance designers and provided feedback for revisions.
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Troubleshot technical issues and optimized websites for search engine optimization, performance and accessibility.
Web Designer
SQL Technologies
10.2011 - 08.2014
- Enhanced functionality and appearance of website and repaired functionality issues.
- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
- Developed graphic and image assets for both content and digital marketing efforts.
- Designed user interface to meet client specifications,
- Completed domain name registrations and maintained website and web hosting account.
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Strengthened intranet and sub-sites to bolster internal communication strategies.
- Designed highly engaging interactive user interfaces that complied with modern web standards.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Delivered services as web developer and webmaster, acting as project manager for platform transition.
- Tracked and reported problems with site designs, providing remedial suggestions for resolution.
- Configured templates for clients to easily customize.
Web Developer
Intellisense Technology
11.2007 - 08.2011
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Discussed site and app requirements with clients to produce actionable development plans.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Conceived and built optimized landing pages in HTML and CSS for integration and cross-browser compatibility.
- Crafted SEO strategy and intuitive interface for site to achieve prominent rankings across top browser platforms.
- Delivered user support to clients to train, educate and answer questions.
- Planned and engineered RESTful web services to manipulate dynamic datasets.
- Collected, defined and translated user requirements into project designs and implementation plans.
- Developed user-friendly web forms with validation and error handling.
- Spearheaded production of page content such as visuals and text copy to meet project specifications.
- Designed and executed security measures such as firewalls and encryption.
- Performed unit testing of web applications and troubleshot issues.
- Took concepts and produced design mockups and prototypes to strengthen designs, enhance user experiences and improve site interactions.
Education
BCA - Computer And Information Sciences
Magadh University
Bodh Gaya, India04.2000
High School Diploma -
LR Doaba Sr. Sec, School
Jalandhar, India04.1997
High School Diploma -
Guru Nanak Model School
Jalandhar04.1995
Skills
- Keyword Research
- Email marketing campaigns
- Webinar creation
- Competitor Analysis
- Google Adwords
- Content Creation
- Campaign Planning
- Social Media Marketing
- Market Research and Analysis
- Search Engine Optimization (SEO)
- Customer Engagement
- Digital Marketing
Certification
- Certified SEO, Skill Xperts Academy
- Digital Marketing, Skill Xperts Academy
Timeline
Senior Digital Marketing Manager
Mashoori Marketing Pvt Ltd
09.2020 - 06.2024
Team Leader Manager
Mashoori Marketing Pvt Ltd
09.2018 - 08.2020
WordPress Developer
Mashoori Marketing Pvt Ltd
09.2016 - 08.2018
Graphic Web Designer
Mashoori Marketing Pvt Ltd
09.2014 - 08.2016
Web Designer
Oxl School Of Multimedia & Animation
12.2012 - 08.2014
Web Designer
SQL Technologies
10.2011 - 08.2014
Web Developer
Intellisense Technology
11.2007 - 08.2011
BCA - Computer And Information Sciences
Magadh University
High School Diploma -
LR Doaba Sr. Sec, School
High School Diploma -
Guru Nanak Model School
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